Analysis of Leadership and Management Behaviours at Kellogg's

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INTRODUCTION TO MODERN
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Introduction to Modern Workplace
Table of Contents
Introduction................................................................................................................................3
Task............................................................................................................................................3
Background/outline of the project..............................................................................................3
Background of the organisation................................................................................................4
Goals and objectives..................................................................................................................5
Leadership and management behaviours...................................................................................6
Behaviour science......................................................................................................................9
Group and team behavior.........................................................................................................10
Motivation and Perceptions......................................................................................................13
Conclusion................................................................................................................................16
References................................................................................................................................18
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Introduction
The term culture has varied interpretations and draws a lot of importance to achieve high
levels of effectiveness in organisation. The organisational culture provides help in managing
culture influences and management of culture in organisational working. Culture helps in
solving determination of different groups of people who are working in the same organisation
and is perceived as sharing similar way of interacting and inanimate things in social context.
The culture involves two basic approaches which were on forming for maintenance of order
and continuance and transforming for bringing about changes and the breaking pattern which
already exists in the organisation. The management of organisational culture is necessary to
identify the attributes of existing or new culture targets which include values in a directions
and defining the culture. The management of organisational action can be integrated through
points which include socialization, recruitment, performance management, reward system,
leadership and modelling participation, structure and policy of the organisation, allocation of
resources and interpersonal communication for providing and effective teamwork support and
bring about changes of development in the communication of culture. The current study aims
to analyses the modern workplace working and culture trends prevalent. The study also aims
to establish the relationship between management and leadership and its influence on the
structure of the organisation and culture practices. The study will highlight the goals and
objectives Organisational culture and the reasons for the establishment along with their
importance. The study leadership and management behaviour along with group and team
behaviour in the organisation. Motivation and perception the team also be elaborated in the
study. Kellogg's is one of the famous and oldest brands dedicated in serving and creating
foods and brands that fuel the best for everyone. The company is committed to its ideas and
is dedicated to the people and their well-being. The vision of the company is to enrich and
delight the world with its food and brands that matter.
Task
Background/outline of the project
The project is aimed to cultivate the knowledge of the student and provide a clear
understanding of the nature of behaviour as practice in the organisation. The venturing of the
project started as a response to the understanding of organisation culture and in the impact of
organisational behaviour in the organisation. The project aims to analyse the group behaviour
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of employees and analyse there is practical experiences of working in a modern workplace
and aligning concepts and practices you understand the perception and motivation factors
wrong with group and team behaviour perception in Kellogg’s. The project aims to highlight
thorough understanding the leadership and management behaviour prevalent in Kellogg’s and
also understands the importance of goals and objective. As influenced by Mullins (2016),
project works to establish of coherent analysis of relationship existing between structure
culture people and the performances in Kellogg’s. identification of essential nature of
managerial word in both functional and processing working of Kellogg's is the primary
motive of undertaking this project along with communicating the role of leadership and its
variables prevalent in the company for determining the effective management and leadership.
The project is aim to evaluate the behavioural approach towards management in the Kellogg's
and also understand the factors that impacts the individual behaviour in the company (Grey,
2017).
Background of the organisation
Kellogg's is one of the world's leading companies engage in producing of breakfast cereals.
The product of the company is manufactured in 18 countries and sold in more than 180
countries and has been leaders in health and nutrition. It is a more than hundred year old
company founded by W K Kellogg's with a firm belief in nutrition and dedication towards
wellbeing (kelloggs.com, 2019). The company founder was motivated by the passion for
working for people providing them with quality and innovation which led to creation of first
ever breakfast cereals which ultimately shaped into an entire industry. the Kellogg's have
maintain The legacy that inspires the current working generation and the company initiates
the propaganda of working together for creating moments off the light for people around the
world. The company focuses on value based culture for creating a stronger future and
enriching communities and nurturing careers. The company has formed belief in putting the
people first in everything and motivate people to undertake innovations which foster process
of learning among them for creating a better tomorrow. The company provides competitive
system of rewarding and focuses on providing job satisfaction to people. The purpose of the
company is to provide nourishment to families for helping them flourishing and thriving.
The company follows the perspectives of being mindful and committed to its ideal set by the
founder of the company dedicated to the people and towards the well-being. It also promotes
environment which help in pushing beyond the boundaries of creating food and brands and
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also help in building a cooperative organisational culture which brings together and set the
company apart from its competitors and peers.
