Kenco Coffee: PESTLE and SWOT Analysis Report on Business Strategies

This report presents a comprehensive analysis of Kenco Coffee, utilizing both PESTLE and SWOT frameworks to evaluate its business environment and strategic positioning. The PESTLE analysis examines external factors, including political stability, economic conditions, social influences, technological advancements, legal regulations, and environmental concerns. The SWOT analysis delves into the company's internal strengths and weaknesses, as well as external opportunities and threats, such as consumer demand, competition, technological awareness, and regulatory compliance. The report highlights the importance of these factors in shaping Kenco Coffee's strategies, particularly emphasizing the company's response to market trends, consumer preferences, and regulatory frameworks. The conclusion synthesizes the key findings, underscoring the need for strategic adaptation to maintain a competitive advantage in the dynamic coffee market. The report also provides relevant references to support the analysis.

The business is a process which can be termed as dynamic that may
involve number of stakeholders and each exhibit their activities and
strategies. As the business may get affected by factors either internal
factor or external factors (Sousa and Rocha, 2019). This report is
going to observe significant factors on Kenko Coffee in UK with help
of SWOT and PESTLE models.
Swot analysis of KENKO COFFEE:
Strengths: High demand of caffeine by consumers and the base of
customers.
Weaknesses: Competitors of firm and introduction of new products.
Opportunities: Price the differentiation and the international can
determined as opportunity of a firm
Threats: Threats may conclude as local cafes and bigger established
firms such as Starbucks, Cafe Coffee Day etc.
The structure of organisation is constructed in such a way which is
governed by ample of rules and regulations. The Kenco understands
these factors and in order to overcome from these factors they
adopted policy for sustainability in the current market.
Environmental Factors: Kenco company providing below the
maintenance of biology is well-being and maintain good place
towards the waste and pollution by applying some recycling
measures.
CONCLUSION
The report has described the external and internal associated factors
which may affect the business of Kenco Coffee. The evaluation of
these factors may provide better understanding and may helpful to
consider better strategies to overcome.
REFERENCES
Sousa and Rocha, Á., 2019. Educational leadership for the 21st
century. International online Journal of educational
leadership, 1(1), pp.1-4.
Baltaci, A. and Balcı, A., 2017. Complexity leadership: A theorical
perspective. International Journal of Educational Leadership and
Management, 5(1), pp.30-58.
Kreutzer and et.al 2017. Digital business leadership. Digital
Transformation–Geschäftsmodell-Innovation–agile Organisation–
Change-Management.
Northouse, P.G and et.al, 2018. Leadership: Theory and practice.
Sage publications.
Sousa and Rocha, Á., 2019. Leadership styles and skills developed
through game-based learning. Journal of Business Research, 94,
pp.360-366.
PESTLE Analysis: Pestle analysis is used to identify the
external factors of the company that create impact on the
company during their development and growth phase. Pestle
analysis include six factors and that is political, economic,
social, technological, legal and environmental:
Political factors: This factor include the political influence or
concerns of politics. This factor also helps the company to
analysis political stability like in the UK the government is
stable to this create good impact on the company.
Social factors: The social factor include some social
surrounding of the consumers like their culture, ethics, religion.
The company has affirmative impact because of satisfaction of
the consumers because they provide service according to their
wants.
Technological factors: The consciousness of Technology is
much important for acquiring some advance techniques in the
company. As the company is not much aware about the
technologies so create bad impact on the company.
Legal factors: This factor create positive impact on the
company because as the company follow all the norms and act
as per the policies like consumer’s rights, employee’s safety
and many more (Baltaci and Balcı, 2017).
Economic factors: In this the economic condition of the
country plays an important role. As in UK the economic
condition is quite good so this factor create good impact
because is of their high disposable income of their consumers.
Business practice
INTRODUCTION