Introducing Modern Workplace: A Case Study of Kellogg's Strategies

This report provides an overview of Kellogg's approach to the modern workplace. It begins with an introduction to the company, including its history, mission, vision, and financial performance. The report then delves into Kellogg's strategies, such as its marketing mix and Ansoff matrix, highlighting how these strategies contribute to achieving the company's goals. It also examines the organizational structure of Kellogg's, including its chain of command and span of control, as well as product and geographical classifications. Furthermore, the report analyzes the company's culture using Hofstede's cultural dimensions theory and explores different leadership styles, including transactional and transformational leadership. The report concludes by emphasizing the importance of understanding a company's background, strategies, and leadership for success in the modern workplace.

Introducing the Modern
Workplace

Table of Content
• Introduction
• Strategy of Kellog's
• Structure
• Culture
• Leadership
• Conclusion
• References

Introduction
In an organisation, modern workplace used where a company
launched their new products or services. This assignment is based on
Kellogg's which is a public limited company and belongs to food
processing industry. This company was founded by Will Keith
Kellogg in year 1906. Its headquarter is located in Battle Creek,
Michigan, US. Respective company deals with the products such as
cereals, cookies, crackers, frozen waffles and many more.

Cont...
History of Kellogg
This organisation adopted Kellogg's name in year 1922 when they
started making cereals others than cornflakes. Respective
organisation also acquired many companies such as Fean
International who produce soup, sauces and many more in 1970.

Cont...
Mission
The mission of the company is to be a global company determined
to build a long term growth in sales as well as profit in order to
enhance its worldwide leadership status by providing nutritious
food goods of premium value.
Vision
Organisation vision is to improve as well as delight the global
through foods and brands that matter (Kellogg Mission, Vision &
Values, 2019).

Cont...
Financial Performance
Income Statement for 2017-2018:
Income Statement
All numbers in thousands
Revenue 12/29/20
18
12/30/20
17
Total Revenue 1354700
0
1285400
0
Cost of Revenue 8722000 8040000
Gross Profit 4825000 4814000
Operating Expenses
Research Development - -
Selling General and Administrative 2936000 3017000
Non Recurring - -
Others - -

Cont...
Balance Sheet for 2017-2018:
Balance Sheet
All numbers in thousands
Period Ending 12/29/2018 12/30/2017
Current Assets
Cash And Cash Equivalents 321000 281000
Short Term Investments - -
Net Receivables 1375000 1410000
Inventory 1330000 1217000
Other Current Assets 131000 128000
Total Current Assets 3157000 3036000
Long Term Investments 430000 429000
Property, plant and equipment 3731000 3716000
Goodwill 6050000 5504000
Intangible Assets 3361000 2639000
Accumulated Amortization - -

Strategy of Kellog's
There are various strategies that is adopted by Kellogg company in
order to attain their desired goals and objectives in effective
manner. These strategic planning of firm are determine below as:
• Marketing Mix
• Ansoff matrix

Cont...
Marketing Mix: Kellogg belongs to an American public limited
organisation that deals in manufacturing of food production. At
present Kellogg is one of the second largest company of the world
in terms of snacks food.
• Product
• Price
• Place
• Promotion

Cont...
Ansoff Matrix
By using the ansoff matrix model, respective company will be
effective determine its strategies through which they will able to
achieve their goals and objectives in better and productive manner.
• Market Penetration
• Market Development
• Product Development
• Diversification

Structure of Kellogg
Chain of command
Kellogg company has a corporate structure of decision making
authority. It is the centralised structure in which employees have to
obey the instruction given by their superiors. The decision made by
the superior along with their subordinates have to be match with
the strategy, mission and vision that is framed by top management
of respective company.

Cont..
Span of control
It is define as number of employees which are in direct control of
manager in an organisational structure. With the organisation
structure, its span of control is determined such as flat
organisational structure has wide span of control whereas tall
organisational structure has narrow span of control.