Kent County Council: Business Environment and Stakeholders Report

This business report analyzes the business environment of Kent County Council, focusing on waste management. It explores the nature of the business environment at micro and macro levels, illustrating the impact of environmental forces on the organization. The report assesses the significance of these forces at the organizational, market, and industry levels, while also examining the requirements of various stakeholders. It measures and appraises the effectiveness of organizational responses to policy actions taken by key stakeholders. The report provides insights into the dynamic business environment, emphasizing the importance of adapting to changes, managing waste effectively, and engaging stakeholders for organizational development and enhancement.

Business report

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Demonstrate an understanding of nature of environment that organisation operate in.............3
Illustrate and explain impact of environmental forces on organisations at a micro and macro
level.............................................................................................................................................4
Assess the significance of impact of environmental forces at an organisation, market, sector or
industry level...............................................................................................................................5
Demonstrate an understanding of requirements of a variety of stakeholders to a chosen
organisation.................................................................................................................................6
Measure and appraise effectiveness of the responses of organisations to policy actions taken
by key stakeholders.....................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................9

INTRODUCTION
Business environment is sum or collection of various kinds of internal and external
factors that includes the employees, customers and their potential needs and wants, supply and
demand side of products and services. These all factors directly affects the functions of an
organisation and their regarding environment with situations. This report is based on the Kent
county council that are one of popular council of county of Kent in England. That function for
the waste management by rubbish and recycling of products and services in proper manner. This
report is based on the acquire understanding of the nature of environment at micro and macro
level and with their impact on the various stakeholders to gain important insights. With
effectiveness of responses of organisational policy actions taken by stakeholders.

MAIN BODY
Demonstrate an understanding of nature of environment that organisation operate in.
Businesses operates in dynamic business environment that directly and indirectly impact
on their business activities in which they are operating. There are two kinds of environment for
an organisation that are internal and external business environment both are very much important
for a firm and each of these creates a unique set of opportunities and challenges to the respective
organisation (Babu, 2012.). In context of Kent county council they to save environment focus on
the recycling and rubbish management government of UK seemed to be faster in majorly
renewable energy sector that almost 50% of the world market based on the renewable energy and
that sector gives employment to almost 3,00,000 people. They have to majorly observe or
evaluate the major factors that directly impacts on their business environment that are
requirement of environment and political business environment with social interest to take proper
decisions (Bansal and Hoffman, 2012 ). In that regards the business owners and managers have
great control over internal environment in which consist of the decision making of an
organisation to remain always competitive in marketplace. In nature of business environment
consist of external and internal that directly and indirectly affect on business activities of Kent
county council that operates in market of UK that are dynamic business environment and rapidly
changing as per them have to build various kinds of strategies and tactics that helps in major
decision making. In order to business environment is uncertain in nature as it is very much
difficult to predict the future trends of business environment with accuracy to remain always
competitive in marketplace. In recycling and rubbish management they collect necessary
information regarding the potential factors that affect on their business decision making and
related factors influential factors on their decision making to remain always relevant in
marketplace (Belás And et.al ., 2015.). By planning and managing the waste hierarchy with
setting priorities to waste management in terms of better for the environment to get sustainability
in environment. So it is very much necessary to plan and accord with the environmental changes
that not helps to gain sustainability but also build consumer loyalty.

Illustrate and explain impact of environmental forces on organisations at a micro and macro
level.
Environmental forces or factors as an identifiable elements that are
cultural, ,demographical, physical and technological factor that impacts on the growth,
operations and sustainability of an organisation in giving their best that impact on both micro and
macro level of business activities. In internal business environment consist of plans and policies,
value proposition, human resource, financial and marketing resources, brand identity and labour
management that are very much important for an organisation to deliver right kind of value to the
ultimate consumer base. These factors are directly impact on organisational works and activities
at macro level because the organisational foundation based on these activities to get optimum
benefits in positive manner. Plans and policies directly affects on the organisational works and
proceedings in both positive and negative manner. As plans and policies changes organisation
have to immediately bring modifications in their internal working environment. In context of
Kent county council to manage waste they plan and coordinate each and every aspect in proper
manner and divide works and activities that affect them at micro and macro level so that they can
control them in proper manner (Cohen and Kietzmann, 2014.). On other hand the activities that
affect on organisational works and activities at micro level that are suppliers, customers,
competitors and the general public and marketing intermediaries that are controllable in nature.
Such as in context of Kent county council technological factors impact at both micro and macro
level. In micro level it impacts on the organisational works and proceedings that by giving
training and development obstacles should be removed. On other hand it impact at macro level
that organisation become more competitive and easily enlarge their business at internationally.
So it can be said that each and every factor of business environment affect organisational works
and proceedings at both micro and macro level and by building various kinds of strategies and
tactics Kant county council can control effect of various activities associated with waste
management.
Assess the significance of impact of environmental forces at an organisation, market, sector or
industry level.
Environmental forces directly impact on organisational works and activities because they
have to work on environmental framework and continuous interaction is very much important in
organisation and environment (Hair Jr and et.al ., 2015). The first and foremost that Kent county

