This report provides an overview of Kathmandu Holdings, a retail chain specializing in travel apparel and equipment with operations in New Zealand, Australia, and the UK. It details the organization's product offerings, including apparel like waterproof jackets, down jackets, thermals, fleece jackets, footwear, and equipment such as sleeping bags, tents, and travel accessories. The report identifies the target market as individuals aged 25-40 with mediocre to upper-mediocre incomes who enjoy hiking, cycling, trekking, and traveling. It also notes the organization's focus on campaigns undertaken by NGOs and government-sponsored events. The analysis highlights how understanding customer segments drives innovation and business growth through the identification of customer needs.
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