Just Eat Takeaway.com: Strategy, Structure, and Acquisition Analysis

This report provides an in-depth analysis of Just Eat Takeaway.com's business strategies, organizational structure, and acquisition advantages. It begins by describing the company's current strategy, including its mission, vision, and corporate strategies like collaborating with Just Eat to expand market reach. The report then presents the functional structure of Just Take Away.com, highlighting its strengths and weaknesses, and suggests using the McKinsey 7-S model for improvement. Furthermore, it evaluates the advantages of acquisitions, such as reducing market barriers, increasing market power, and accessing new resources, using the Ansoff model to analyze growth strategies. The report also touches on monitoring and evaluation processes to assess strategy effectiveness. It concludes with a recommendation for the company to adopt digital technology for global business promotion. Desklib offers a wide range of similar documents and study tools for students.

INDIVIDUAL ASSESSMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Describing the current strategy used by the company.................................................................3
Presenting the structure of Just Take Away.com.........................................................................4
Evaluating the acquisition advantage for the business................................................................6
Monitoring and evaluation...........................................................................................................7
Recommendation:........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Strategy can be defining as systematic plan that I used by the company in order to deal
with the external and internal threat of the business. Moreover, it helps the organization to
sustain in the environment as well as improve the management of the firm that lead in
increasing the profit.
The present report is based on Just Takeaway. Com that is Dutch multinational online
ford ordering company. The headquarter of the firm is located at Netherland and it serve their
services in various country such as Europe, France and United Kingdome (Just Take Away.,
2021). The takeaway company has merged with the UK based organization Just Eat on February
in order to expand the business. Lastly, the report will discuss on the strategic model used by
the firm in order to increase the revenue and reduce high competition.
MAIN BODY
Describing the current strategy used by the company
The mission statement define objective of the form and strategy used in order to
accomplish the desire goal. Whereas, Vision is describing as the position of the company on the
future. Moreover, both the statement is combine together in order to achieve the aims effective
and efficiently (Ukko and et.al., 2019). On the other hand, the corporate strategy is defining as
framework that can be used in the long term with the goal of archiving the competitive
advantage in the market area.
The Takeaway. Com has recently collaborated with the UK based company Just Eat in order
so to increase their sales. This strategy of the organization is to build substantiality in the
international market as well as by increasing the local market. Furthermore, the vision of the
company is to provide the food for every occasion such from morning tea to lunch as well
as to fulfil the needs of the customer. As well as to collaborate with various restaurant in
order to run their business more efficiently (Li and Luo, 2018). In addition to this, the
organization follow business ethics that can be define as set of policy and procedure used by the
organization in order reduce the government intervention. Just Takeaway. Com values are to
deliver the great quality of food and services to their customer. Along with this, the firm wants
to lead in the global and local market. The organization also take care of their customer by taking
the feedback from them and make sure to fulfil their needs.

Moreover, for the success of the company their various strategy that firm can use in order
increase their international exposure. The firm can make use of Porter Diamond model that
define the international competitive advantage. Furthermore, the model explains the factors
that can drive competitive. This strategy helps the organization in making the strategy regarding
the approach of investing in the different nation market (Ardianto and et.al., 2017). There are
four factor for this strategy the first stage is the competition in the local market and for dealing
with this firm has to make the innovative product, high customer satisfaction and advance
technology in order to reduce the competition. It helps the firm to grow and increase the
development of the firm in the nation. Moreover, the second stage is consisting of factor
condition the company as to make the produces ac according to their taste and culture as every
consumer prefer domestic product. So Just takeaway can make the products according to the
local area as it will allow the organization to sustain in the environment. Along with this, in
the third stage the organization can take the raw materials form the similar industry of home
country as it will allow Just take to save the operational cost and result in growth and
development of domestic nation (Porter diamond., 2021). However, the last factor is related
with demand and the input factor that is necessary for the production of goods and services.
Such as human capital, labour and raw material, weather condition and other vital factor. So
this stagey will allow Just Takeaway to understand the competitive rivalry in the market as
well as the power of suppliers.
Presenting the structure of Just Take Away.com
The organization is making use of functional structure in order to work effectively in
the business environment. The function structure is one of the most common organizational
structure that divide the group of employees and the department according similar and
specialized skills. Moreover, just takeaway has various functional area that is crucial for
running the business in the compete market (Marsland and et.al., 2019). Such as human
resources, finance, customer care etc. The company follow the hierarchy chart likewise,
president, executive president, furnace, human resources, sales, customer care. Along with
this, each department has head that delegate the jobs to the employs and helps the
company in providing the smooth function and quality services that contributes in increasing
performance of the firm. The advantage of having the functional structure is that it helps in
increasing the efficiency of the organization as employees are very skilled and specialist that