council for managing waste that are one of burning issue in today's world have to pursue the
input and output system that are human, capital ad technical from business environment.
Environmental forces affect on their day to day decision making to remain always relevant in
marketplace. According to the trends of market organisation have to mould their working
environment. The reason behind that environmental force is one of powerful force to change
respective works and activities accordingly. It is very much important for an business to adopt
environmental changes because if an organisation not able to adopt dynamic environment then
they never stable for long time in marketplace. Due to rising awareness and needs to manage the
waste in positive manner so market and their leaders have to build strategies to manage waste
that helps to save cost of an organisation. In that regards the market become more competitive
and new ideas should be bring time to time to remain stable in marketplace for long time. In
context of Kent county council as changes occurs in market they adopt it by evaluating each and
every aspect so that proper planning and development should be incurred. Further environmental
factors directly impacts on the industry level that they have to apply fair level of compensation to
kept employees always motivated in giving their best for organisational development and
enhancement (Laudon and Traver, 2016.). Due to environmental factors industry have to adopt
various kinds of safety measures at workplace that not only proved beneficial for employees but
also for organisation that they build level of loyalty in minds of them. In context of Kent county
council they work for waste management that are very much important for environment
protection that is very much important for stakeholders.
Demonstrate an understanding of requirements of a variety of stakeholders to a chosen
organisation.
Stakeholder requirement refers to the requirements that are collected from business units,
various kinds of operations and customers, users and subject matter also. There are variety of
stakeholders that are customers, suppliers and shareholders to get optimum benefits by sharing
roles and responsibilities in positive manner. In context of Kant County council their consumers
are very much important to avail their services in positive manner with out the proper
management they can not survive in market for long time. So consumers and their potential
clients are the major reason behind their existence (Lenssen And et.al ., 2013.). With other
stakeholders are employees that share their vision and mission and contributes their potential
skills and capabilities in managing the waste that is the core activity of the Kant county council

so with the help of stakeholders organisation can be able to share their common goals and
objectives in positive manner. The another major stakeholders are investors that invest money
and resources in the business to get optimum level of benefits by contributing in future projects
of a business so that dependency should be eliminated in positive manner and effective results
should be achieved. With organisation have to pay attention on major requirements of their
stakeholders so that they remain always motivated and enthusiastic in giving their best for
organisational development and enhancement. In context of Kant county council they establish
various kinds of schemes and programs to engage their potential stakeholders to remain always
competitive in marketplace (Menychta And et.al ., 2014.). The major requirement of
stakeholders that without stakeholders organisation can not be survive for long time and for that
participation and their engagement is very much important for them. In order to various kinds of
stakeholders helps in gaining competitive advantage that are rare attribute for an organisation to
deliver right kind of value to the ultimate consumer base. In context of Kant county council they
have engage them to contribute a lot in organisational development and enhancement to remain
always competitive in marketplace.
Measure and appraise effectiveness of the responses of organisations to policy actions taken by
key stakeholders.
Decisions and responses are very much important and organisation takes various kinds of
measures to respond in particular decisions to coordinate and manage various works and
activities in positive manner (Saleem, 2015.). In context of Kant county council while
stakeholders take action to get always 7% growth rate to remain always competitive in
marketplace. In that case respective organisation they collaborate with the stakeholders by giving
proper guidance with roles and responsibilities to accord with the decisions that are taken by the
major stakeholders. The main objectives of Kant county council is to manage waste in maximum
way that directly contributes in their profit maximisation so that also works in beneficial of
organisation as well as stakeholders by contributing a lot in their development to remain always
competitive in marketplace. So it is necessary to measure the effect of the decision that taken by
organisation to comply with changes that come into organisational goals and objectives by
making various kinds of strategies (Shenkar, Luo and Chi, 2014.). In order to they have to
distribute roles and responsibilities in which each and every one can share equal rights and
responsibilities to gain optimum level of advantages. So by giving proper knowledge and

information an organisation can build proper plans and policies to remain always competitive in
marketplace. So it is very much important to measure and appraise the performance and give
remarks to raise their level of motivation so that they engage with the organisation and take
decisions in favour of the organisation by taking various ways to manage the wastage that harms
the environment. So it can be said that organisation have to majorly pay attention on their needs
and wants.
CONCLUSION
From the above report it has been concluded that organisation have to majorly focus on
environment and their various factors that directly and indirectly impact on their business
activities. Organisation have to engage their key stakeholders and their interest areas so that they
can put their best efforts in organisational and individual development to remain always
competitive in marketplace. With organisation have to measure and appraise the decisions taken
by stakeholders by enlarge business opportunities at maximum level.

REFERENCES
Books and journals:
Babu, K.V.S.N., 2012. Business intelligence: Concepts, components, techniques and
benefits. Components, Techniques and Benefits (September 22, 2012).
Bansal, P. and Hoffman, A.J. eds., 2012. The Oxford handbook of business and the natural
environment. Oxford University Press.
Belás, J. And et.al ., 2015. The business environment of small and medium-sized enterprises in
selected regions of the Czech Republic and Slovakia. E+ M Ekonomie a Management.
Cohen, B. and Kietzmann, J., 2014. Ride on! Mobility business models for the sharing
economy. Organization & Environment. 27(3). pp.279-296.
Hair Jr and et.al ., 2015. Essentials of business research methods. Routledge.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Lenssen, G. And et.al ., 2013. A value mapping tool for sustainable business
modelling. Corporate Governance.
Menychtas, A. And et.al ., 2014. 4CaaSt marketplace: An advanced business environment for
trading cloud services. Future Generation Computer Systems, 41, pp.104-120.
Saleem, S., 2015. BUSINESS ENVIRONMENT, 3/e. Pearson Education India.
Shenkar, O., Luo, Y. and Chi, T., 2014. International business. Routledge.