Kaplan Business School MBA501: Disruptive Innovation Report

This report provides an in-depth analysis of an organization's capacity for disruptive innovation, covering internal, external, marketing, and technology perspectives. The internal perspective examines the organization's structure, including task division and managerial approaches, and its impact on innovation. The external perspective assesses challenges related to customer awareness and the benefits of regulatory and economic conditions. The marketing perspective explores customer and market-related factors, highlighting the importance of customer programs and lead-user processes. Finally, the technology perspective identifies the strategies employed for disruptive innovation. The report also discusses research and development techniques and marketing research methods, offering recommendations for enhancing the organization's innovative capabilities and consolidating resources for better outcomes. This report is designed to help students understand the key components of disruptive innovation, and it is available on Desklib, a platform that provides AI-based study tools and resources for students.

Organizational innovativeness

Introduction
Organizations internal structure refers to the
ways in which activities are to be carried out
in the organization in order to achieve the
goals (Hage 2018).
 Market research techniques helps in
collecting necessary information and
innovating new products for the organization.
These techniques include observation, field
trails, interviews, surveys and focus groups.

Figure 1: marketing research methods
Source: (Weinstein 2016 )

Internal perspective
The organizational structure used in the
company under study is that of hierarchical
structure where there is proper division of
the tasks and roles and responsibilities in
the organization (Kolko 2015).
The managerial structure is that of top-
down and therefore all decisions are taken
by supervisors and general mangers and
that is sent to the lower level employees

Internal perspective
There are different business units in the
company under study and the subordinates
under the company are divided on the
basis of products and there are general
mangers and supervisors (Winnubst 2017).
In order to make the organization
innovative one, there are research and
development departments in all the
business units of the company.

External perspective
The company under study faces external
challenges relating to organizational
innovative capacity because there is lack
of proper awareness among the customers
(Neubert and Halbesleben 2015).

External perspective
The company improve its innovative
capacity by consolidating the research and
development activities and improving the
customer awareness of the products and
the existence of the separate business
units.

External perspective
The external perspective includes:
relationships and commitments and regulatory
and economic condition of the organization
(Berdine, DiPaola and Weinberg 2019).
The company has a culture of innovation since
its foundation.
The regulatory conditions of Asian counties is
good for the company and they can take
benefits of such regulatory benefits.

External perspective
The economic condition of the customers at
the Asian countries is good and so there is
demand for the company’s product in Asian
countries.
The company believes in maintaining good
relationship with the shareholders and the
same is also the objective of the new CFO
of the company.
The company also maintains good
relationship with various stakeholders such
as different clinics, specialized beauticians
and others.

Marketing perspective
Marketing perspective includes various customer
and marketing related factors.
The customers of the company did not know that
the two business units belonged to the same
company and as result there was continuous
competition between them and financial resources
were wasted.
These resources could be invested in some other
Research and development activities by
consolidating the R&D activities of the two units.

Marketing perspective
The marketing perspective helps in finding
emerging markets and understand the
customer needs.
These activities include: customer
programs, lead-user processes and
empathetic designs (Zell 2018).
The company is a lead-user in the field
because they have innovated many new
products such as Neutrino introduced a
new product that needs to be orally
administered.

Technology perspective
The technological perspective identifies the
strategies adopted by the company for
disruptive innovation.
It is a difficult task for the organization to
create disruptive technologies (Soto-
Acosta, Popa and Palacios-Marqués 2016).