Comprehensive Business Environment Report for Kent County Council

This business report analyzes the business environment of Kent County Council, a local government authority in England. It explores the interplay of internal and external factors influencing the council's operations, including micro and macro environmental forces. The report examines the impact of these forces on the organization, market, and industry levels, with a focus on social care and health services. It identifies key stakeholders, such as service users, the general public, physicians, insurance companies, pharmaceutical companies, and the government, and assesses their requirements. Furthermore, the report evaluates the effectiveness of various policy actions taken by stakeholders, such as health system strengthening, public health enforcement, health promotion, and public health policies. The report concludes by emphasizing the importance of understanding both internal and external business factors for effective decision-making within the Kent County Council.

BUSINESS
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
2 Demonstrate an understanding of environment that organisation operates in.........................1
3 Explain the impact of environmental forces at an organisation at a micro and macro level.. .2
4 Assess the significance of impact of environmental forces at an organisation, market, sector
or industry level...........................................................................................................................3
5 Demonstrate an understanding of requirement of a variety of stakeholders to a chosen
organisation ................................................................................................................................4
6 Measure the effectiveness of responses with respect to policy actions taken by key
stakeholders of organisation. ......................................................................................................5
CONCLUSION ..............................................................................................................................6
REFERNCES...................................................................................................................................1

INTRODUCTION
Business Environment is the combination of internal and external factors which
influences the company's overall productively. However, the external factors within an
organisation are beyond the control of business and they affect the functioning. It primarily
includes competitors, customers, government and several other factors. Whereas the internal
factors are significantly controlled by businesses so that desired business objective is achieved
effectively. Furthermore, business environment is dynamic in structure which keeps on changing.
This report is based on Kent County Council which is a country council that governs in England.
It has 84 elected councillors in which chief executive and chief officers who are responsible for
day-to-day functioning (Allen and Truman, 2016). The council is responsible for public services
that are education, transport, social services, public safety and several others such services. The
outcome of this report will cover several aspects. Like an understanding of nature of
environment which is operated by respective company. Impact of environmental forces on
organisation in context to micro and micro level. Furthermore, variety of stakeholders of the
respective organisation is considered. Lastly the effective policy action taken by stakeholders are
considered in detail.
2 Demonstrate an understanding of environment that organisation operates in.
Kent County Council is the democratically elected strategic authority. It is the local
authority which came under the power of Local Government Act 2000. It primarily aims at
promoting and improving economic, social and environmental well being (Alpar and Schulz,
2016). Furthermore, also have statutory responsibility regarding the provision of several
services.
Prime motive of this council is to improve quality of life by serving the people. Some of
the most common steps taken by the respective council are mentioned below:
 Arranging several types delivery services and order to serve all Kent residents and
council tax payers.
 Following clear as well as accountable community leadership with accordance to the
situation prevailing is the objective of Kent Council.
 Proper coordination among the Kent Council and effectively making most appropriate
decision.
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 Supporting the local economy as well as enhancing the environment.
Furthermore, there are several others factors which are considered by respective
organisation in order to effectively carry out the functioning. Through proper implementation of
these factors the quality of life is highly improved.
Social care and Health is the major activity which is considered by Kent County Council.
The social and public health services is provided to Kent's adult, children, young people and their
respective families (Bocken and et.al., 2016). Social care and health services are provided so
that people live safely and independently under their local communities. Herein the core
objective is to to support the people under every situation. Prime responsibilities included under
these services are Adult Social Care, Children's social care, young people disability services,
adoption, fostering, public health and several other services.
Kent faces unprecedented growth and change over past years. The Kent environment
strategy basically focuses on recognising and addressing the challengers which are faced. The
prime objective of Kent is continuously support economic growth and protecting the social care
and health of people.
3 Explain the impact of environmental forces at an organisation at a micro and macro level.
There are two kinds of external environment: micro and macro. These environmental
factors are usually beyond the control of marketers. But these factors highly influences the
decision of respective organisation.
Micro Environment Factors:
 Service Users: Service Users are the reason behind which all the major activities are
performed by Kent Council. However technology adopted by respective organisation
impacts the satisfaction level enormously (Bonnitcha and McCorquodale, 2017). With
respect to social care and health, technology plays a very significant role.
 General Public: The respective organisation has a duty to satisfy the needs of general
public at any cost. The public have power to easily reach the goals and they also prevent
an organisation from achieving them. Therefore, technology implemented by Kent is
attractive enough so the desired goals are achieved.
