Detailed Curriculum Vitae of Srujana Kanumuri - Professional Summary

This document presents the Curriculum Vitae of Srujana Kanumuri, detailing her educational qualifications, professional experience, and achievements. She holds a Master's in Management from Schulich School of Business and a Bachelor's in Culinary Arts from Culinary Academy of India. Her work experience includes roles as a Sales and Marketing Associate at Vayhan Coffee Ltd., an Intern at Park Hyatt, and Vice President at Social Cause. She has experience in project management, marketing, sales, and consulting. Her CV showcases her skills in team leadership, strategic planning, and market analysis. She has also worked on product launches and consumer marketing strategies. Additional interests include consulting for new restaurants, coffee tasting, swimming, and playing badminton. She is proficient in English, Hindi, and Telugu.

CURRICULUM VITAE
Name : Srujana Kanumuri
Address:370, Cook Road, North York, ON M3J 0A3
Phone: [phone]
Email: [e-mail]
EDUCATIONAL QUALIFICATIONS:
Course Board or
University
Marks
Obtained
Total
marks
Percentage
obtained
Passing Year
Masters in
Management,
Schulich
School of
Business,
Toronto,
Canada
700 1000 70% September
2017 - Present
Bachelor’s in
Culinary arts
Culinary
Academy of
India,
Telangana,
India
652
0
800 81.5% June, 2016
Schulich School of Business, Toronto, Canada
Masters in Management, September 2017 – Present

DETAILS OF PROJECT WORK:
o I have worked as leader in more than 30 projects on marketing management, strategic
planning. Therefore, I have the ability to manage teams.
o I worked as a Strategic Consultant in a medical service provider in Ontario where I had
analysed the current business model. I had recommended 5 potential markets where the
existing item can be successfully introduced.
o I had identified an alternate revenue generating model for the organization.
ACHIEVEMENTS:
 I had secured an internship position as a result of my work.
I got appreciation for my good work in previous project. I was able to get new leads for further
strategic consulting projects.
Culinary Academy of India, Telangana, India
Bachelor’s in Culinary arts, June 2016
DETAILS OF THE PROJECT:
o I had to develop a concept and design new flavours of desserts/
o I, as a part of my team had to compete with more than 20 culinary schools around the state of
Telangana, India.
o I, as a part of my team had to compete with 50 schools around the 2 states Telangana and
Andhra Pradesh.
o Led a team of 40 chefs to plan and execute various events for the school.
ACHIEVEMENTS
o I won intra college pastry competition.
o I won the first prize in ACP Pastry competition (association of catering professionals).
o I won the title Miss Budding Hospitality 2015.

EMPLOYMENT EXPERIENCE:
Company name: Vayhan Coffee Ltd.
Location: Hyderabad India.
Designation: Sales and Marketing Associate.
Work experience: August 2016 - July 2017.
JOB RESPONSIBILTIES:
o I had completed new product launch,
o I had implemented annual plan and managed product positioning and pricing strategies.
o I had worked with costumers in several markets such as Asia, Africa and Europe and used
data to create customer segmentation strategies to optimize efforts and achieve higher sales
objectives.
o I had implemented strong consumer, brand and digital marketing strategies to gain targeted
brand awareness in line with positioning and to drive sales.
o I had worked on and lead large cross functional projects involving adequate planning and
rigorous project management for UTZ certification.
o I had created sales material in line with effectively planned sales and marketing mix strategies
for new products
o I had re-launched product innovations.
o I had assisted in the creation of go-to marketing strategies.
o I had conducted a thorough market research for launching a new product. Analyzed market
trends, demographics, pricing schedules, competitor products, and other relevant information to
guide brands into continuous growth.
Company name: Park Hyatt.
Location: Hyderabad India.
Designation: Intern.
Tenure of internship: Dec 2014 - March 2015.
RESPONSIBILITIES:

o I had designed and conceptualised several menus and concepts for different events- led a team
o I led a team of 4 chefs for delivering several group tasks, created several new concepts for different
events at the establishment.
Company name`: Social Cause.
Location`: Hyderabad, India.
Designation`: Vice president.
Work experience`: Aug 2011 – Sep 2013.
JOB RESPONSIBILITIES:
o I had managed a team of 25+ committee members to create and execute several events to raise
awareness on women’s health such as mensural hygiene.
o I had raised and budgeted $8000+ in annual funding, with over 50% coming from corporate
sponsors.
o I had planned semi-annual budgets and ensured to have enough funds for the successful running
of the organisation.
o I headed the women empowerment wing, collaborated with several NGO’s and self-help groups
in educating women and equipping them with basic financial literacy by conducting several
workshops for over 200 women.
o I had promoted local talents among women and helped them establish their businesses by
identifying potential consumers for their products, formulated various pricing strategies for the
same.
o I had assisted in planning and executing digital promotions and social media campaigns.
Vayhan Coffee Ltd.`
Location: Hyderabad, India.
Designation: Management Trainee.
Work experience: Jul 2010- April 2013.
JOB RESPONSIBILTIES:

o I had conducted market, competitive, and consumer analyses aiming to gather a full scope of
the external environment. I had effectively analyzed and synthesized this data to gain insights
on market and consumer trends.
o I had created reports based on this information to offer insights and findings via creation of
concrete recommendations.
o I had researched and analysed data on customer demographics, preferences, needs and
buying habits for identifying market opportunities.
o I used to keep a track on all marketing and sales data and created detailed written reports and
verbal presentations to bring to senior executives.
o I had analyzed market trends, demographics, pricing schedules, competitor products, and other
relevant information to guide brands into continuous growth.
ADDITIONAL INTERESTS:
o Consulting for new restaurants for friends in terms of conceptualising, menu planning, layout,
marketing plan and branding.
o Coffee tasting.
o Swimming.
o Playing badminton.
LANGUAGES:
LANGUAGES READ WRITE SPEAK
English Yes Yes Yes
Hindi Yes Yes Yes
Telegu Yes Yes Yes