Talent Management Strategies for Kaffeine Cafe: Research and Review

This report provides a literature review and research on talent management strategies applicable to Kaffeine, a small cafe in London. It addresses the research question of how Kaffeine can attract and retain talented employees by identifying the meaning and importance of talent management, examining the importance of talent management strategies in small businesses, and identifying specific strategies Kaffeine uses. The review covers the significance of talent management in enhancing employee engagement, skills, and motivation, ultimately increasing productivity. It discusses strategies like training and development programs, performance tracking, and feedback systems. The report also incorporates primary research through a questionnaire, analyzing employee perspectives on challenges and effective strategies within Kaffeine, such as addressing employee turnover and implementing rewards and recognition programs. Different research methods are evaluated, including primary, secondary, qualitative, and quantitative approaches, highlighting their advantages and disadvantages in the context of talent management research. Desklib offers a wealth of similar resources for students.

UNIT 11 QUESTIONS

INTRODUCTION
Talent management refers to the process that has been adopted by various organisations
in order to select, retain and attract talent in an organisation (Baharin, and Hanafi, 2018). It is
very essential for every organisation to manage and retail talented employees in the company as
it helps them in achieving their goals and objectives in effective manner. Kaffeine is a small
organisation having their operation in the London and having a staffing of approximately 40
people. This report contains the research question and objectives that helps in writing literature
review on the topic of talent management. Further it contains various research methods that are
used for the purpose of completion of this research.
TASK
Literature review on talent management with research question and objectives.
Research Question:
What are the strategies that can be used by Kaffeine to attract and retain talented
employees in the organisation?
Research Objectives:
 To identify the meaning and importance of talent management.
 To examine the importance of talent management strategies in a small business
organisation.
 To identify the strategies that has been used by Kaffeine for attracting and retaining
talented employees in their organisation.
Literature review
Meaning and importance of talent management
As per the view point of King, and Vaiman, 2019, talent management refers to the process that
has been followed by the human resource team of an organisation to recruit, attract and retain
talented employees in the company. Human resource is the most important resource for any
organisation as they are liable for the increasing or decreasing productivity of the company. That
is the reason that talent management became such an important concept to be considered by
many organisations. Management of talent in the company helps the employees to feel engaged,
skilled and motivated which increases their productivity in the organisation. The increase of

productivity of the employees in the company will enhance the company's productivity and helps
them to achieve their goals and objectives. That is the reason that the talent management is
considered as an important concept for every organisation to be followed. In case of Kaffeine, it
is a small cafe in London which has a very small number of staff in the organisation. As the
company is engaged in providing food and services to their customers, it requires the
organisation to manage and retain their talented employees to provide continuous quality
services to their customers. For this purpose the talent management is very important task that is
required to be understood and followed in the Kaffeine cafe.
Strategies that are used for talent management with its importance in small business
organisations.
As per the view point of Gallardo-Gallardo, Moliner, and Gallo, 2017), there are so many
strategies that can be used by a business organisation in order to enhance the productivity of the
company. By having effective strategy for providing training and development programs to the
employees in the organisation the company can be able to provide required skills and knowledge
to their employees which helped them to feel confident to work with the organisation. Using
training tools for the employee is the best talent management strategy that has been used by
organisations. A proper system should be maintained by organisations to track and measure the
performance of employees so that effective feedbacks and reviews can be provided on proper
time to the employees. This process not only helps management in getting high productivity of
the employees but also help the employees to feel their growth and development in the
organisation which helps them to feel connected with the organisation. These strategies are the
most efficient strategies that has been used by small organisations to retain attract and recruit
talented employees with the company. In order to formulate effective talent management strategy
for an organisation it is essential for the management to take care that the strategy should match
with the goals and objectives of the company and also provide for the talent that has been
required in the organisation (Johennesse, and Chou, 2017). It is very essential to have strategic
talent management in small business organisations as it helps to retain the talented employees so
that the company can be able to provide effective services to their customers and grow in the
market. Taking an example of Kaffeine cafe, the required to retain their cooks with them so that
they can provide effective and tasty food to their customers. This requires the management to use

