Keep Britain Tidy: Community Engagement, Social Media, and Factors

This report provides an analysis of Keep Britain Tidy, an independent charity in the UK, and its community engagement strategies aimed at eliminating waste and improving local environments. The report describes the project's goals, including litter reduction and waste management, and highlights the importance of stakeholder relationships in achieving these objectives. It examines the role of social media platforms in enhancing community participation and collaboration, as well as the internal and external factors that influence community development. The analysis covers the charity's successful campaigns, such as the reduction of single-use plastic bags, and emphasizes the need for strong stakeholder relationships and effective communication strategies to achieve the organization's goals. The report concludes that community engagement is crucial for addressing societal issues and that Keep Britain Tidy's initiatives serve as a model for other organizations focused on environmental sustainability.

Community
Engagement 1

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Describe project or programme...................................................................................................3
Relationship between the stakeholders and strategies are suitable for engagement...................4
Engagement with the help of Social media platforms................................................................4
Different social media platforms that supports programme........................................................5
Internal and external factors that influence community development........................................6
CONCLUSION ...............................................................................................................................7
REFERENCES:...............................................................................................................................9
Books and Journals:....................................................................................................................9
Online .........................................................................................................................................9

INTRODUCTION
Community engagement is defined as the process in which people are ready to work in a
collaborative manner. The purpose of community engagement is addressing issues that affect on
well being of people (Brunton and et.al., 2017). It is found that community engagement is the
powerful tool for bringing out the behavioural and environmental changes that helps to improve
the health of community. There are many community issues that face by society and that's why
different community are focusing on community engagement so that they will the find the
solution of those issues. In this context, Keep Britain Tidy is undertaken which is the
independent charity that have three important goals which are elimination of litter, ending waste
and improving places. They are focusing on cleaning beaches, streets, and parks. It is identified
that their practices are tending towards elimination of unnecessary waste and sustainability in the
environment. This report will be cover description of project, relationship between stakeholders,
engagement with the use of social media, and internal and external factors that affects on
community development.
MAIN BODY
TASK
Describe project or programme
Keep Britain Tidy is the independent charitable organisation that is currently focusing on
eliminating waste from the society so that they can establish clean and tidy society. They have an
aim to eliminate litter and waste in order to improve environment. They are believing that this
work can be done with the help of more and more participation of people. That's why for them
community engagement is very important (Adhikari, Pell and Cheah, 2020). They are doing their
work with people, businesses, public bodies and organisations. It is identified that environment is
the necessity of our survival. Due to their campaigns, it is found that they are giving a great
impact on people attitude and behaviour as they are now start to change. Now people are
reducing to spread waste in streets. They are putting garbage bins in every street, beaches and
other places so that people get to know where they put litter. In addition to this, Keep Britain
Tidy gives a great impact on society as in 2015 they was introduced a campaign where they put
charges on single use plastic. It is found after revealing the data by Government that approximate
NINE BILLION bags are reduced due to their campaign (Nine billion less bags thanks to our

campaign, 2021). This can be become possible only because of community engagement as it is
not possible for a single person. That was the 83 % reduction in use of plastic bags which was
the great achievement for charity organisation. This is necessary for our society that they should
understand the importance of environment which can be destroy because of single use of plastics
(Tehan and et.al., 2017). This is not only beneficial for charity organisation but also many
stakeholders. The benefits that enjoy by stakeholder are mentioned below:
 Society is the important stakeholders of Keep Britain Tidy and they enjoying many
benefits due to their initiative and their campaigns. With the help of their action, it is
found that there are many societies which reduce their wastage. It becomes very clean
societies.
 There are many organisations which engage with Keep Britain Tidy so that they will be
able to fulfil CSR and get sustainable growth.
Relationship between the stakeholders and strategies are suitable for engagement
This is necessary for Keep Britain Tidy to maintain the good relations with their
stakeholders. It is identified that relationship plays an important role as it is not possible for Keep
Britain Tidy to achieve their targets without the participation of stakeholders. Their main aim is
to remove all waste from the beaches, streets, and other places so that they can maintain hygiene
and clean environment (Brooks and Davoudi, 2017). But it is impossible for one or two people.
It is the work where every people need to collaboratively working with this charity organisation
as then only they can achieve their objectives. For that purpose, it becomes crucial for Keep
Britain Tidy that they should formulate the strategies which assist them towards maintaining
healthy and strong relationships with the stakeholders. In this situation, they can use digital
media for direct contacting with their stakeholders.
Engagement with the help of Social media platforms
Social media is becoming the most important tool for every kind of organisation whether
it is non profit organisation or profitable organisation. They can use this tool in order to connect
with the stakeholders. It is really helpful for charity organisation as they can easily increase the
engagement which is crucial for achievement of their goals and objectives (Lin and et.al., 2019).
Currently Keep Britain Tidy is suing all types of social media such as YouTube, Facebook,
Twitter, LinkedIn, Instagram, etc. This shows that how much Keep Britain Tidy is active on
social media. Their daily updates shows their work performance and growth. With the help of

