University Report: Knowledge Management Plan for Kee-Moh Snacks

This report presents a knowledge management plan designed for Kee-Moh Snacks, aiming to enhance its competitive advantage and operational efficiency. The plan outlines key objectives, including retaining knowledge, facilitating collaboration, and adapting to market changes. It emphasizes knowledge creation through market research to understand customer needs and competition. Knowledge sharing is facilitated through mentorship and cloud computing. The report details knowledge management processes, staff learning initiatives, and resource allocation, highlighting potential constraints like data breaches and regulatory issues. It concludes with an evaluation of the knowledge management system's impact on product offerings and market responsiveness, supported by relevant references.

Running head: KNOWLEDGE MANAGEMENT
KNOWLEDGE MANAGEMENT
Name of the student
Name of the university
Author note

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Executive summary
The research will enumerate a knowledge management plan for Kee-Moh Snacks, which will
help the same in maintaining the competitive advantage through better understanding of the
market situation and trends. On the other hand, the knowledge management procedure will also
help the organization in enhancing the skills of the workforce, which will contribute to the
efficiency of the operations.

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Assessment 1
Part B
1. Aims and objectives
Aim- The aim of undertaking the knowledge management operations is to ensure the smooth
functioning of the workforce
Objectives-
 To retain the experience and knowledge in the organizational workforce
 To facilitate the collaborative functioning between departments
 To undertake different reforms as per the change of needs of the customers and the
business environment
2. The need for knowledge management
The knowledge management initiative will be helping the organization in maintaining the
efficiency of the operations through collaboration between the different internal and external
departments. On the other hand, the knowledge management initiatives will help the organization
in facilitating informed decision making (Kim et al. 2014). The knowledge management
initiatives will help the organization in maintaining the efficiency of the workforce operations
through knowledge sharing. The different aspects of change that are undertaken by the
organization are based on the identification of the needs of the customers while developing the
range of product offerings.

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3. Knowledge creation
Knowledge creation is one of the major aspects of KM through which the organization
aims at understanding the needs and preferences of the customers (Massaro, Dumay and Garlatti
2015). On the other hand, the knowledge creation activities of the organization help the same in
understanding the market situation and assess the competition. Therefore, Kee-Moh Snacks must
undertake market research for identifying the needs of the customers, the market competition and
trends. Market research will support the concerned business in developing the range of product
and services in order to gain a competitive edge in the markets.
4. Knowledge harnessing and sharing
The knowledge that will be created by the Kee-Moh Snacks will be made freely available
to the different departments in order to facilitate the collaborative functioning of the workforce in
accordance to the needs of the organization (Amine Chatti 2012). The knowledge will be shared
through placement of new recruits by the experienced employees, which will help in facilitating
knowledge transfers. On the other hand, the knowledge will be transferred to the consumers and
the other external stakeholders in order to ensure that they are aware of the change processes that
are planned by the business.
5. Knowledge management processes
The knowledge will be created through market survey, which will be undertaken by the
proficient analysts of Kee-Moh Snacks. The market survey will be helping the concerned
organization in identifying the demand and preferences of the customers. Moreover, the market
surveys will help the venture in identifying the market prospects for development. It will be
helping the concerned organization in upholding the efficiency of the product and service
designing process (Fidel, Schlesinger and Cervera 2015). On the other hand, the information

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regarding the processes will be transferred from the experienced employees to the new recruits
which will help Kee-Moh Snacks in facilitating a collaborative workforce as per the concerns
faced by the same. Information will be made available through cloud computing for maintaining
the uniformity of the operations as per the benchmarks that are set by the business.
6. Staff learning and development needs and plans
The staff learning initiatives will be undertaken by the organization through consolidated
and coherent learning programs in order to introduce the staff members to the different processes
that are expected by the business. On the other hand, Kee-Moh Snacks will also undertake the
syndicate team approach in order to facilitate knowledge share between the experienced
employees and the new recruits (Zaied, Hussein and Hassan 2012).
7. Knowledge management resources
The chief resources that will be utilized by the concerned organization during Knowledge
management are mentoring and training of the employees. Mentoring the employees and training
the same will be helping the organizations in upholding the efficiency of the workforce
operations (Chang and Lin 2015).
8. Perceived constrains and contingency measures
Constrains
The perceived constrains to the knowledge management initiative of Kee-Moh Snacks
are:
 Significant threat from data breach
 Imposition of regulations while recordkeeping and handling personal information of an
individual

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Measures
The measures that might be undertaken by Kee-Moh Snacks are:
 Installation of better security software
 Adherence to the legal framework
9. Evaluation of knowledge management system
The knowledge management system will be helping the concerned business in actualizing
the product offerings as per the need of the customers. On the other hand, the knowledge sharing
elements of the management will help the business in upgrading the operations and processes as
per the changing market trends.

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References
Amine Chatti, M., 2012. Knowledge management: a personal knowledge network
perspective. Journal of knowledge management, 16(5), pp.829-844.
Chang, C.L.H. and Lin, T.C., 2015. The role of organizational culture in the knowledge
management process. Journal of Knowledge management, 19(3), pp.433-455.
Fidel, P., Schlesinger, W. and Cervera, A., 2015. Collaborating to innovate: Effects on customer
knowledge management and performance. Journal of business research, 68(7), pp.1426-1428.
Kim, T.H., Lee, J.N., Chun, J.U. and Benbasat, I., 2014. Understanding the effect of knowledge
management strategies on knowledge management performance: A contingency
perspective. Information & management, 51(4), pp.398-416.
Massaro, M., Dumay, J. and Garlatti, A., 2015. Public sector knowledge management: a
structured literature review. Journal of Knowledge Management, 19(3), pp.530-558.
Zaied, A.N.H., Hussein, G.S. and Hassan, M.M., 2012. The role of knowledge management in
enhancing organizational performance. International Journal of Information Engineering and
Electronic Business, 4(5), p.27.