effective talent management strategies so that it they can be able to retain their talented
employees with them and grow their business in the market
Strategies that are used by Kaffeine for attracting and retaining talented employees in the
company.
As per the view point of Crowley‐Henry, Benson, and Al Ariss, 2019, In order to attract and
retain talented employees in the small organisation of business organisation is required to
provide proper tracking system to measure the performance of employees so that the company
can be able to provide feedback and reviews in effective manner. This is strategy should also be
used in Kaffeine company in which the employees of the organisation are required to be tracked
so that their performance can be measured by the management to provide them appropriate
appraisals, rewards, returns and feedbacks for their work on the basis of their performance. Apart
from this the service employees of the cafe are required to provide effective hospitality training
and development sessions so that they can be able to treat their customers in proper manner will
stop providing training and development sessions to the employees will help the organisation in
guiding employees regarding various customers where they are required to provide their quality
services (Crane, and Hartwell, 2019). This will help the staff to be more patient and polite with
the customers so that co-operative services can be provided and more and more customers can be
attracted by the company. This strategy will also help the organisation in managing their talent. It
is because the employees will feel that they will learn something new every day in the
organisation and find themselves to be growing and developed day by day which will help
employees to retain with the company.
Different research methods with its advantages and disadvantages
There are so many methods that can be used by a researcher in the process of
identification, collection and interpretation of data in a research. The four methods that are used
and managed by researcher in order to conduct a research in effective manner are given below:
Primary research method
This method deals with the collection of first hand data from the target groups directly.
Advantages
 This method helps to collect updated market information in the dynamic environment.

 This method helps in better control and customizations as the respondents are manages
on the basis of real time (Ali, Bashir, and Mehreen, 2019).
Disadvantages
 This is a costly method as it involves a high cost to collect primary data.
 This method requires some expertise skills that is the reason that it cannot be performed
by everyone.
Secondary research method
Secondary research method is a process in which researcher has used information that has
been collected by other researchers.
Advantages
 As this method does not involve the cost of conducting survey, this method is relatively
saves time and cost of research. As the information has been collected from varied sources, it helps to make the analysis
of data easy and helps to provide quality of decisions.
Disadvantages
Qualitative research method
In this method of research, the research has their focus to collect textual data in order to
provide explanation about the topics (Meng, and Berger, 2018). In this method the researcher has
their focus on the collection of qualitative data for the research.
Advantages
 This method is comprehensive in nature and provides freedom to the writer to give in-
depth explanation about the subject matter. It is a flexible and genuine method of data collection in which the information collected
has a basis of the quality.
Disadvantages
 It is very difficult to analyse the quality of an information as it can be considered as a
meticulous activity.
 This method is highly subjective in nature as it involves qualitative responses which
varies in accordance to the length and type of responses received.

Quantitative research method
This is method in which researcher has prepared a pre-planned questions that are
provided to the respondents in order to get answers in the numeric terms in the research.
Advantages
 As it contains the numeric values it is very easy for researchers to summarize the data
easily. The questions that are provided to the respondents has limited options to answer the
question which makes this method to be objective in nature.
Disadvantages
 It does not provide an opportunity to collect the reasons behind the answers of respondent
which can affect the quality of data collected.
 For the purpose of interpretation of data in effective manner there are so many tools that
are requires to be used which needs expertise knowledge and skills.
Questionnaire with its graph and interpretation
Questionnaire
Questionnaire Frequency
Q1. Do you about the concept of talent management?
a) Yes 23
b) No 27
Q2. What you think is the major challenge that has been faced by the
Kaffeine cafe in attracting and retaining employees in the company?
(a) Lack of guidance 32
(b) Employee turnover ratio 18
Q3. What you think is the most common strategy used by Kaffeine to face
the above challenges of talent management?
a) Providing effective training programs 15
b) Use rewards and recognition 35

Q4. What you think is the importance of talent management in the
company?
a) Enhance employee’s performance. 45
b) Increase profits and revenues 5
Data Analysis and interpretation
Q1. Do you about the concept of talent management? Frequency
a) Yes 3
b) No 7
Interpretation: The data helps to provide that among the people selected from the
employees of Kaffeine 30 % of the population has understand the meaning of talent management
whereas 70% of the population does not have any kind of knowledge and information about the
meaning of talent management in the organisation which depicts the lack of knowledge among
the employees regarding the concept of talent management.
Q2. What you think is the major challenge that has been faced by the
Kaffeine cafe in attracting and retaining employees in the company?
Frequency
(a) Lack of guidance 2
(b) Employee turnover ratio 8
3
7
a) Yes
b) No

