Kellogg's Report: HRM Practices, Recruitment, and CSR Analysis

This report provides an in-depth analysis of Kellogg's human resource management (HRM) practices, recruitment strategies, and corporate social responsibility (CSR) initiatives. It begins by outlining Kellogg's mission, vision, and core values, highlighting their commitment to diversity and inclusion. The report then delves into their HRM ethics, emphasizing accountability and respect for employees. It explores specific HRM practices, such as employee engagement, feedback mechanisms, and continuous improvement. The analysis further examines Kellogg's talent recruitment strategies, detailing how they connect with potential employees. Finally, the report showcases employee-driven environmental initiatives, providing examples of projects undertaken in Mexico to restore native plant species and fundraising efforts. The report concludes with a comprehensive overview of Kellogg's approach to fostering a positive and sustainable work environment.

Kellogg’s
Kellogg’s have been in the FMCG Industry for more than 100 years now and its corporate
responsibility has been towards the foundation of Kellogg Company. It is considered a key
part of their heritage and culture.
 Mission Statement: To nourishing families so they can flourish and thrive.
 Vision Statement: To delight the world through foods and brands that matter.
 Values: Through integrity, accountability, passion, humility, simplicity and a focus
on success, we have created an inclusive and diverse culture. Where ideas can
blossom, people can thrive, and success can flourish.
Diversity and Inclusion: Kellogg seeks to maintain a work force that is diverse in terms of
gender, sexual orientation, age, culture, ethnicity, geography, experience, skills, and work
styles, reflecting the consumers we serve.
HRM Ethics:
 Demonstrate a commitment to integrity and ethics
 Show respect for and value all individuals for their diverse backgrounds, experiences,
styles, approaches and ideas
 Listen to others for understanding
 Assume positive intent
HRM Practices:
 Kellogg’s believes in taking personal accountability for an employee’s actions and
results
 The company focuses on finding solutions and achieving results
 It believes in active engagement in discussions and commiting to decisions once they
are made
 The company asks to involve others in decisions and plans that affect them
 Kellogg’s keeps promises and commitments made to others
 Personally, Kellogg’s commits to the success and well-being of teammates
 The company values openness and curiosity to learn from anyone, anywhere
 Kellogg’s seeks and provide honest feedback
 Kellogg’s teaches to be open to personal change and continuous improvement
 The company always emphasises on learning from mistakes and successes in equal
measure
 Kellogg’s teaches its employees to never underestimate any competition
Kellogg’s Talent Recruitment:
The Kellogg Career Management Centre connects recruiters and students so they can build
meaningful, one-to-one relationships.
A diverse mix of recruitment channels help recruiters reach Kellogg talent from any degree
program for any employment need, whether more traditional or just-in-time opportunities.
All recruiting partners have access to members of the Employer Relations Team at the CMC
that can help you build a custom recruiting strategy for your unique needs.

To recruit Kellogg’s top talent, the company offers guidelines outlining the policies and
procedures, as well as simple ways to submit employee’s company’s job descriptions, sign up
for interview dates and manage your interview schedule.
Employee-Driven Environmental Initiatives:
At Kellogg locations throughout the world, our employees are launching and taking part in
initiatives that help positively impact the environment.
 Example 1: In Querétaro, Mexico our employees undertook a complex project to
restore a native plant species – the Dessert Spoon. The project was coordinated by a
Corporate Social Responsibility Committee in our Mexican business.
 Example 2: In November 2007, Kellogg launched a Peña de Bernal promotion in
Wal-Mart stores. For every two boxes of Kellogg snack bars sold, Kellogg donated
funds for the restoration project.