Goals and objectives
The organisational goals provides strategic objectives for establishing companies
management and outline the expected outcomes the cause of the organisation provides
essential Guide to the efforts of the employees and justify the companies acceptance and
activities. The goals of the organisation helps in defining the standard of performance
expected in the company and also provide the constraints for pursuance of required goals and
motivate them to function towards behaviour and incentives (Anderson, 2016).
The importance of organisational goal lies in the fact that goals help in understanding the
purpose of the company and also provide assistance and business growth for achieving the
financial objectives. The goals are essentially required for measuring the progress made by
the company and also determining the task that needs to be included for improving the
working of the organisation to meet the business goals. According to Knight (2019),
important characteristics of goals for meeting the specific criteria is that the Bose need to be
specific achievable measurable and must be based on timeline. The clear and realistic goals
helps organisation to have a clear path to achieve success and also realisation of vision.
Kellogg's provides a competitive environment for motivating the individuals and maintaining
of workplace environment illustrate the use of motivational techniques for developing the
business. Its main aim is to provide business and work as a great place to work.
The goals and objectives of Kellogg's communicate engagement of employees in work and
achieving the desired end of providing healthy nutrition to people. the goals and objectives
that out by the Kellogg's helps the employees in determination of the course of action and
equips them with proper tools and resources which is required for helping them to meet
overall organisational goals. The goal setting in Kellogg's is used for evaluating the
performance of the employees (kelloggs.com, 2019)
The company involves variety of functions and work roles which include engineering
operatives in the manufacturing sections increase Information Technology marketing and
human resource personnel. The company has been placed in list of top hundreds of the best
companies to work for in the Sunday Times. The culture and values instilled in the company
helps in supporting its role as a good employer. The encouragement is provided to everyone
throughout the business for creation of culture of people and ownership over the on projects
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was driving a chief continuous improvement and evening results. This is one of the foremost
goals of the company for influencing the behaviour of the individual in the workplace and
making a positive place for working. The employees are also and courage to speak positively
and focus on the strength. The company also promotes listening to others and also accept the
rights to their own views in regards to the workplace.
The organisational goals are divided into two main types-
Official goals define the aims of the company in its mission statement or public statement. It
helps in building the public image and reputation and is qualitative in nature.
The operative goals or actually switch has the business to take complete steps for achieving
purpose. The short term goals of organisation are achieved through operating policies and are
measured quantitatively. The companies must outline specific steps it intends to take
achieving its operative goal (Hallahan, 2015).
The political perspective of organisation and management
Kellogg's has focused on investing in people and working towards providing flexibility,
contingency and flux. The investment it has made on people and its commitment level has
helped getting the company on great place to work for which is supported by motivational
theories. There has been paradigm shift from translation, stability, predictability and order
and engage development of people and motivating them to produce better working
environment. The flexibility provided by Kellogg's in motivating the employee’s by cash
alternatives which provide opportunity to buy and sell on the holidays. The reward helps in
increasing productivity and profitability.
The goal of the Kellogg’s has been always to increase the customer satisfaction by providing
them healthy options in the food arena and focus on innovations that helps in meeting the
needs of consumers. The Cooperative goal of the company has been crafted with the strategy
for stable establishment it support integration of support channels provided to the consumer.
The company's goal is supported by a successful operative goal which helps the company to
effectively capture the business process in a unified central tool and provides the effective
multi-channel support to which consumers.
Leadership and management behaviours
Leadership functions in management are supported by theories which focus on discovering
constant relationship between the behaviour of leaders and performance of the group.
According to Northouse (2018) the theories of leadership lays emphasis on the importance of
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leadership abilities and plays an important role in the times of organisational changes and
translations. The leadership Theory is to emphasize the traits and behaviour of individuals
that adopted for boosting the leadership abilities. The early leadership theories point towards
the fact that leadership skills are rare inherited abilities and leader play a crucial role in the
success of every team (Meuser et al. 2016).
Trait theory
Leadership studies concentrated in determining the traits of leaders and the trade theory was
first systematic efforts to understand leadership. The trait theory is helpful in predicting the
effective leadership and identifies characters which can be compared to the potential leaders
in determining the results effectively. The Scholars have identified leadership characteristics
from different perspectives which also focus on the physiological attributes which includes a
parents demographic such as age, background and also includes decisiveness, judgement and
knowledge (Bird and Mendenhall, 2016).
