A Comprehensive SWOT Analysis of Keen Fashion's Market Position

This report presents a SWOT analysis of Keen Fashion, evaluating both internal and external factors impacting the business. The internal analysis identifies strengths such as a wide range of clothing products, excellent financial performance, a diverse workforce, advanced technology, and effective research and development for customer needs. Weaknesses include difficult team coordination, misunderstandings, improper involvement, and departmental conflicts. Opportunities include developing new ideas, leveraging a diverse workforce for faster work, improved team development, and gaining new experiences. Threats encompass difficult team coordination due to a diverse workforce leading to conflicts, reduced production levels, and internal clashes lowering productivity. The external analysis highlights strengths like a strong brand image, low and reasonable prices, and diverse discount strategies. Weaknesses include a lack of focus on online advertising, strong competition from supermarkets, and offering older products. Opportunities involve offering personalized and trendy products, media recognition, and targeting the right age group. Threats consist of tough local competition, increased online purchasing, changing customer perceptions, and excessive promotion potentially creating negative impacts. The analysis suggests strategies for Keen Fashion to capitalize on its strengths, address weaknesses, exploit opportunities, and mitigate threats to improve its market position and overall business performance. Desklib offers similar solved assignments for students.

Strength
1. Company have wide range of clothes
products.
2. Excellent financial performance.
3. Have diverse working force
4. Uses new and advance technology.
5. Excellent research and development
department that helps to identify needs of
customers.
Weaknesses
1. Difficult to manage team
coordination.
2. Misunderstanding
3. Not proper involvement
4. conflicts
Opportunities
1. Can improve the communication skills in
team
2. develop new ideas.
3. Diverse workforce help in speed up work
4. Better development in a team
5. Helps to gain new experience.
1. As Keen fashion provide wide range of products
and also have diverse working force that helps to
generate new ideas for the betterment of company.
2. Using advance technology into working area will
help a business to speed up the work and if the
company have diverse workforce then it also leads
to affect the productivity level in positive way.
1. By clearing misunderstanding, the Keen fashion
can easily improve its coordination and also help
to increases the working efficiency of worker.
2. Having diverse workforce will help to overcome
the problem of not proper involvement and
through this the chances of conflicts also
decreases.
Threats
1. wide range of ideas may also lead to
disagreement.
2. As conflict increases in company, reduces
the production level.
3. Some members are do not work as a part of a
company
4. Internal clashes lower down the productivity.
1. As Keen fashion have diverse workforce, then the
job responsibilities should be delegate to every one
in order to make better productivity.
2. Through better research, the company keep
engaging their employees into the working area
and this will creates positive impact upon the
productivity.
1. As team coordination is quite difficult because of
diverse workforce then it leads to creates
conflicts which is a biggest threat.
2. Due to having diverse workforce, and their new
ideas also creates conflicts among the working
area. These directly affect the production level of
the firm.
INTERNAL SWOT

Strength
1) Brand image in market.
2) Offer low and reasonable products with top
quality.
3) Offer different discount strategy and follow
competitive pricing strategy
4) Good quality own new products.
5) Have good customer base.
Weaknesses
1. Not focus on online advertising.
2. More competitor from supermarket
3. Offer old products as well.
Opportunities
1. Can increases marketing using digital
marketing.
2. Offer personalised products.
3. Media recognition and rewards
4. New and fashion trendy products
5. Target right age group people by offering
innovative products.
1. By offering personalised products at low and
reasonable rate will help a business to sustain its
brand image in market.
2. By following the discount strategy, the company
can target new customers and by offering new
and trendy products, the company can also sustain
its brand image in market.
3. By providing best quality of products and using
social media as a promotional tool will help a
business to sustain its brand image.
1. As Keen fashion have wide range of products
and by using advance technology and online
marketing will helps to gain good market share.
2. By offering new and trendy fashion products,
the company also reduce the old stock of the
products
3. By targeting right people and then offer them
new and fresh products will help Keen fashions
to overcome weaknesses of old stock .
Threats
1. Tough competition from local.
2. More purchase from online.
3. Changes perception of the customers
regarding clothes.
4. Excessive promotion of the produces
creates negative impact.
1. Having a branded fashion products with better
quality and offer them at low prices will help to
gain high competitive advantages.
2. By using advance technology and reduce the
prices of products can help a business to gain high
competitive advantages.
3. As the firm has a good customer base but it faces
tough competition from its rivals then by offering
the products service online will help a business to
raise its image.
1. By introducing new online stores and start using
online marketing also helps to increases the
competition.
2. By introducing new online store and meet the
demand of their products will help a business to
attain goals in defined manner.
3. Using competitive pricing strategy will help a
business to gain high competitive advantages.
EXTERNAL SWOT

REFERENCE
Books and Journals
Ahmed, M., 2019. Developing and Managing the Marketing Program of RISE: A
Study on a Fashion Brand.
Peterson, J., 2016. Customisation and fashion Logistics Effects of Flat Knitted
Fashion Products Using Complete Garment Technology SAMAND'OR-A Case
Study. Journal of Textile Science & Engineering, 6(1), pp.1-8.