Macro Environment Factors:
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 Demographic Forces: Each market segment highly impacts the demographic forces
including country, region, age education and several other factors. Technology is reason
through which social and health care services are provided by effectively.
 Economic Factors: Economic environment impacts both organisation as well as service
provider decision making process. If Kent implement the best technology then the desired
objective can be effectively achieved.
 Natural Forces: Natural forces enormously impacts the working of social and health
care. Technology adopted shall be so accurate that future predication are made before
hand to handle different situation appropriately.
 Political Forces: Political factors basically includes level of government intervention.
However in context to Kent council technology adoption is always adopted keeping in
mind the laws enforced by government.
However, under Social Care and health technology adoption plays a very crucial. This
because through adoption of new techniques within an organisation productively tends to show a
positive shift (Broekemier, Chau and Seshadri, 2015). Therefore, there are several environmental
factors which impacts the overall functioning of Kent council either positively or negatively.
Furthermore, poor social and economic circumstances negatively affects health and social life of
an individual.
4 Assess the significance of impact of environmental forces at an organisation, market, sector or
industry level
There are several aspects within healthcare and social service department which
significantly impacts the environmental forces. This impact basically influences the overall
industry as a whole. Kent County Council is enormously impacted by these environmental
forces. Some major environment factors which impacts the respective organisation are:
Advancement in treatment adopted by Kent Council under healthcare department. Through
adoption of this forces the organisation, market as well as industry impact. In context to
organisation the overall reputation tends to show a positive shift if the treatment provided is
effective-full. Furthermore, market is also affected if advancement of treatment is implemented
by any organisation because there are high chances of raising new competitors into potential
market. Overall impact of industry is also faced if advancement treatment is adopted. This
advantage in technology encourages and attracts customers towards the respective organisation.
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Health Information Technology development also shows a positive impact on
organisation, market as well as on the whole industry. Heath information technology is term
which basically aims the describing the technology as well as infrastructure which is used to
record, share and analyse the patient health data. Major technologies included under this are
healthcare record system, personal information of patients, and several others. The most
advanced technology shall be adopted so that the personal information of patients shall remain
confidential. The prime motive of this advantage is to provide better care for patients and help
them to achieve health equity (Corcoran and Gillanders, 2015). This adoption and advancement
will show a positive response within an organisation. Whereas there are huge chances of
increasing competition because new firms will try adopting the same technology implemented by
respective organisation.
However, the environmental force under local authorities play a very crucial under
several conditions. Through implementation of several attractive policies the overall functioning
within an organisation shall be enhanced. Furthermore, before driving to a particular decision in
context to implementation of new technology each and every business related aspects much be
analysed in detail keeping in mind the market conditions.
5 Demonstrate an understanding of requirement of a variety of stakeholders to a chosen
organisation
Health care system is basically intended to provide several services and resources with
provide assistance to public. Furthermore, health system highly impacts the socio-economic and
political framework of respective country. Whereas stakeholders significantly affects the
organisation's actions, objectives and policies. Moreover, within an organisation stakeholders
plays a very crucial role. Stakeholders can be internal or external. Internal stakeholders are
whose interest in a company comes through direct relationship. Whereas, stakeholders do not
have direct relationship (Crush and Ramachandran, 2015). However, within Kent Council the
stakeholders are integrally involved in healthcare system. The major stakeholders in healthcare
system are mentioned below:
 Patients: Patients have ethical responsibility towards their own health. Some major
institutions have stop hiring employees who smoke and reduce healthcare related costs.
With technology advancement patients have insurance and they want to have most
expensive treatments. But sometimes expensive treatments are not necessarily the best.
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 Physicians: Physicians plays a key role in ensuring that patients acquire best healthcare
services and their satisfied with the treatment provided. A proper balance is maintained
between insurance companies and patient.
 Insurance Companies: With advancement in technology insurance of industry has
gained huge recognition. The insurance companies remain profit driven, but nature of
these services are non-profit based (Dutta, Geiger and Lanvin, 2015). It is prime
responsibility of insurance companies is create balance between shareholders and
patients.
 Pharmaceutical Companies: Pharmaceutical Companies play a key role under
healthcare department. Prices of drugs are showing enormous increase and there are no
caps to prevent this increase.
 Government: The policy lead down by government also impacts the decision making of
healthcare service providing organisation. Government made the declaration which states
that all the people living in the country have right to quality and right to liberty.