Contingency theory
The contingency theory takes into consideration different variables included in the specific
settings for determination of style of leadership which is suited appropriately for the
particular situation. The core idea of the contingency theory is based upon the principle that
leadership styles are not applicable to all situations. The best form of leadership involves
finding a perfect balance between the group behaviour needs of the employees and
consumers and context. The leader possesses the right quality and is able to evaluate the
requirements of the other employees. The contingency theory is of the opinion that
leadership involves combination of key variables (Raelin, 2017).
Situational theory
The situational theory is on the lines of contingency theory and proposes that leadership style
supersedes the other factors. The theory is of the opinion that the situation is a main
determinant of leadership style and leadership corresponds to assessment of variables
undertaken. According to Leberman, (2018) the situation theory the leader exercises
leadership of a particular form which is based on is maturity level or that of his team.
Behavioural theory
The behavioural theory focuses on the specific actions and behaviours undertaken by leaders
rather than examining the traits of characteristics of the person. According to Dugan (2017),
the theory the effective leadership skills can be learnt and individual needs three primary
skills to lead the followers - the technical skills the human skills and conceptual skills. The
technical skill involves knowledge of leaders which is based on the process of techniques
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well the human skills means the ability to interact with individuals and conceptual skill
enables the leader for or coming up with ideas which is essential for running the organisation
smoothly.
Management theories which are also known as transactional theories focus on the role of
supervision and performance in an organisation. The theory is based on the system of
leadership which includes rewards and punishments. This theory is often used in businesses
and it in short successful employees and also provides them timely (Ghasabeh et al. 2015).
Application of leadership theories at Kellogg's
 maximizing strength
The trade theory put forward the effectively of leadership which is dependent on the traits
possessed by the person. In clocks a strong will is essentially required for resilience and
taking the leadership role in the difficult times. The strong will of the leader helps in finding
the inner strength and overcome the challenges in the problematic situations. The decisive
nature of the leader helps to navigate the situation calmly when others are perplexed and take
actions for uniting everyone (Maurer et al.2017).
 inclusive leadership
The leadership according to the complex situation theory focuses on people. In Kellogg's the
top management and leaders are responsible for acknowledging people as the greatest asset in
the workforce and follows the strategy of inclusive leader. The leader is always involved
constantly with other people and is open to receive feedback from other order delegation of
more responsibilities two other people.
The Management Theory as followed in the Kellogg's company focuses on helping the
employee to achieve their personal goals and rewarding them competitively. The employees
are also credit cash alternatives which can be used for their purchase. The childcare vouchers
and discounted schemes of life insurance are also few of the other points that help in fulfilling
the psychological needs and also helping to recreate inclusive leadership in the organisation.
The management theory helps Kellogg's in value in the safety of all employees and also
bringing them is feeling of belongingness. The participation of employees helps in building
up inclusivity in the organisation and also provides employees and opportunity for taking up
challenges and stimulating the responsibilities. As influenced by Shao et al. (2017),
Association of feeling of belonging is provided by informal opportunities for employees and
receive and request information’s of the business which includes the sale date and the
company products.
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The relationship theories which are also known as transformational theories bring about
connectedness of leaders and followers. The leaders motivate and inspire the people for
helping the group members and also produce higher good of the task ok by focusing on the
performance of the group members. The leaders focus on ethical and moral standards which
are followed in conducting the organisational operations (Raelin, 2017)
The relationship theory of leadership applicable in Kellogg's for motivating the employees to
undertake motivation strategies which are productive and profitable for the company. the
leaders help in providing sense of belongingness and includes positive approach towards
working and provides the best and people while respecting and recognising that workplace
diversity. The leadership policies are drafted for recognition of the achievements of the stuff
through rewarding the adequately.
Behaviour science
The behaviour science is of immense importance in the process of business management and
it basically involves studying the behaviour of individuals. The behavioural science studies
the aspects of human specially dealing with human culture and development. According to
Delen et al.(2018), behavioural science establish for appraising the factors which helps the
managers to motivate their employees and themselves for achieving desired results. The
behaviour science helps in addressing the human dimensions in work area. Some of the
concepts involved in behavioural science involves-
 Motivation factors that help in achieving the desired result it or making someone
willing to work hard in order to achieve the desired results. This act involves
incentives for or other rewards for or motivating the employees to do a particular task.