Interpretation: Among the selected sample approximately 80% of the population agrees
that the employee turnover ratio is the biggest challenge that has been faced by the Kaffeine cafe
whereas 20% of the population finds that the lack of guidance is the major challenge in retaining
and attracted talented employees in the company.
Q3. What you think is the most common strategy used by Kaffeine to face
the above challenges of talent management?
Frequency
a) Providing effective training programs 5
b) Use rewards and recognition 5
Interpretation: In the above data the 50% of the population agrees that with the help of
providing effective training to the employees the Kaffeine can be able to face the major
challenge that has been faced by the organisation. Whereas other 50% finds it that with the help
2
8
(a) Lack of guidance
(b) Employee turnover
ratio
5 5 a) Providing effective
training programs
b) Use rewards and
recognition

of rewards and recognition provided to the employees, the cafe can be able to face the above
challenge of talent management in the company.
Q4. What you think is the importance of talent management in the
company? Frequency
a) Enhance employee’s performance. 6
b) Increase profits and revenues 4
Interpretation: The above data has helped to analyse that the 60% of the employees finds
that the talent management is important to enhance the performance of employees whereas 40%
finds that talent management helps to enhance the profits and revenues of the company.
The way method used in literature review has helped in achieving the set of
objectives.
The literature review has been conducted in the secondary method of the research in
which researcher has their focus in the collection of qualitative data with the help of previously
published sources that are available with the researcher. For the purpose of answering the
research question and objectives in point one secondary research method has been used by the
researcher (O’Connor, and Crowley-Henry, 2019). For this purpose, the researcher has used
various sources that are available online in order to collect the qualitative data for the research as
the data has been already properly researched by another researcher then only it is published in
6
4
a) Enhance employee’s
performance.
b) Increase profits and
revenues

that publication. The facts has been read on various sources and then all the facts are analysed
and evaluated to provide in the literature review of the research.
Other methods that could have used in this research.
There are also other options that are available with the researcher in order to carry out
their research in effective manner. The quantitative method can be used by research in order to
collect and analyse the data in effective manner. In this method the data has been collected by the
researcher with the help of primary sources. In order to collect the data from the primary sources
of data collection, the researcher has various tools available with the researcher such as survey,
interview, questionnaire and many more. For example in the above section questionnaire has also
been prepared by selecting a sample from the employees of Kaffeine of 10 employees on random
basis to get the actual information about the talent management in the company so that the
effective and accurate data can be collected (Tyskbo, 2021).
CONCLUSION
From the above discussion it has been concluded that there are various methods that are used
in in research to collect analyse and interpreted the data on the subject matter. Talent
management is the subject matter for the research that has been conducted above which helps to
identify the meaning and importance of talent management and its strategies that has been used
by Kaffeine Company and achieving growth and success in the market. The literature review that
has been presented in the part one helps to provide the qualitative data that has been collected
regarding the subject matter where as the questionnaire that has been provided in the for the
sections helps to provide the primary data that has been collected with the help of selecting
sample from the employees of the company.

REFERENCES
Books and Journals
King, K.A. and Vaiman, V., 2019. Enabling effective talent management through a macro-
contingent approach: A framework for research and practice. BRQ Business Research
Quarterly, 22(3), pp.194-206.
Gallardo-Gallardo, E., Moliner, L.A. and Gallo, P., 2017. Mapping collaboration networks in
talent management research. Journal of Organizational Effectiveness: People and
Performance.
Crowley‐Henry, M., Benson, E.T. and Al Ariss, A., 2019. Linking talent management to
traditional and boundaryless career orientations: Research propositions and future
directions. European Management Review, 16(1), pp.5-19.
Baharin, N.L. and Hanafi, W.N.W., 2018. Effects of Talent Management on Employee
Retention: A Case Study of Hospitality Industry. Global Business & Management
Research, 10(3).
Johennesse, L.A.C. and Chou, T.K., 2017. Employee Perceptions of Talent Management
Effectiveness on Retention. Global Business & Management Research, 9(3).
Meng, J. and Berger, B.K., 2018. Maximizing the potential of millennial communication
professionals in the workplace: A talent management approach in the field of strategic
communication. International Journal of Strategic Communication, 12(5), pp.507-525.
O’Connor, E.P. and Crowley-Henry, M., 2019. Exploring the relationship between exclusive
talent management, perceived organizational justice and employee engagement:
Bridging the literature. Journal of Business Ethics, 156(4), pp.903-917.
Tyskbo, D., 2021. Competing institutional logics in talent management: talent identification at
the HQ and a subsidiary. The International Journal of Human Resource
Management, 32(10), pp.2150-2184.
Crane, B. and Hartwell, C.J., 2019. Global talent management: A life cycle view of the
interaction between human and social capital. Journal of World Business, 54(2), pp.82-
92.
Ali, Z., Bashir, M. and Mehreen, A., 2019. Managing organizational effectiveness through talent
management and career development: The mediating role of employee
engagement. Journal of Management Sciences, 6(1), pp.62-78.