BUS 301 - JW Marriott: Detailed Analysis of Department Interrelation

This report examines the interrelationship of operational and functional departments within JW Marriott, a prominent player in the hospitality industry. It explores various business aspects, including food and beverage services, lodging, recreation, and the impact of franchising and licensing on market share expansion. The analysis delves into the functions of key departments like food and beverage, human resources, and sales and advertising, highlighting their roles in enhancing guest experiences and achieving competitive advantages. The report also discusses the contribution of the hospitality industry to local, national, and international economies. The report provides a comprehensive overview of JW Marriott's operational strategies and their impact on the industry, supported by relevant references.

THE CONTEMPORARY HOSPITALITY INDUSTRY
Different type of business within the hospitality industry
Hospitality industry performs various different type of businesses. Like for
example JW Marriott is engaged in offering large variety of services in order to
gain competitive advantage. This includes the following:
Food and beverages: It consists of establishments primarily engaged in
preparing meals, snacks, and beverages for immediate consumption on and off the
premises JW Marriott is engaged in preparing meals and services according to the
needs and demands of consumers. They are involved in enhancing the guest experience
by providing excellent and first class food. This support them in gaining competitive
advantage.
Hospitality organisation such as JW Marriott has different
functional units that allow them to increase there market
share and attract more consumer towards them. It includes
the following:
Food and beverage department: This department lay
keen emphasis on delivering high quality of food and
services. Human resource managers also put focus on this
that employees of this division carrying out there tasks
properly. They deliver food according to the taste and
preference of consumers. This support them in attracting
more travellers towards them. Varuety of food is been served
by JW Marriott like Thai, continental, Russian and many
more.
Human resource department: JW Marriott has also
recruited highly efficient employees who are involved in
managing the activities of various units. They make sure that
restaurant and other staff are engaged in behaving properly
and with ethics.
Sales and advertising department: This department is
involved in promoting of products, goods and services
offered by JW Marriott. They promote products in order to
gain competitive advantage. Various type of promotional
strategies is been used by them like for example giving
information related to discounts on room and food products
on social media websites like Facebook, Twitter and
Instagram.
Inter-relationship of operational and functional department
within JW Marriott
Travel and tourism: JW Marriott enhances the consumer experience by making
providing leisure services. Like for example they are engaged in giving excellent
room services to the tourists or travellers. Also, they organise various events
related to travelling in order to enhance the experience shared by tourist. It
supports hospitality organisation in increasing their profit and revenue and
establishes there brand image.
Lodging: Hospitality organisation like JW Marriott are engaged in
providing the high class lodging services to their consumers or travellers. In
there room service, they give facilities of free Wi-Fi and also design the
activities related rest and relaxation. This supports organisation in attracting and
retaining more consumers or travellers towards them. They provide rooms
according to the budget set up by the travellers.
Recreation: Recreation is any activity that people do for rest, relaxation,
and enjoyment. The goal of recreation is to refresh a person's body and mind.
JW Marriott provides various services like organising of event or music festival
so that travellers and tourist mind is been refreshed. It will allow hospitality
organisation to attract and retain more consumers towards them.

Hospitality industry like JW Marriott after
globalization has expanded there market share.
They have make use of following strategies.
Franchising: It is one of the most
prominent used business strategy to expand
market share of hospitality industry like JW
Marriott. In this task franchisor who is the owner
of firm ask someone else (franchisee) to run the
business. This has supported them in growing
their market share and also increased their
profitability plus revenue. It provides various
benefits to the firm like they do not have to bear
the operational and promotional cost for the
product they are delivering.
Licensing: A license can be granted by a party
to another party as an element of an agreement
between those parties. A shorthand definition of
a license is "an authorization to use licensed
material. It has supported JW Marriott in
expanding their business's across the globe.
With the licensing of there hospitality
organisation, the firm has gained competitive
advantage and also enhanced there revenue as
well as profitability. This has also provided them
an advantage to focus on more important issues
going in there organisation. It supports them in
enhancing their operational productivity and
efficiency.
Contribution of hospitality industry to local, national and international economies
REFERENCES
Books and Journals
Reid, R.D. and Bojanic, D.C.,
2015. Hospitality marketing
management. John Wiley and
Sons.
Breiter, D. and Dements, C.J., 2016.
Hospitality management
curricula for the 21st
century. Hospitality & Tourism
Educator.8(1).pp.57-60.