In Kellogg’s the employees are provided with competitive salary and are given
incentives like childcare vouchers alternatives to cash, company cars for or discounted
schemes of life insurance. This is a motivating factors for employees and be loyal to
the company (Mullins, 2016).
 Attitude is highly significant in attainment of organisational goal. Positive attitude
helps in enhancing the organisation working for both managers and employees. The
positive attitude helps in providing positive results of the organisation and the need
for altering the attitude is only required only if the desired results and not obtained by
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the organisation. The performance of the employees is highly dependent on the
attitude of the manager.
 Perception is a psychological process which helps in interpreting sensory stimulation.
Perception is highly required for Ore forming opinions and understanding the reality
in the light of things that have been perceived. the need for development of
perceptual abilities establishing a positive thinking helps in attainment of the
organisational goal (Grey, 2017).
Group and team behavior
Group is defined as two or more people who interact with each other to accomplish a goal,
team is associated with group which is intensively with each other to achieve a specific
common goals. As stated by Fiquet et al. (2015), in a project manager plays a primary role in
project as well as responsible for gathering proper results which helps in conducting stuffiest
resources that helps in managing relationships with contributors and stakeholders. The project
managers focus on managing team as they plays crucial role in gaining maximum results. The
primary role of project manager plays crucial role for completion of projects. The manager’s
helps to ensure that project proceeds within the specified time frame and established budget
while achieving its objectives.
Project manager duties
 Manage deliverables according to plan
 Recruit project staff
 Leading as well as managing project team
 Determining methodology used on project
 Assign tasks to project team members
 Upper management helps in providing regular updates
Project team members
Project team members are individuals which actively work that are considered for more
project phases (Zogning, 2017). Team member role can deal with managing duties including
project manager they are as follows:
 Contribution to overall project
 Completion individual deliverables
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 Providing expertise
 Working with users to establish as well as meet business
 Documentation of process
Project sponsor
Project sponsor is in driver and in house champion of project. The project outcomes are
dealing project sponsorships that are required for the causes of particular project. Project
manager needs to analyses his team for dealing with upcoming issues. Project sponsors work
closely with project manager (Bouquin and Chai, 2017). It addition, help resolving conflicts
as well as sign off approvals that are needed to advance with each phases.
Project sponsor duties
 Business decisions for project
 Approve project budget
 Ensuring availability of resources
 Communicating the project’s goal through the organizations
Executive sponsor
The executive sponsor is ideal with high ranking members of management. Visible champion
of project is with team management as well as decision maker (Bacache, 2016). The final
approval with all phases has been done as it helps in conducting such records. The duties of
project sponsors are as follows:
 Carrying ultimate responsibility for projects
 Approval of all changes on project scope
 Providing additional funds for managing scope changes
 Approve project deliverables
Business Analyst
Project team that can ensure for managing project’s objectives solve existing problems as
well as enhancing performance, the value added to organization has been carried in managing
requirements in better ways.
 Assisting is defining project
 Gathering requirements from business units
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 Documents technical and business requirements
 Verifying project deliverable meeting requirements in managing their necessities in
better ways.
Team tool kit
Successful project management practices tool kit can also support successful project team
dynamic. Expected behavior has developed in dealing with records that are needed in dealing
with focusing in management system. Expected behavior has been required universal project
team they are as follows:
 Treat others equally with dignity and respect
 Supporting as well as promoting intra and inter departmental teamwork’s
 Understanding and consider that are needed and impacts of works others
 Demonstration ability to problems solves and making timely decisions has been
carried in better ways.
 Challenges from management can be raised in dealing with proper evaluation in an
advanced ways
 Healthy differences of opinions that arise and enable the respectful debate that are
needed for managed high performing teams
The team management is an organized ways of comprehensive with circumstances,
procedures as help as behavior. The particular team management can be done that helps in
conducting by managing their effectiveness by dealing with proper management functioning
in an advanced ways. Tuckman’s model of group behavior was forming in dealing it
upcoming issues that are required in storming, performing as well as norming. The stages of
forming takes place when team group’s members for needed in dealing o meet with one
another member (Miatto et al. 2018). According to Tuckman, very little work on project at
dealing with gets completed during these stages. The double edged definition storming as it
helps in brainstorming of different individual ideas takes place with disagreements as well as
arguments that is ideas for making it happen. It is also required that better management
system helps in conducing such records which are considered in dealing with upcoming
factors that can be gathered in managing team.
Forming
 Group members needs to know each other
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