Business Report: The Just Group - Market Trends and Strategies

This report provides a comprehensive analysis of The Just Group, a multinational fashion and apparel company. It begins with an executive summary, followed by an examination of market size and trends, highlighting the company's expansion and geographical presence. The report then delves into the financial and corporate performance of The Just Group, including its revenue and profit figures, and the contributions of its key brands. A SWOT analysis is presented, outlining the company's strengths, weaknesses, opportunities, and threats. Strategic options are considered, focusing on the company's adherence to ethical and legal standards. Finally, the report offers recommendations for future growth, including expansion into new markets and enhanced digital marketing strategies. The analysis is supported by references to various sources, including Bloomberg and Premier Investments Limited reports, and other sources.

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
INSTITUTIONAL AFFILIATION(S)
STUDENT NAME
[Pick the date]

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
2
EXECUTIVE SUMMARY
The Just Group is a multinational company that deals in fashion and apparel business whose
retail outlets are located in Singapore, Australia, New Zealand and United Kingdom. The
company was previously known as Just Jeans Group Ltd. which got its name changed under
Just Group Ltd in the year 2004. The company’s stores provide its customers with various
fashion and gaming products along with books and eateries (Bloomberg, 2017). Many
incidents took place in the long run of the company which will be analysed in this report
along with identifying market trends of The Just Group Ltd. An internal and external analysis
will also be made to give appropriate recommendations to the management of the company.

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
3
Table of Contents
EXECUTIVE SUMMARY........................................................................................................1
MARKET SIZE AND TRENDS...............................................................................................4
FINANCIAL AND CORPORATE PERFORMANCE.............................................................4
SWOT AND COMPETETIVE ADVANTAGE........................................................................5
STRATEGIC OPTIONS............................................................................................................6
POSSIBLE RECOMMENDATIONS........................................................................................6
REFERENCES...........................................................................................................................7

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
4
MARKET SIZE AND TRENDS
The company grew its market pace successfully through rollouts in stores in Australia and
New Zealand. An expansion and increase in about 3.5% was noticed by the company in the
year of its commencement and was able to add more than 15 outlets in a year. The company
made a joint venture with Pepkor Retail Private Ltd. and expanded its geographical presence
rapidly in other countries like South Africa where presently there are more than 14 outlets of
The Just Group. The company also plans to operate in United States also along with entering
into the markets of California (Omniscience, 2017). By acquiring major brands like Smiggle,
the company has enhanced its growth path towards positive direction.
FINANCIAL AND CORPORATE PERFORMANCE
To deliver long term service with sustainable capital formation for its shareholders is the
primary objective of The Just Group and the company has always tried to give utmost returns
to its shareholders and investors. The company recorded a net profit of $103.9 million in the
year 2016 in which most contributions was made by its Premier retail outlet that traded in
around 1,111 stores and online business. The company’s strong trading result shows its
success in implementing Premier Retail strategy which gave a backup to Smiggle and online
offers (Smiggle: About Us, 2017). The CEO of the company is Mark Mclnnes who had
brought an immense success in fashion industry while making its team members focus on its
core brands to rejuvenate. More than seven thousand dedicated employees work for the

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
5
company globally and is been able to deliver excellent works every day ( Premier
Investments Limited, 2016).
SWOT AND COMPETETIVE ADVANTAGE
This SWOT analysis of the company presents comprehensive view of The Just Group’s key
strengths and weakness along with impending threats and opportunities. The strength that the
company possess is its high industrial growth rates along with showing its market
diversification in strong manner. The company also possess a strong relationship with its
suppliers and business partners. The economic structure of the countries it deals in shows a
robust economy. The Just Group is thus able to expand its business globally. Weakness in
fashion industry is there are many competitors in the market who may divert the company’s
customers as the cost of change in product is also not much. Since the company holds a
strong market presence, opportunity lays that it can make fresh trade agreements between
countries under its conditions. In fashion industry, technological implementations are also
possible without affecting much cost for the company. The threat that the company has to
face constantly is regarding the changing preference of consumers as change in fashion
industry is consistent (Weiner Consulting., 2017).
The competitive advantage that the company gains over its competitors is through dedicated
work performance and providing with huge portfolio of famous brands like Peter Alexander,
Dotti, Jay Jays, Smiggle, Portmans, etc. (THE JUST GROUPS, 2017) The company follows
a tradition of giving rewards and benefits to its employees according to their work
performance along with giving them great carrier opportunities. The discounts provided by
The Just Groups also attracts consumers towards it and for retailers, yearly conferences are

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
6
carried to make them involved in the company’s strategy and develop a sense of ownership
among them. (THE JUST GROUPS, 2017)
STRATEGIC OPTIONS
The Just Group not only looks after profiteering but also takes utmost care of its stakeholders
including team members, customers, suppliers and shareholders. The company follows a
strategy that could fulfil its code of conduct in terms of legal, ethical and moral values. The
company fosters a culture in which all the assets of the company are utilised along with
enhancing the use of available resources. The Just Group is also entailed to follow
governmental regulations and policies by providing information’s to country laws (Moss,
2017). Thus by presenting professional integrity and ethical behaviour, the company‘s
strategic formulation is proved to be strong.
POSSIBLE RECOMMENDATIONS
After analysing the affairs in The Just Group, it can be said that the company holds a strong
position in and around Australian region that can be developed in more diversified countries.
Since the company holds a strong market portfolio, its entrance in wider regions is possible
that can also enhance company’s revenues. The threat of changing styles in fashion industry
demands regular and change according to the modern trends and for that, the company can
recruit fresh employees along with developing a training programs for present employees.
Although the company makes use of online business, it has a scope of development in
technical areas and requires advertising more on social Medias (Banerjee, 2015). By making

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
7
more advertisements, customers will be attracted along with reducing the competitive threats
in fashion and retail industry.
REFERENCES
Premier Investments Limited. (2016). The Just Group: Annual Report 2016. Retrieved from
http://www.annualreports.com/HostedData/AnnualReports/PDF/ASX_PMV_2016.pd
f
Banerjee, R. (2015). Impact of Social media on Consumer Preferences in Fashion Trends.
Retrieved from https://www.slideshare.net/RohinaBanerjee/impact-of-social-media-
on-consumer-preferences-in-fashion-trends
Bloomberg. (2017). Company Overview of Just Group Limited. Retrieved from
https://www.bloomberg.com/research/stocks/private/snapshot.asp?
privcapId=9993385
Moss, E. (2017). LegalVision: Unreasonable Restraint of Trade: Just Group Limited v Peck.
Retrieved from https://legalvision.com.au/unreasonable-restraint-of-trade-just-group-
limited-v-peck/
Omniscience. (2017). Just Group: Retailer Analysis. Retrieved from
http://www.datagroup.org/retailer-reports/NZ/just-group-new-zealand.html
Smiggle: About Us. (2017). Retrieved from
http://www.smiggle.com.au/shop/en/smiggle/about-us
THE JUST GROUPS. (2017). BENEFITS & REWARDS. Retrieved from
http://www.justgroup.com.au/asp/career_benefits.asp

THE JUST GROUP
BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENT
8
Weiner Consulting. (2017). The Just Group SWOT Analysis - Strengths, Weaknesses,
Opportunities, Threats of The Just Group. Retrieved from
https://www.swotanalysis24.com/swot-t/108575-swot-analysis-the-just-group.html