Woebegone College BMGT 110: Juul Labs Business Analysis Report

This report provides an in-depth analysis of Juul Labs, an American e-cigarette corporation. It examines the company's business purpose, which is to produce electronic cigarettes, and its goal to improve the lives of smokers. The report identifies key stakeholders including individuals, parents, government, and healthcare specialists, and explores how Juul Labs influences them. It discusses how the company's business activities have been shaped by its marketing strategies, particularly towards young people, and the role of technology. The report also explores the interrelatedness of business, government, and society, focusing on the challenges of regulation and the impact of Juul Labs on public health. The analysis concludes by emphasizing the importance of compliance and open innovation for the company's future, referencing relevant literature to support the findings.

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Contents
Introduction...........................................................................................................................................2
Juul labs business and purpose..............................................................................................................2
Juul labs stakeholders............................................................................................................................2
Identification of Juul lab’s stakeholders............................................................................................2
How Juul labs have influenced to its stakeholders.............................................................................2
The shaping of Juul labs business activities...........................................................................................3
The interrelatedness of business, government, and society....................................................................3
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5

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Introduction
This report comprises the business and purpose of Juul Labs which is an American e-cigarette
corporation that was established in 2017. The e-cigarettes packages of Juul Labs comprise
nicotine flavors from frond tobacco into the one usage cartridges. The stakeholders of Juul
Labs are identified along with the influence of the company on them. Further, the influential
of Juul business activities has been described. Finally, the current issues have been verified
by the interrelatedness between business, government, and society.
Juul labs business and purpose
The business of Juul labs is to produce electronic cigarettes. Juul Labs take concern for the
superiority of the products quite seriously. Juul designs with compliance in mind, testing the
whole development procedure and test the products once it goes into production. When it
comes to the ingredients, Occupational Safety and Health Administration (OSHA) standards
are followed with concern to questionable chemicals (Patel, et al. 2019). The purpose of Juul
labs is to enhance the survives of the world’s 1 billion smokers by eradicating cigarettes. The
company envisions a biosphere where fewer adults will be using cigarettes also where adults
will have the tools to reduce their ingesting totally.
Juul labs stakeholders
Identification of Juul lab’s stakeholders
The stakeholders identified of Juul Labs are:
 Individuals, parents, and families
 Civic and communal leaders
 Public health and health care specialists
 Federal government
 E-cigarette sellers
 Voluntary health agencies
How Juul labs have influenced to its stakeholders
E-cigarettes are the tool to quit smoking. It has become a normal consumer good. The
government supported the usage of e-cigarettes. Although the government is influenced by

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the company as it regulates the acquiring age, restrict marketing and regulates e-cigarettes as
a medicine (Hajek, et al. 2019).
The individuals agree to the usage of e-cigarettes in open public spaces. The nicotine contains
the different and content of e-juices. The public health and health care specialists are
influenced by Juual as they have to formulate the regulations for the e-cigarette. Civic and
community leaders supported regulations. These were influenced by the security of e-
cigarette products. The civic and community leaders are disagreed to disallow the usage of e-
cigarettes in surrounded public spaces. The E-cigarette retailers and voluntary health agencies
supported e-cigarette with the regulations mentioning acquiring age, marketing guidelines
and amending e-cigarettes as medicine. These regulations have been justified to protect
children from damage. The stakeholders of Juul can model their attitudes towards regulation
on the basis of their prevailing adherence to the precise framework.
The shaping of Juul labs business activities
Juul labs in the past years have attained loyal and growing following majorly among the
young people of society. Juul is pleasing to the youth and young adults which has led to the
dramatic increase in the ingesting of Juul. The company also attained rapid growth due to a
marked increase in advertising and promotion. Various articles also covered the marketing of
Juul. Juul has been also discussed on social media stages like Instagram, Facebook, Twitter,
and YouTube (Huang, et al. 2019).
Juul Labs is in contact with various healthcare organizations to comprehend the pros and cons
of vapor delivery. The e-cigarettes comprise no combustion which means that it does not lead
to any burning or ignition which produces tar and chemicals which are linked with
combustible cigarettes. Such outcomes have shaped the business happenings of Juul Labs in
the past year.
The interrelatedness of business, government, and society
It has become perilous for Jull labs to employ open innovation to use proprietary vaping
technology for the healthier use cases and to restrain underage usage. The company has been
successful in leveraging technology and devices for healthier substitutes. Jull Labs will not
survive regulation moving forward. The federal government has also started to ban the selling
of flavored Juul pods. The company has got a patent of the delivery mechanism by vapor
intake technology. Juul Labs has even accessed with other industry experts and innovative
ideas for the safe and alternative products to the nicotine.

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Juul faced the issue of addiction. For instance, e-cigarettes comprise nicotine and don’t ignite
tobacco but the pioneered usage of nicotine is equal to the explosive cigarette. Hence FDA is
seeking a ban on nicotine.
Conclusion
Juul Labs designs with compliance in mind and testing the whole development procedure.
The e-cigarettes have become a normal consumer good and a tool to quit smoking. The
company is in contact with several healthcare organizations to comprehend the pros and cons
of vapor delivery. But it has become critical for Juul Labs to imply open innovation to use
proprietary vaping technology for the healthier use cases and to restrain underage usage.

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References
Hajek, P., Phillips-Waller, A., Przulj, D., Pesola, F., Myers Smith, K., Bisal, N., & Ross, L.
(2019). A randomized trial of e-cigarettes versus nicotine-replacement therapy. New
England Journal of Medicine, 380(7), 629-637.
Huang, J., Duan, Z., Kwok, J., Binns, S., Vera, L. E., Kim, Y., & Emery, S. L. (2019).
Vaping versus JUULing: how the extraordinary growth and marketing of JUUL
transformed the US retail e-cigarette market. Tobacco control, 28(2), 146-151.
Patel, M., Czaplicki, L., Perks, S. N., Cuccia, A. F., Liu, M., Hair, E. C., & Vallone, D. M.
(2019). Parents’ Awareness and Perceptions of JUUL and Other E-
Cigarettes. American journal of preventive medicine, 57(5), 695-699.