Kadeq Digital Marketing Agency: Business Plan Project - 2019

The assignment is a comprehensive business plan for Kadeq Digital Marketing Agency. It outlines the business's objectives, including short, medium, and long-term goals, and describes how the start-up will be used to achieve them. The plan details the founder's skills and experience, target customers (demographics and needs), and a market analysis that includes competitors. It further covers sales and marketing strategies, operational plans (suppliers, staffing), and regulatory considerations. The business aims to provide high-quality digital marketing services, including social media marketing and SEO, and emphasizes the importance of ethical and effective operations.

Business Plan
Insert your logo (if applicable)
Kadeq digital Marketing agency
09/04/2019
Kadeq.co.uk
Contents:
1. Your business and objectives
2. Your skills and experience
3. Your target customers
4. Your market and competition
5. Your marketing and sales plans
6. Your operational plans
7. Back-up plan
8. Supporting evidence (if applicable)

1. Your business and objectives
Briefly describe your business, outlining the different product(s) and/or service(s) you offer:
Kadeq digital marketing agency business will majorly operate as a digital marketing agency to
provide quite several online marketing together with social media marketing services under various
conditions. Implementation of appropriate market plan enables an organization to attain its dreams at
a faster rate (Lussier and Halabi, 2010). Moreover, one good thing about the business is that it will be
able to market a wide variety of products through the use of various marketing platforms with the
primary outcomes being electronics, clothing, and perishable goods together with multiple types of
beverage drinks.
Objectives:
Short term (current year):
(1) Ensuring that various relevant bodies register the entire company
(2) Attract a wide variety of clients through the implementation of different adequate strategies that
can be easily understood.
Medium term (next 1 – 2 years):
 Attract more clients – have at list

 Have at list 15 client that pay 500£
Long term (3 years and beyond):
 Get good market share and move to east Africa to do digital marketing
 Outdo all the existing competitors
Your Start Up:
Describe how you will use your Start Up company and how it will help you achieve these
objectives:
I am planning to use my start-up company to deal with a variety of quality products and services that
aims towards reaching all the customer locations in real time without any delay being encountered.
On the other hand, it will help me to achieve these objectives by offering a stiff competition to various
competitors who might be available in the market platform.
2. Your skills and experience
Outline any previous experience, employment or other work that you have done that is relevant
to your business:
Digital marketing experience

Management of various business aspects
Outline any education or training you have had that is relevant to your business:
It is essential for a business to develop as a result of adequate and reliable implementation of skills
(Kusumaningrum and Hidayat 2016).My business management degree appears to be one of the
highest degrees that I have attained which is relevant to the entire business that is yet to be
implemented.
Outline any transferable skills, talents or traits you have that are relevant to your business:
Excellent management skills are one of the significant transferable skills that I have acquired thus
making it relevant to the proposed business
Briefly outline any gaps in your skills, experience or qualifications and explain how you will
address these:
One of the significant gaps attached to the power is the lack of adequate awareness of how various
parameters should be handled to come up with one of the best outcomes, this is a gap that will be
addressed by carrying out an in-depth analysis of some of the areas where loopholes might be existing
within the business. Businesses that have developed due to various skills have ended up attaining
most of the desired goals in real time (Baron, Franklin and Hmieleski 2016).

3. Your target customers
Demographic details:
Delete any answers not applicable to you and provide some description as relevant.
Age: Gender: Income: Types: Target regions:
 0 - 5 yrs
 6 - 12yrs
 13 - 17yrs
 18 - 30yrs
 31 - 50yrs
 51yrs +
 All ages
 Males
 Females
 All genders
 £0 - £25,000
 £26,000 - £99,000
 £100,000 +
 Individuals
 Businesses
 Local?
 County?
 National?
 International?
How many potential customers do you estimate are in your target regions for this financial
year?
It targets to spread its services to all genders of all ages through the provision of various products and
services that will be able to meet their requirements. Additionally, are also targets quite several
businesses and individuals who are known to be existing within the market platform both at the local,
national and international level thus ensuring that all the operations are diverse without bringing on
board any form of discrimination at all.
Briefly describe your target customers and any other distinguishing features, expanding on any
of the areas you have already highlighted above:
A total of 90% of the target consumers with the age range of between 18-50 years of all genders
together with quite several business consumers are estimated to be existing in most of the target
regions in this financial year. The target consumers for digital marketing will majorly include various
personalities of all genders together with several other businesses that are known to be existing within
the market platform.
What customer need or problem does your product(s) and/or service(s) address?

Delayed supply of various goods that are of low quality has been the dome of the major problems
being experienced by multiple customers. Due to this, all the products and services of the business
aim towards providing goods of high quality within the stipulated time frame thereby meeting the
needs of all the customers without them raising any complains.
Explain your approach to pricing your product(s) and/or service(s):
All the products and services will be priced differently depending on size and quantity thus ensuring
that every customer is appropriately covered.

4. Your market and competition
What research have you conducted to understand your market, including your industry,
regions, customers, competitors?
Delete any answers not applicable to you and provide some description as relevant.
 Through the implementation of various interviews across different customers, they were able to
provide adequate and reliable information that revealed the nature of the current market (Kiznyte,
Welker and De change,. Moreover, meeting with various suppliers was one of the best strategies that
enabled them to share their experiences that they have been able to encounter within the market
platform (Joyce and Paquin 2016).
Competitor 1:
Name, location, website: Average prices:
New west end company, London,
https://www.newwestend.com :
10,000 Euros
5000 Euros
Strengths: Weaknesses:
-Reliable management team
-Adequate implementation of modern
technologies
-Inappropriate awareness among the customers
-Inappropriate employee-employer relationships

Competitor 2:
Name, location, website: Average prices:
Harvest Digital, London,
https://www.harvestdigital.com 8,000 Euros
11,000 Euros
Strengths: Weaknesses:
-Adequate and reliable rules and regulations
-Good employee performance
-Lack of sufficient personnel
-Inability to implement advanced forms of
managerial skills
Your business:
What sets your business apart from your competitors?

Kedaq digital marketing agency has the capability of dealing with quality products that are long
lasting with the aim of providing adequate and reliable services to all the customers within the
stipulated time frame.
Your strengths: Your weaknesses:
-Adequate customer relationship
- Appropriate customer service techniques -Lack of advanced marketing strategies
-Underpaid employees
Current or future opportunities: Current or future threats:
-Expansion of the market platform
-The demand for a variety of goods -Competition from other organisations offering
almost the same products and services
-Various security related issues

5. Your sales and marketing plans
How do you or will you promote your business?
Delete any answers not applicable to you and provide some description as relevant.
 Website (information only)
 Advertising (print, radio, TV)
 Social media
Pick three of your key promotional activities and describe how they currently (or will in the
future) help you meet your business objectives:
1. Social media Platform
The business will be promoted through the use of various social media platforms to ensure that
adequate information is passed to a wide variety of customers within a short time.
2. Website
Websites will also be implemented to come up with most of the desired outcome. This promotional
activity will help to meet the desired business objective by sharing quite a several sensitive and

essential information
3. Advertising through print and Radio
Advertising through print and radio platform that will promote quite several activities attached to the
business thereby increasing its reputation. This essential promotional activity will help the company
to meet its objectives by creating awareness on the condition of various goods and services across
large groups of consumers thereby scaling up the performance to the required level.