Keep it Green's Business Letter Package for CMNS 1290 Assignment 1

This assignment presents a business letter package created for CMNS 1290, focusing on a landscaping company, Keep it Green. The first document is a bad news letter addressed to a client, Sam Smith, informing him of issues such as rising costs due to exchange rates, employee shortages, and project scope revisions. The letter requests an extension and seeks to maintain the original environmentally friendly design. The second document is a memo to the manager, Julie Brown, proposing revised marketing strategies for Tourism Kamloops, emphasizing sustainability, online platforms, and social media engagement to better target environmentally conscious travelers and enhance the city's reputation. Both documents demonstrate professional writing skills and address specific business communication scenarios, as required by the assignment brief.

RUNNING HEAD: PROFESSIONAL WRITING
MANAGEMENT

PROFESSIONAL WRITING 1
Keep it Green Company
Toronto Main Street
Ontario
February 25, 2020
Sam Smith
Local developer
Wall Street
Ontario
Subject: Problem with service
Dear Mr. Sam
Hope you are well! We were highly delighted to receive an opportunity to serve you as our
client. Our goal is to develop you as our loyal customer by availing our landscaping service.
Through this letter, the organization aims to grab your attention on our key problem
considering the project.
I am writing to you considering a recent problem faced by our reputed company. The quality
service of our company has enabled us to on a contract to do the original landscaping for your
newly developed commercial building.
We have fixed our business project at a total cost of $980. Recently, our company is
experiencing multiple problems and it is restricting us to offer timely service to our beloved
clients. We purchase the plants from our lone supplier based in the United States.
Due to the sudden rise in the exchange rate, we are facing an issue to receive the plant at an
appropriate price. Our supplier has denied our proposal for providing the plants at the pre-
discussed cost. As you are one of our dearest clients, we have also tried to avail the plants
from the other suppliers but they are offering plants of minimized quality. Our company has
rejected its proposal as we cannot compromise with our service quality.
Our company employs a limited strength of skilled and talented employees. Additionally, our
company is also facing an issue concerning our human resources. One of our employees has
quit recently due to personal issues and the other one has recently broken her arm while
biking. Therefore, are running short of labor strength for project landscaping.
We have acknowledged that you are continuously revising the scope of the project and
altering the elements of the design. It is directly adding a lot of extra work and increasing the
project cost. Therefore, it is not possible to complete the extra or with limited labor and cost.

PROFESSIONAL WRITING 2
Thus, we are requesting you to provide us with an addition of one month to avail of all the
resources. Moreover, we are requesting you to permit us to follow our design as it is
environmentally friendly, not requiring chemicals for maintenance. The innovative design
will allow us to be a contender for a local development project and contributes to our
reputation in the market.
We are expecting a positive reply to initiate the project.
Sincerely,
Adam gilbert
(Project head)

PROFESSIONAL WRITING 3
MEMO
TO: Julie Brown (Manager)
FROM: Adam Smith
DATE: February 25, 2020
SUBJECT: Altering the marketing strategies
A business organization should frame its strategies by considering the external environment.
As an active member of Tourism Kamloops, it is my responsibility to share my knowledge
for the betterment of the organization. My key goal is to assist Kamloops to achieve greater
heights of success by suggesting appropriate marketing strategies.
In my internship period, I have come across the marketing strategies of Kamloops. Their
marketing strategies are heavily focused on travelers associated with sports and sporting
events. As per my perception, it is not well suited for the target market. The target group is
environmentally conscious, interested in local organic food and maintaining their health
status.
The audience perceived Kamloops as just a highway with hotels and conference centers.
Therefore, there is a high need to amend the strategies to maintain the interest of the target
audience. Kamloops should lay a high focus on sustainability and develop environmentally
friendly practices.
Kamloops should opt for online platforms for the promotion of their services. They should
rely on social media marketing as it is highly prevalent. It should develop the use of
Facebook because it is the top used social media network.
Additionally, it should seek suggestions from its audience via a digital network. It is an
economical approach and its benefits in gaining information about customer's expectations
and interests. Therefore, it will find ease in aligning with the audience's interest. It will aid in
gaining positive word of mouth and increasing its reputation in the market.
I assure the authority that the new marketing strategies will yield a positive result. Therefore,
I expect that you will consider my suggestion and opt for the same.
EMAIL ADDRESS: [e-mail]