ENTR500: Entrepreneurship Report: Katie Page and Harvey Norman

This report provides a comprehensive analysis of Katie Page, the CEO of Harvey Norman, examining her entrepreneurial journey within the Australian business landscape. The report delves into her background, including her early life and influences, and explores her entrepreneurial traits and characteristics, such as boldness, management capabilities, versatility, creativity, and risk tolerance. It further investigates her opportunity recognition and idea development processes, focusing on her advocacy for women's sports and her innovative approach to business. The report also highlights her competitive advantages, particularly her innovative thinking and farsightedness, and concludes with recommendations for future business endeavors. Relevant entrepreneurship theories, such as the status withdrawal theory and McClelland's Human Motivation theory, are applied to provide deeper insights into her success.

Running head: ENTREPRENEURSHIP
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Name of the Student:
Student ID:
Name of the University:
Class day and time:
Tutor’s Name:
Author Note:

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Introduction
Entrepreneurship is considered to be process of creating, establishing and running a
original commercial which was initially small business. The people who established these
occupational are called entrepreneurs. Entrepreneurship on the other hand is being defined as the
capability and inclination to progress to progress, establish and accomplish a commercial venture
along with the jeopardies in order to mark the profits and success. The term entrepreneurship is
further defined in the sector of economics (Barringer 2015). In its utilization, an Entrepreneur is
an entity who tends to have the ability to find and even perform upon various sorts of chances in
order to create new creations or technologies into products and various forms of services. The
entrepreneur has the ability to identify the financial capability of the invention and even organize
the capital, creativity and other form of resources that tends to turn an invention into a financially
viable innovation. In this assignment, Kay Leslia Katie Page is being taken into account. Kay
Leslie “Katie” Page is known as the Australian Business executive. She is also known for being
the CEO of the retailer Harvey Norman. As per the reports that was out in the year 2015 by the
Australian Financial Review, she ranked the fourth among the 50 most influential women in the
world of commercial (Burns, 2016). She tends to support supports and backs up various
professional activities of sports and is an active member for the promotion of women in the
activities of the sports. Thee assignment will be focusing on the background, characteristics,
opportunity as well as the comparative advantages that the character tends to have. On the other
hand, few recommendations will be mentioned that the entrepreneur can have in the future.

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Background of the entrepreneur:
Page was born in Mareeba, Queensland, Australia. in her family she had three sisters
apart from herself. She finished her qualification from the Brisbane State High School in the
year 1973 and she desired to become a surveyor. However, she was very much dispirited and
demotivated by the lower amount of compensation that was being given to that of the women. In
this context the status withdrawl theory of the entrepreneurship can be taken into account.
According to the theory when the value or status of an individual is not being respected by the
society, that individual tends turn towards innovation (Drucker 2014). The same thing happened
with page as well. In the age of 19, she contended an intelligent test in order to increase the
funds for children who are suffering from the autism. In the same place, Grey Harvey was one of
the judge. After six years, Harvey gave her the job of an associate in the Harvey Norman store.
She worked there in ad buying, marketing, auctions and advertising for the firm. She even
assisted Harvey to syndicate his horses. In this context, the McClelland’s Human Motivation
theory can also be taken into consideration. According to the theory, an individual tends to have
the need for achievement, affiliation and power. However, these motivating factors are not
inherent (Frese and Gielnik, 2014). One tends to develop through the culture and experiences of
the life. It is through her hard work and experience, she is able to achieve such higher position in
life. In the year 1988, when page was about 32 ages old and Harvey was about 49 ages old, both
of them got married. Page is considered to be the second wife of Harvey.
Entrepreneurial traits/ characteristics
Katie Page tends to have a strong sense of boldness that eventually helped her to reach
her the place in which she is in presently. She tends to have actual capability of management that
have helped her in working with about 200 retail stores of the Harvey Norman. However, it is to