Furthermore role of government under the administration of health care cannot be
underestimated.
 Public: Public plays a stake role under healthcare organisation in several ways. As a
services receiver of health services public is highly concerned with cost as well as quality
provided by respective organisation.
However stakeholders within healthcare department plays a very crucial role because there are
effectively involved in decision making of respective organisation (Found and Tomlinson, 2018).
Therefore, in context to Kent Council the organisation shall effectively make decision by proper
coordinating with stakeholders.
6 Measure the effectiveness of responses with respect to policy actions taken by key stakeholders
of organisation.
There are several policy which are implemented by stakeholders so the desired
organisation objective is attained with proper efficiency. These policy adopted by stakeholders
highly impacts the overall functioning of an organisation in positive as well as negatively
manner. Some of the major policy adopted by stakeholders are:
 Health System: Health strengthening is a major policy which the stakeholders adopts so
that challengers faced by respective organisation are effectively solved (Goldratt, 2017).
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This policy action primarily helps in strengthening the overall growth of respective
organisation in positive way.
 Enforcement in public health: A good system of regulating is formulated to so that the
patients are satisfied with the services provided. Through adoption of this policy
exposure to diseases is highly reduced. This enforcement is made possible only through
implementation of public laws and consulting stakeholders.
 Health Promotion: Policy actions relating promotion are adopted which encourages
people to take several steps so that they are made aware regarding health services.
Development of health care services improve the effectiveness which results in positive
shift.
 Public Health policy: Determination is made in order to effectively identify health
objectives and targets (Sadgrove, 2016). Through adoption of these changes resources
allocation is made which helps in enhancement of overall sector.
There are many other policy actions which are effectively taken by stakeholders.
Furthermore, these policy actions basically affects the overall functioning in a healthcare and
social organisation.
CONCLUSION
From the above report it can be concluded that business environment is enormously
affected with internal as well as external factors. Moreover, through proper identification of
these factors the exact business related situation is effectively made clear. Therefore, before
driving to a particular decision external as well as internal factors of business organisation shall
be identified in order to each at targetted objective. Under this report evaluation is made to
identify the environment under which the respective organisation operates. Impact of
environmental factors on micro and micro level. Furthermore determination is made to know the
exact impact of environmental factors on industry level. Lastly consideration is done in order to
understanding the requirement of stakeholders and key action policy which shall be implemented
by them.
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REFERNCES
Books and Journals
Allen, S. and Truman, C., 2016. Women in business: Perspectives on women entrepreneurs.
Routledge.
Alpar, P. and Schulz, M., 2016. Self-service business intelligence. Business & Information
Systems Engineering. 58(2). pp.151-155.
Bocken, N.M. and et.al., 2016. Product design and business model strategies for a circular
economy. Journal of Industrial and Production Engineering. 33(5). pp.308-320.
Bonnitcha, J. and McCorquodale, R., 2017. The concept of ‘due diligence’in the UN Guiding
Principles on Business and Human Rights. European Journal of International Law.
28(3). pp.899-919.
Broekemier, G., Chau, N.N. and Seshadri, S., 2015. Social media practices among small
business-to-business enterprises. Small Business Institute Journal. 11(1).
Corcoran, A. and Gillanders, R., 2015. Foreign direct investment and the ease of doing
business. Review of World Economics. 151(1). pp.103-126.
Crush, J. and Ramachandran, S., 2015. Doing business with xenophobia. Mean streets:
Migration, xenophobia and informality in South Africa, pp.25-59.
Dutta, S., Geiger, T. and Lanvin, B., 2015. The global information technology report 2015.
In World Economic Forum(Vol. 1, No. 1, pp. P80-85).
Found, A. and Tomlinson, P., 2018. Business Tax Burdens in Canada’s Major Cities: The 2018
Report Card. CD Howe Institute e-Brief, 286.
Goldratt, E.M., 2017. Critical chain: A business novel. Routledge.
Hallward-Driemeier, M. and Pritchett, L., 2015. How business is done in the developing world:
Deals versus rules. Journal of Economic Perspectives. 29(3). pp.121-40.
Sadgrove, K., 2016. The complete guide to business risk management. Routledge.
Wood, D.J. and Logsdon, J.M., 2017. Theorising business citizenship. In Perspectives on
corporate citizenship (pp. 83-103). Routledge.
Yunus, M., 2017. Social business entrepreneurs are the solution. In The Future Makers (pp. 219-
225). Routledge.