Kent Institute Business Strategy Journal Article Review Report

This report critically reviews three journal articles related to business strategy, as required for the BO1BSRE301 Business Strategy unit at Kent Institute. The first article, by Bhattacharyya (2019), focuses on developing an integrated model of strategic alliance, emphasizing the importance of inter-firm collaboration and the application of integrated perspectives for managers. The second article, by Cretu (2012), examines the relationship between corporate governance and corporate diversification strategies, particularly in the context of global economic crises, highlighting the role of diversification in enhancing corporate culture and financial performance. The third article, by Gratton et al. (1999), explores the people process model, linking individual performance to business strategy and emphasizing the importance of involving employees in strategy formulation. The review synthesizes the key arguments of each article, comparing and contrasting the viewpoints of the authors and exploring the agreements and assumptions underlying their research, providing an understanding of the interplay between strategic alliances, corporate governance, employee involvement, and diversification strategies in the business context.

Running head: MANAGEMENT
Review of the journal articles on business strategy
Name of the student:
Name of the university:
Author note:

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Source 1: Bhattacharyya, S.S., 2019. Development of an Integrated Model of Strategic
Alliance. Indian Journal of Industrial Relations, 54(3).
My own position
My position in this context is that of the researcher, intending to explore the approach
towards development of the integrated models for strategic alliance.
Views of the author
According to Bhattacharyya (2019), strategic alliance is central in the present business
context. This is in terms of the exposing proper managerial techniques. Inter firm
collaboration is infused in terms of unleashing the design thinking skills and capabilities in
case of the employees. Along with this, it has also been stated that strategic alliances assist
the firms in generating value with the business operations through the consideration of the
value chain analysis. Application of integrated perspective is fruitful for the managers in
terms of proper application of the strategic alliances for enhancing the stability in the
relationship with the clients and the customers (Bhattacharyya, 2019).
Concluding by referring to the work of others
Cretu (2012) highlights the importance of corporate governance in terms of
strategizing the business operations. Conscious approach towards corporate governance
enhances the personality of the managers. Strategic alliance between the firms indicates
support and assistance, helping in generation of teamwork, which is needed for the
controlling the performance of the firms. Using integrated models for indulging in alliance is
effective for maintaining the traditionalism in the business. Evaluation of the models is
assistance in terms of reaching to the appropriate source for the enhancing the practicality of
the business dynamics in the competitive ambience of the workplace.

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Agreements and assumptions
Synthesizing the ideas of Cretu and Bhattarcharya, it can be assumed that theoretical
considerations for indulging in strategic alliance is effective in terms of delving deeper into
the dynamics of the business. Using integrated models for strategic alliance indicates the
experimentation of the personnel with their thinking skills and judgemental capabilities
(Gratton et al. 1999). In this process, they gain an insight into the prospective sources, which
would contribute in expanding the scope and arena of the business.
Source 2: Cretu, R.F., 2012. Corporate governance and corporate diversification
strategies. Revista de Management Comparat Internațional, 13(4), pp.621-633.
My own position
In this case, my position is that of a reviewer of the linkages between corporate
governance and the corporate diversification strategies.
Views of the author
According to Cretu (2012), causality ties the aspects of corporate governance and the
corporate diversification strategies. In the perspective of global economic crisis, creating
diversification strategies is effective in terms of expanding the scope and arena of the culture,
which persists in the workplace. Scientific management theory can be linked with the aspect
of corporate governance. This is because it includes the assessment of the impact it creates of
the productivity. Economies of scale and synergies are the main reasons for approaching
diversification strategies. Along with this, Cretu (2012) is also of the view that the important
components in this are the profit stability through upgradation of the financial performance,
indicating the expansion in the size of the company and organization.
Conclusion by comparison with the views of the other authors

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As per the arguments of Gratton et al. (1999), the individual opinions of the
employees is vital for the formulation of the business strategies. The usage of people process
model is apt in terms of exposing the interaction between the human resources and the
processes, which are vital in the workplace settings. On the other hand, Cretu (2012) is of the
view that diversification of the corporate governance strategies is beneficial in terms of
enhancing the cultural diversity of the workplace. Therefore, it can be said that the
managerial roles are effective in terms of acquainting the human resources to the processes.
Agreements and assumptions
Considering the arguments of the Cretu and Gratton, it can be agreed that involving
the employees in the process of formulating the strategies is beneficial in terms of ensuring
their empowerment, indicating the enhancement of professionalism. Consciousness towards
preserving the values in preparing the strategies is one of an important aspects in the field of
corporate governance (Bhattacharyya 2019). This consciousness, further, reflects the ethical
approach towards maintaining the stability in the enhancement of the corporate image.
Source 3: Gratton, L., Hope‐Hailey, V., Stiles, P. and Truss, C., 1999. Linking
individual performance to business strategy: The people process model. Human
Resource Management: Published in Cooperation with the School of Business
Administration, The University of Michigan and in alliance with the Society of Human
Resources Management, 38(1), pp.17-31.
My own position
My own position is that of a team member, working with the senior human resource
teams.
Views of the authors

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Gratton et al., (1999), is of the view that translating the business strategies into human
resource strategies proves beneficial in terms of assessing the impact of individual
performance on the productivity. Mapping the impacts is fruitful for assessing the areas
which needs modification for upgrading the standards and quality of the operations.
Involving the stakeholders and shareholders is assistance for enhancing the scope and arena
of their thinking skills and judgmental capabilities.
Conclusion by comparing with the other authors
According to Bhattacharya (2019), integrated models are assistance in terms of
creating strategic alliance. On the other hand, Cretu (2012) opines that diversification is
essential in terms of creating corporate strategies. Syntherizing these viewpoints, Gratton et
al., (2019) states that the managers need to involve the employees in the process of
formulating the business strategies. Consciousness and rationality in this approach is effective
in terms of averting the cases of errors in the process of decision making.
Agreements and assumptions
Agreements can be posed for the fact that models and theories are crucial for the
formulation of business strategies. This is in terms of the consideration of the dynamic
environment of the workplace, which is shaped by the individual performance of the
employees. The managers’ role includes training and post training tests, which helps in
governing and controlling the performance. This approach is apt in terms of estimating the
future courses of action, which would upgrade the standards and quality of the operations
(Cretu 2012).

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References
Bhattacharyya, S.S., 2019. Development of an Integrated Model of Strategic Alliance. Indian
Journal of Industrial Relations, 54(3).
Cretu, R.F., 2012. Corporate governance and corporate diversification strategies. Revista de
Management Comparat Internațional, 13(4), pp.621-633.
Gratton, L., Hope‐Hailey, V., Stiles, P. and Truss, C., 1999. Linking individual performance
to business strategy: The people process model. Human Resource Management: Published in
Cooperation with the School of Business Administration, The University of Michigan and in
alliance with the Society of Human Resources Management, 38(1), pp.17-31.