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be noted that it is under the leadership quality of the Katie that the expansion of the company
took place in Newzealand in the year 1996, in Singapore in the year 2000 and in Malaysia and
Slovenia in the year 2003 (Kerr, Nanda and Rhodes-Kropf, 2014). However, it is under the
guidance and leadership quality of her that the company arrived in the operational retail market
of the year 2014. However, some of the features of the entrepreneurship that she tends to have
are the qualities of versality, creativity and persuasiveness. Apart from this, she tends to have
significant skills in business as well as the huge power of tolerance of the risk along with its
flexibility and open mindedness. All these characteristics ultimately helps her in dealing with
huge competition in the marker and gain success in the long run (Kirzner 2015). Apart from this,
her idea of advertising and promoting things online have helped her to achieve great success in
the long run.
Opportunity recognition and idea developmental process
Various studies done in this field tends to indicate the fact that page has come up with
new ideas of business. She has understood the fact that the women sports are very much
undervalued in the country. Additionally the products of the women which are in connection to
the sports are also undervalued. Therefore, she felt the need to improve the situation. On the
other hand, the women sports team was doing extremely good as well. however, despite the fact
that the women was doing good in their field, all the support was being given to that of the
gentlemen’s team (Kuratko 2016). It is during this time that kate got the chance to express for the
women and even express the interest of females participation in the sports of the women. It is to
be noted that she is the first women to be appointed to the panel of the National Rugby League.
She has also functioned as the administrator of the regel sports limited and is presently the
director of the Pertama holdings limited. It is her entrepreneurship skills that have led her to

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conquer 50 % business of the magic millions where in the beginning she has owned of abut just
25 % of it (Martin, McNally and Kay 2013). The online sites can be used by her significantly
where she can make retail outlets as well.
Competitive advantages
It is her innovation and creativeness that makes her totally different from her competitors.
In the time period when everybody was engaged into the sports of the men, she found interest in
the sport activities of the women. Despite having various forms of risk, as an entrepreneur, she
accepted it all and went for the sports of the women (Read et al., 2016) It is her willing power to
achieve something huge in life, creative style to think different from her competitors and her
daring attitude to take risks in life have enabled her to attain huge success in life. It is these
characteristics that tends to make her completely different from the others. It is her different
attitude to life and activities which make her achieve huge success in life in the long run. She
tends to have huge skills and ideas. It is under her leadership quality, the Harvey Roman crossed
to about 200 more stores. She is known as the mastermind after the huge victory of the retail
stores. However, it is to be noted that though she is not the owner or the creator of the company,
she is totally accountable for the business expansion of her company (Parker, 2018). She is able
to see the future of the company. It is her ability of farsightedness that makes her create some
good appropriate strategies for the company which enables the company to get huge success in
the long run. Thus it can be said that it is mainly her farsighted ability that makes her totally
different from the others.
Recommendations
Few of the recommendations that would be for Kay Leslia Katie Page are as follows:

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Instead of focusing on the women sports, she can put her interest in various other activities of the
sports. She must expand her business in various organizations of the company which are related
to women. She can even start up her own fashion industry where she can employ only the
women. This will even establish her name for helping the women as well. However, she can
even open up a magazine where she can connect all the women around the world. Here her
business of the fashion can also be advertised. However, one of the significant recommendation
for her would be that instead of focusing just on the sports of the women, she can take up interest
in the sports in general and produce which can be utilized universally by all.

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References
Barringer, B.R., 2015. Entrepreneurship: Successfully launching new ventures. Pearson
Education India.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Drucker, P., 2014. Innovation and entrepreneurship. Routledge.
Frese, M. and Gielnik, M.M., 2014. The psychology of entrepreneurship. Annu. Rev. Organ.
Psychol. Organ. Behav., 1(1), pp.413-438.
Kerr, W.R., Nanda, R. and Rhodes-Kropf, M., 2014. Entrepreneurship as
experimentation. Journal of Economic Perspectives, 28(3), pp.25-48.
Kirzner, I.M., 2015. Competition and entrepreneurship. University of Chicago press.
Kuratko, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning.
Martin, B.C., McNally, J.J. and Kay, M.J., 2013. Examining the formation of human capital in
entrepreneurship: A meta-analysis of entrepreneurship education outcomes. Journal of business
venturing, 28(2), pp.211-224.
Parker, S.C., 2018. The economics of entrepreneurship. Cambridge University Press.
Read, S., Sarasvathy, S., Dew, N. and Wiltbank, R., 2016. Effectual entrepreneurship. Taylor &
Francis.