BUS 2583: Just Fit Gym Business Canvas Model Development Report
VerifiedAdded on 2023/01/23
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Report
AI Summary
This report presents a comprehensive business canvas model for 'Just Fit,' a new fitness gym concept focused on providing health and fitness advice alongside gym facilities. The model outlines key partnerships with expert trainers, suppliers, and marketing agencies, highlighting activities such as promoting healthy lifestyles, providing fitness instructions, and customer retention strategies. Key resources include trainers, managers, a website, and capital assets. 'Just Fit' aims to offer a friendly environment with competitive pricing, high-quality equipment, and convenient services like online coaching and diet consultations. The target customer segment includes health and weight-conscious individuals aged 10 to 60. Revenue streams are generated through membership fees, personal training, and merchandise sales, while the cost structure encompasses equipment maintenance, salaries, IT support, and infrastructure expenses. Social media and word-of-mouth marketing are crucial for customer relationship management and business promotion. The report also includes a cost structure breakdown and references.
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