TUI Group Report: Comparative Analysis of Tourism in Kenya and Nepal

This report, prepared for TUI Group, analyzes the travel and tourism industries of Kenya and Nepal. It identifies factors affecting tourism development, including social, cultural, and physical attractions. The report provides a comparative analysis, examining GDP, cultural experiences, and target demographics for each country. Kenya is noted for its natural beauty, wildlife, and national parks, while Nepal is highlighted for its cultural mix, Mount Everest, and adventure tourism. The report also discusses the challenges faced by each country, such as visa requirements and infrastructure limitations, and offers a conclusion emphasizing the importance of considering these factors for industry success. The report concludes with references to academic literature supporting the analysis.

TRAVEL AND TOURISM
TASK 2

INTRODUCTION
 TUI Group is required to identify various factors whichcan affect the
development of ravel and tourism industry.
 The travel agency is also working with its customers and employees to
bring upliftments in the tourism sector. It is providing proper training
and development programmes to them so that they can aware of many
tourist destinations in the Travel Centre.
 There will be two destinations selected, whwereby TUI Group seek
for business opportunities.
 In this presentation, features of developing country (Nepal) and
developed country (Kenya) will be analysed.

 Social: People of different interests, travel this country, visit national
parks, safaris and game reserves.
 But, it is very difficult to make visa for this country, poeple need to
apply for visa before visiting the country.
 Moreover, travellers have the held their passport for the time period of
6 months.
 It has been estimatd that by 2013, Gross Domestic Product rate of
Kenya was 55.24 billion USD

 Physical attractions: There is broad spectrum of scope for tourism in
Kenya. It includes safaris, amusement parks, camping, musuems,
monuments, nature parks, scuba diving, beach, coral reefs, nightlife
and many more.
 It also has many other attractions, such as mosques, valley and etc.
 This country is also known for wonderful musuems, national parks,
food cuisines, music,national parks and wildlife. Moreover, there is
also have variety of music, festivals and cuisines whbich attract many
people.
 Due to its vibrant culturea and diversification, millions of tourist get
attracted.
 Moreover, it also has been recorded in 2000 that there wereover 1036,
628 visitors, who visit the country yearly.

Nepal as Tourism destination
Travel and tourism industry has broad scope in Nepal, as it is the only
industry which is sigificantly contributing in the growth of economy. As,
there are over 8-10 highest mountains which attracts many people across
the world. Analysis of tourism in Nepal is discussed below:
 Cultural: Nepal has mix culture of languages, climates, dialetcs,
temples, musuems, hills, dance, traditional customs, heritage, foods,
architechures and monuments.
 Travellers can seek for rock climbing, adventure, cycling nad other
activities also.

 Social: Many social factors are there, that affect the tourim of NEPAL. It can
be lack of facilities, like transportation, watrer and electricity facilities and
other hospitality provisions.
 People travel the country for adventurous trips, holiday packages and for
other purposes.
 It has been estimated in 2013, that growth rate of Nepal was 19. 29 billion
USD.

 Physical attractions: Nepal has many physical attractions, such as,
lakes monastery, monuments, architectures and museum.
 Mount Everest, which is hughest mountain peak all across the world
gather the attention of millions of poeple.
 It has been reported in 2012 that 598,204 foriegners visited the Nepal.
Travel and tourism industry is making huge profits because of presence of
broad range of substantial global tourist destination.

DIFFERENCE BETWEEN TRAVEL AND TOURISM OF KENYA AND
NEPAL
Basis of difference Kenya Nepal
Cultural experience The country is popularly
known for its natural beauty,
national parks, wild life
centuries safaris and etc.
Due to presence of world's
highest mountain peak,
Mount Everest, people
prefer to travel Nepal.
Target People Couples, reserach analyst
and youngsters are highly
attracted to visit this
country.
People who have interest of
adventure, make trip to
Nepal.
GDP BY 2013, its GDP was
55.24 billion USD. On the other hand, growth
rate of Nepal was only
19.29 billion USD.
Attractions Natural artifacts like natural
parks, mountains, hills, flora
and fauna and many other
things attract visitors.
There is volatile climate in
Nepal, due to which
travellers are attracted.

Conclusion
It can be concluded that, there are many factors via which travel and
tourism industry get affected. Therefore, needed to be taken into
consideration.

References
 Prayag, G. and Ryan, C., 2011. The relationship between the
‘push’and ‘pull’factors of a tourist destination: The role of nationality–
an analytical qualitative research approach. Current Issues in
Tourism. 14(2). pp.121-143.
 Prayag, G., 2010. Images as pull factors of a tourist destination: A
factor-cluster segmentation analysis. Tourism Analysis. 15(2). pp.213-
226.
 Sartori, A., Mottironi, C. and Corigliano, M.A., 2012. Tourist
destination brand equity and internal stakeholders An empirical
research. Journal of Vacation Marketing. 18(4). pp.327-340.
 Tortella, B.D. and Tirado, D., 2011. Hotel water consumption at a
seasonal mass tourist destination. The case of the island of Mallorca.
Journal of environmental management. 92(10). pp.2568-2579.

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