This document outlines the business plan for New Kaffeine Coffee House, a small-sized venture in Birmingham, UK, aiming to serve hot drinks, meals, cookies, and alcohol. The target market includes individuals aged 16-50 who appreciate innovative beverages. The café's USP focuses on affordability, personalization, free Wi-Fi, various payment options, and a diverse range of offerings. The recruitment strategy emphasizes hiring an experienced chef and a supervisor to lead daily operations, fostering a Clan Culture for team cohesion. Staff payments will align with experience and skills, while the café anticipates recruitment challenges for specialized roles. The menu will feature variants of lattes, iced coffee, donuts, breakfast sandwiches, and other treats, with pre-order discounts. The café will adhere to Food Hygiene Regulations 2009 and consider partnering with delivery services like Deliveroo to expand reach and visibility. The plan concludes that the new café brings substantial market offerings, targeting innovative beverage enthusiasts and coffee drinkers.
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