Cultural Tourism in Kaunas, Lithuania: Market Analysis and Impacts

This report provides a comprehensive analysis of cultural tourism in Kaunas, Lithuania, exploring various cultural tourism products such as heritage, religious, regional, artistic, and scientific tourism. It investigates their links to the market, focusing on the types of tourists visiting Kaunas using the McKercher and Du Gros Cultural Tourism Market diagram. The report further examines the potential social, environmental, and economic impacts of Kaunas hosting the European Capital of Culture in 2022, including public engagement, crime rates, employment opportunities, and pollution. Additionally, the report applies the Butler's Tourism Area Life Cycle (TALC) model to assess Kaunas' destination development and concludes with a discussion of the required criteria for being nominated as the European Capitals of Culture.