Marketing Analysis and Decision Making for Kafe Bobalife - Report

This report provides a marketing analysis for Kafe Bobalife, a food and beverage business in Negeri Perak, Malaysia. It explores potential solutions to attract customers, including decreasing prices, introducing new menu items, and offering combo deals. The report analyzes these solutions based on cost-benefit, resource requirements, and outcomes. A SWOT analysis of the suggested alternatives is included, highlighting strengths, weaknesses, opportunities, and threats. Market research factors like customer preference and competitor tactics are considered. The report recommends combo offers and improved customer hospitality. The analysis emphasizes the importance of customer service and its impact on the cafe's reputation. The conclusion summarizes the suggested alternatives and reinforces the importance of customer hospitality for effective customer attraction.

MARKETING ANALYSIS AND DECISION MAKING
STUDENT DETAILS
STUDENT DETAILS
[Company name]
[Company address]

DECISION MAKING 1
Table of Contents
Introduction................................................................................................................................2
3. Purpose solutions...................................................................................................................2
Potential solutions for Kafe Bobalife.....................................................................................2
Analyses of suggested alternative..........................................................................................2
SWOT analysis of the alternative..........................................................................................3
Market research......................................................................................................................4
Possible alternatives...............................................................................................................4
Reason behind not choosing other alternatives......................................................................4
Require changes.....................................................................................................................5
Reason behind above suggested change................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

DECISION MAKING 2
Introduction
Kafe Bobalife is situated in Negeri Perak, Malaysia. The primary services of the Kafe
Bobalife is to offer delicious food and beverages to the customers. In this report there will be
discussion about the potential solutions through which the administration can fascinate
customers in effective and efficient way. Apart from this, SWOT analysis of the suggested
alternative will be also done in this report.
3. Purpose solutions
Potential solutions for Kafe Bobalife
The potential solution for the business is to decreasing prices of the food items,
introduce more variety of items such as double decker burger, Spanish sandwich, etc and
bring more offers such as customer will get two burgers with cold drink, fries and chocolate
ball in only RM20 (Temaja & Yasa, 2019).
Analyses of suggested alternative
The above potential solution will be analyses on the basis of their cost benefit, resource
require and possible outcomes. Decreasing prices of the food items will have cost benefit in
terms of it will bring more customer that will increase turnover. This alternative resource
market research for knowing customer preference and their price value. However, the
possible outcome of this alternative is that it will fascinate low budget customers (Regaudie,
2019).
Introducing variety of items will require less cost then others. Such as double decker burger
incorporates cost of only burger, few species, vegetables and sauces. It requires research on
internet about various cuisines. However, the possible outcome of this alternative is that new
items will create urge in audience to try and taste the item (Marketresearch.com, 2020).

DECISION MAKING 3
Introducing more offers in the market will reduce advertising cost because offers will attract
customers and mouth-to-mouth publicity will be start. It requires detail analyses of suitable
offers as per customer’s perspective. However, the possible outcome of this alternative is that
offers will bring more customers because audience will think that these offers are value of
money and in just RM20 there is lot of items to enjoy (Hayati, 2019).
SWOT analysis of the alternative
Strength: Offers will attract customers even in summer breaks and it will increase turnover
(Hayati, 2019).
Weakness: It require detail market research and offering product in low cost will lower the
profitability (Temaja & Yasa, 2019).
Opportunities: These alternatives will fascinate customers and it will bring opportunity of
market expansion (Temaja & Yasa, 2019).
Threats: Low cost offers will target low class customers and in the restaurant market of
Negeri Perak, Kafe Babolife can be categorized in low budget restaurants
(Marketresearch.com, 2020).
Market research
Market research should be done by considering factors because these factors will help the
administration to understand ongoing market conditions (Hayati, 2019). Moreover, these
factors are entirely related with the external condition analysis. The factors which are
important for market research are customer preference, food items which makes nutritionist
diet, value for money combos, tactics utilizing by other restaurants and preferable taste of
customers.

DECISION MAKING 4
Possible alternatives
As per the current situation, the administration should start creating combo offers in
the market. These combo offers should be value for money offers because customer will not
attract when they will find value for money in these offers (Marketresearch.com, 2020).
Reason behind not choosing other alternatives
Other alternative requires time and critical market research but these combo offers can
be make with minimal efforts and research (Regaudie, 2019).
Require changes
The administration requires to change their customer hospitality parameters. Better
customer hospitality will fascinate customers and it will also enhance the market size of the
cafe Bobalife in effective and efficient way (Temaja & Yasa, 2019).
Reason behind above suggested change
Above change is suggested because in food and beverage industry better customer
hospitality attract customers and it also deliver positive impact in the market on outlet’s
reputation. For example: in premium hotels which comes under 5star and above category are
always make parameters for customer hospitality because they knew that customer
hospitability is the effective way through which they can fascinate customers. If their
customer hospitality is great then customer will be ready to pay their high charges (Temaja &
Yasa, 2019).

DECISION MAKING 5
Conclusion
In this report, few alternatives are suggested. These alternatives are related with the
offering combo offers, introducing new items, cutting down the cost of existing items, etc.
Apart from this, in this report it is also suggested that cafe Bobalife should incorporate norms
for better customer hospitality because when their customer hospitality will be great then they
will attract customer in more effective and efficient way.

DECISION MAKING 6
References
Hayati, F. (2019). The Creation of Campus Cafe in Getting Profit. Budapest International
Research and Critics Institute (BIRCI-Journal): Humanities and Social
Sciences, 2(1), 89-110.
Marketresearch.com. (2020). Global Cafe Chain Market 2019 by Company, Regions, Type
and Application, Forecast to 2024. Retrieved from:
https://www.marketresearch.com/GlobalInfoResearch-v4117/Global-Cafe-Chain-
Company-Regions-12806253/
Regaudie, T. (2019). What to do when your restaurant is losing money. Retrieved from:
https://www.touchbistro.com/author/tregaudie/
Temaja, G. A., & Yasa, N. N. K. (2019). The Influence of Word of Mouth on Brand Imange
and Purchase Intention (A study on the potential customers of Kakiang Garden Cafe
Ubud). International Journal of Business Management & Economic Research, 10(1),
120-130.