their social media campaign, it is found that they are able to interact with their stakeholder and
can easily motivate towards their contribution or participation in order to achieve their goals.
After pandemic, it is identified that it become more important for society that they needs
to improve their places so that they can reduce the chances of viral. They are focusing on ending
waste as they analysed that millions of waste can be easily recycled and reusable (Nam and
Hwang, 2019). COVID-19 is the infectious disease which can be increase due to dirty
environment. In this situation, it is very important for Keep Britain Tidy that they should make
contacts with their stakeholders with the help of social media platforms. It is found that social
media platforms are the best tools which helps in interaction with their stakeholders. They are
motivating and inspiring other people that they should join their charity organisation for the
purpose of removing waste from the environment.
Different social media platforms that supports programme
It is very necessary for Keep Britain Tidy that they should different social media
platforms in order to attract more and more participants (Wallace, Buil and De Chernatony,
2017). It promotes communication, interaction, collaboration, and involvement. Some social
media platform that used by Keep Britain Tidy are as follows:
 Instagram
 Facebook
 LinkedIn
 YouTube
 Twitter
These all are currently use by Keep Britain Tidy in order to achieve their goals and
objectives. They are posting their campaigns which becomes very successful due to the
participation of stakeholders (Tonetti, 2019). In this process, there are many things which should
be considered by Keep Britain Tidy that are mentioned below:
 It is very important for Keep Britain Tidy that they should make sure about the
interpersonal skills so that their campaign project are able to give the right message to the
community members.
 In addition to this, it is very necessary for an organisation that they should make sure
about professional skills in their post and pictures.
Benefits of Social media platforms

There are many benefits of social media that enjoyed by Keep Britain Tidy which are
mentioned below:
Community participations
It is identified that with the help of social media platform Keep Britain Tidy is able to
increase the participation of community which assists in achievement of their desired goals and
objectives.
Collaboration
The key element of success and growth is collaboration which is very crucial for
organisation. It is identified that a charity organisation can achieve their targets with the help of
collaboration (Mang, Pfeiffer23 and Bezzina, 2021). It is necessary for people that they should
ready to work in a collaborative manner that means they are ready to work with each other. It
assists in resolving the problems.
Socio-cultural integration
With the help of social media platform, Keep Britain Tidy can easily integrate the socio
cultural which assists in achievement of goals and objectives. This is an important tool and
techniques which assist organisation to integrate their personal goals with society goals.
Multiculturalism
It is the best source of multiculturalism as many people are joining and meet with the
help of social media platform. It invites varieties of people which possess different skills and
knowledge. It leads to diversity in every sector.
With the discussion of benefits of social media platform, it is identified that organisation
can achieve their goals and objectives with the use of this tool. It invites people in order to give
their contribution.
Internal and external factors that influence community development
It is found by Keep Britain Tidy that there are many internal and external factors that
influence the development of community. The details are mentioned below:
Internal factors
Internal factors are including all the problem that are related with owner, government,
and other stakeholders. It is very necessary for Keep Britain Tidy that they should maintain good
relations with all stakeholders so that they will minimise the negative impact of internal factors.
This can be done with the help of their contribution.