work more efficiently and increase the productivity of the firm more quickly. The weakness of
the functional structure can be insufficient cooperation that can lead into management conflicts
and lead to delay in organization goals (Bai and et.al., 2017). Furthermore, the organization
can make use of the McKinsey 7- S Model in order to improve the function of each department.
This model helps in determine the best strategy for the company so that it can improve the
overall productivity and sustain in the business environment. Moreover, it helps in aligning the
department and company objective so that goals are achieved in the limited frame of time. The
7 elements of the Mckinsey is either hard or soft in nature. Strategy, structure, system are
consider has hard is required time and plan for implementing it. Where sea, the soft elements are
shared value, skills, style and staff that are flexible in nature and easy to marinating while
running the business. The elements are mentioned in detail below:
 Strategy: The Take Away. Com has collaborated with Just take. Thus, this business
strategy has helped the firm in the covering the local market of UK as well as heled in
establishing the brand name. along with this, it has increase the overall sales of the
firm in the competitive market that has contributed in raising the overall revenue.
 Structure: The company is following the functional structure in that organization has
divide the employees according to their skills. This has helped the firm in accomplishing
the long and short term goal more effectively (Prasetyo and Yudoko, 2021). In addition
to this, the firm has skilled and specialized labour that has resulted in increasing the
productivity of the organization.
 Systems: Just Takeaway has smoothing function that contributes in dealing with the
daily activities.
 Shared Values: The core value of the firm is to lead in the local and international
market as well as to provide their customer with great quality of the food and care
about the needs of the customer. The organization aloe follows CSR in order to protect
the environment.
 Style: The organization has adopted democratic leadership style in that the decision of
the company are discussed with the employees in order to maintain the healthy
workplace environment (Hanafizadeh and Ravasan, 2017).
 Staff: The organization only hire skilled and experience employs that help in
increasing the overall growth of the firm.

Evaluating the acquisition advantage for the business
Acquisition can be defining as corporate strategy that is used by the firm in order to increase
the company growth. It basically means to purchase the share or a part or all of the
company share or assets ion order to build the strength and improve the performance of the firm
in the external business environment (Fuad and Gaur, 2019). Moreover, in accusation both
company survive in the market where in merger only one firm is able to sustain in the
environment. However, merger and acquisition goes hand in hand and both affect the
performance in negative and positive manner. The advantage of this strategy is mentioned in
detail below:
 Reduce the market barriers:
 It helps the organization inn entering into new market and allow the organisation top
sell the products as the brand name of the firm is recognized and that contributes in
attracting more and more customer. However, the penetrating in new markets is very
costly as require market research, implementing new strategy that is very time consuming
(Singh and Das, 2018). Thus, it helps in reducing challenge buries of the market.
 Market Power: It helps the organization in increasing the market share rapidly. It helps
the organization to deal with the market challenges and helps in understanding the needs
and demands of the customer that contributes in increasing the sales.
 New competencies and resources: The firm can decide to take over the business of
other company as well as resources. That leads in maintain the finical position of the
form that contributes in accomplishing the short and long term goals (Rozen-Bakher,
2018). Along with this, it helps in dealing with external factor of the business and
threats that can affect the growth of the firm.
 Access to capital: This helps small business in investing the new venture. It provides the
organization with access large loan. It allows the organization to manufacture new
product and investing in marketing strategy that lead in increasing the sales of the firm in
the competitive market.
 Access to expert: It helps the firm in accessing the specialist related to finance,
human resources that contributes in increasing the performance of the departments and
company.
Ansoff model:

This tool is use for market and product expansion and it helps in analysing the risk
related to the growth strategy. There are four strategy in this matrix such as market
penetration, product development, market development and diversification. That contribute
in developing overall business in rapidly and effectively (Suciati and et.al., 2020). Moreover,
Just Take Away.com has collaborate with Just Away company that has allowed the firm in
penetrating in new market that has helped the organization in increasing the market share.
The firm has decreased their price in order to attract more customer that has lead in
increasing revenue of the company. Along with this, it has increase their promotion such
offer and discount that has increase the sales and build healthy relation with customer. In
addition to this, the organization has acquiring the competitors in the same marketplace.
Monitoring and evaluation
It enables in ankylosing the strategy used by the organization in order to expand the
business. Moreover, it is a framework that helps the company in identifying the risk associated
with the strategy and find out whether it is appropriate for the organization or not. Along with
this, it gives accurate reporting that lead in improving the approaches used by the firm and it
contributes in success of the organization. Along with this, monitoring will help the company in
evaluating the performance of the form in their glob as well as local market and track the time
firm is using in accomplishing the organizational goal (Chachu, 2019.). However, the company
has to check the parameter that can affect the frim such as time, execution, material and human
resources among other. In addition to this, the strategy of the firms is made according to this
parameter. Thus, it helps in setting the performance of the company and helps in increasing
growth of the firm in the business environment.
Recommendation:
 It is to be suggested to the company that it make use of digital technology as it
will allow the firm to promote the business globally. Moreover, the advance
technology such as SMM will help the firm in advertising their product and
services on various social site (Love and Matthews, 2019.). Along with this, the
company can make use of data analytical toll that will allow the organization in
finding the taste and preference of the targeted customer and the value of Take
Away. Moreover, the this technology will also the organization in identifying
the market insights that will contribute in knowing the competition and the

new trends going on the market. The organization will able to interact with their
consumer so that it can understand their needs and demands. In addition to this,
company can make use of E mail marketing this will the company to attract
customer through texting and showcasing the detail of the services provide by
firm. Along with this, it will help the in finding the business client that will
contribute in increasing the firm business in the competitive market (Pagani and
Pardo, 2017). Thus, firm will be able to do effective marketing and increase their
ability to develop the product that will contribute in increasing the sales of the
company. Lastly, it is one of the most cost effective strategy that helps the
firm in saving the operational cost as well as improve the management of the
company.
 The company can also make use of international expansion strategy that will
allow the organization in increasing the market share. Moreover, the company
can adopt joint venture strategy in this two or more organization collaborate
with each other. In order to accomplish the common goal. In joint venture
company share the profit, loss, assets and liabilities together (Kwok and et.al.,
2019). There is various advantage of this strategy that it will allow that
organization have expertise in the functional area that will allow firm to serve
great quality of product. Along with this, it provides the company with greater
resources that contributes in making quality services and satisfy the needs of
the customer. In addition to this, provide the company with new geographic
market and give major advantage to penetrate in new area that result in
increasing the market share. Furthermore, it helps the organization in maintain
the financial stability as well as it can invest in the new venture or innovative
and advance technology for improving the growth of the market.
CONCLUSION
From the above report it has been concluded that strategy is a framework or a plan
that help the organization in dealing with the challenges of the business environment.
Along with this, it has been summarized from the study that Just take Away has stable
performance in the market. The company can have used Porter Diamond strategy that

allows the organization in going the costive advantage in the international market.
Furthermore, the report has also depicted about the functional structure used by the
organization in this all employees are segmented on the basis of their skills and ability. In
addition to this, the organization can use Mc Kinsey model in order to improve the
performance of the functional area. Furthermore, the report has analysed about merger
and Acquisition that will help the company in increasing the market share. Lastly, study
has recommended the organization to adopt international market strategy as well as digital
technology in order to enhance the performance of the company.

REFERENCES
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Online references
Just Take Away., 2021. [Online]. Available through <
https://uk.indeed.com/cmp/Just-Eat/about#cc-OurVisionandValues-2 >
Porter diamond., 2021. [Online]. Available through < https://www.marketing91.com/porters-
diamond-model/ >.
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