Kenanga Investor Berhad: Recommendations and Solutions Report

This report analyzes Kenanga Investor Berhad, a financial company offering banking investments, management services, and stockbroking. The report recommends that Kenanga Investor Berhad increase its customer base by updating its policies and services on social media, offering low-interest loans, and publishing successful case studies on its website. It emphasizes the importance of strong customer relationships, leveraging social media for marketing, and tailoring messages to specific demographics. Furthermore, the report highlights the need for robust security measures to protect customer data from online threats. The report also references key academic sources and online resources to support its findings, providing a comprehensive overview of strategies for financial growth and customer acquisition for Kenanga Investor Berhad.

Recommendations and
Solution proposal

Table of Contents
1.1 Recommendations and Solution proposal for Kenanga Investor Berhad.........................1
REFERENCES................................................................................................................................3

1.1 Recommendations and Solution proposal for Kenanga Investor Berhad
Kenanga Investor Berhad is financial company which works on banking investments,
management services and stockbroking. The company can increase its customers by regularly
updating its policies and services on social media websites. In order to attract more customers,
the organisation has to come up with different offers like low interest rates on loans, better gold
loan policies and much more (Gitman, Juchau and Flanagan, 2015). Additionally, Kenanga
Investor Berhad can publish their articles and progress results on their official website which
elaborate their successful history to their customers. This will encourage them to become
member of this firm.
The financial company can increase its customer base by making effective relationships
with them. It will raise the trust and confidence of the clients towards the firm. Further, social
media plays an important role in attracting more customers as in today's era, people are using
online services and are making more use of digital platforms. KIB has to follow more social
strategies by which they can provide their new plans and policies to their customers (Avgouleas,
Goodhart and Schoenmaker, 2013). Further, they can convince more people to invest in their
policies by tailoring messages specially women and old people which have little time to learn
stock market, and bank policies.
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Illustration 1: Logo

Social media helps in raising awareness among people rapidly. It also helps in saving
time and money of both the customers and the firm. Further, the firm has to make strong security
policies of their data as internet and online services are more vulnerable to be stolen and hacked.
Hackers make wrong use of their policies and cheat their customers by giving them wrong
information or stealing customers passwords and pin numbers (Henderson and et.al., 2015). So,
financial company has to be aware of the social media risks and challenges.
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Illustration 2: Share price of Kenanga
(Source:Kenanga share price movement, 2017)

REFERENCES
Books and Journals
Avgouleas, E., Goodhart, C. and Schoenmaker, D., 2013. Bank Resolution Plans as a catalyst for
global financial reform. Journal of Financial Stability. 9(2). pp.210-218.
Gitman, L. J., Juchau, R. and Flanagan, J., 2015. Principles of managerial finance. Pearson
Higher Education AU.
Henderson, S. and et.al., 2015. Issues in financial accounting. Pearson Higher Education AU.
Online
Kenanga share price movement, 2017. [Online]. Available through:
<http://www.malaysiastock.biz/Corporate-Infomation.aspx?securityCode=6483>. [Accessed on
2nd August 2017].
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