External factors
External factors are the uncontrollable factors which are necessary for an organisation to
identify and analyse as it may be give negative and positive impact. This is crucial for Keep
Britain Tidy that they need to identify all the factors which can be done with the help of PESTEL
analysis model (Bin-Nashwan and Al-Daihani, 2020). It is the model that consists of 6 important
factors that are social, political, environmental, legal, economical and technological. By
analysing these factors, they can achieve their goals and objectives effectively. They are also
able to minims the negative impact. It is necessary for everyone that they should understand the
dynamic nature of environment and after analysing they can take an active action.
From the above discussion, it is analysed that Keep Britain Tidy needs to analyse the
internal as well as external environment which assist them in order to reduce the impact of
negative consequences.
CONCLUSION
It can be concluded from the above discussion that community engagement is the
necessity for our society as there are many community issues that are facing by society which
needs to be resolve. This can be done with the help of community engagement. It is the process
where people are ready for doing work in a collaborative manager so that they can achieve their
goals and objectiveness. These type of activities are performed by charity organisations. This
report undertake Keep Britain Tidy which is the independent charity organisation of UK. They
are focusing on eliminating wastage from the environment so that they can improve places. It is
found that there are many cities in which they get success. It is also analysed that their
campaigns get success as they reducing 83% of plastic bags which was the big achievement for
charity. In addition to this, it is analysed by an organisation that they should interact with their
stakeholders. This can be done with the help of social media platforms. It is the best tool for
organisations as it assists in direct contact with the stakeholders. This is necessary for Keep
Britain Tidy that they should maintain the relationships with their stakeholders so that they will
not face any problem of miscommunication. Relationships should be strong which assists them
towards achievement of goals and objective. This report will also analysed important social
media platforms that supports their charity organisation. In addition to this, it also covered
internal and external factors that influence the community development. Day by day the external
factors create problems for charity organisation which results in non achievement of goals and

objectives. That's why it is necessary for a charity organisation to find out the factors that may be
create complexities for organisation. By analysing them they can take an appropriate action in
order to reduce the negative impact on charity organisation.

REFERENCES:
Books and Journals:
Adhikari, B., Pell, C. and Cheah, P.Y., 2020. Community engagement and ethical global health
research. Global Bioethics, 31(1), pp.1-12.
Bin-Nashwan, S.A. and Al-Daihani, M., 2020. Fundraising campaigns via social media
platforms for mitigating the impacts of the COVID-19 epidemic. Journal of Islamic
Marketing.
Brooks, L. and Davoudi, S., 2017. Litter and social practices. JOURNAL OF LITTER AND
ENVIRONMENTAL QUALITY, p.16.
Brunton, G., and et.al., 2017. Narratives of community engagement: a systematic review-derived
conceptual framework for public health interventions. BMC Public Health, 17(1), pp.1-
15.
Lin, X., and et.al., 2019. Stakeholders’ influence strategies on social responsibility
implementation in construction projects. Journal of Cleaner Production, 235, pp.348-
358.
Mang, S., Pfeiffer23, A. and Bezzina, S., 2021, July. Digital Storytelling as an Opportunity for
Non-Profit Organizations: Implementing Storytelling on Social Media for Charity.
In ECSM 2021 8th European Conference on Social Media (p. 144). Academic
Conferences Inter.
Nam, S.J. and Hwang, H., 2019. What makes consumers respond to creating shared value
strategy? Considering consumers as stakeholders in sustainable development. Corporate
Social Responsibility and Environmental Management, 26(2), pp.388-395.
Tehan, R., and et.al., 2017. Beacons of litter: A social experiment to understand how the
presence of certain littered items influences rates of littering. Journal of Litter and
Environmental Quality, 1(1), pp.5-15.
Tonetti, A., 2019. Fundraising and online marketing: how social media have an impact on the
growth of a charity organization (Doctoral dissertation).
Wallace, E., Buil, I. and De Chernatony, L., 2017. When does “liking” a charity lead to donation
behaviour? Exploring conspicuous donation behaviour on social media
platforms. European Journal of Marketing.
Online
Nine billion less bags thanks to our campaign, 2021. [Online] Available through:
<https://www.keepbritaintidy.org/news/nine-billion-less-bags-thanks-our-campaign>