This report provides a comprehensive analysis of hospitality operations management, using JW Marriott Hotel as a case study. It delves into the nature of hospitality service areas, examining divisions like rooms, food, and beverages, and their impact on customer experiences. The report explores factors affecting demand patterns, including cultural, economic, and seasonal influences, and compares customer profiles and their differing expectations. It also analyzes the average spending power within the hospitality sector and investigates the stages of product and service development, including idea generation, screening, concept development, product development, marketing, commercialization, and launch. Furthermore, the report examines customer perceptions of products and services, different merchandising opportunities, pricing methods, factors influencing revenue generation and profitability, performance measures, appraisal techniques, and approaches to business analysis, evaluation, and planning. Overall, the report offers valuable insights into the operational strategies and challenges faced by hotels in the competitive hospitality industry.