Strategic IT Procurement: A Case Study of Kerr Deliveries Expansion

This case study analyzes Kerr Deliveries' IT procurement strategy as they expand into new territories. The company needs to equip new staff with desktops, laptops, and PDAs. The analysis recommends assembling desktops, purchasing HP laptops for their balance of quality and price, and using Samsung tablets as PDAs. The report justifies these choices based on factors like cost-effectiveness, longevity, and suitability for the company's operational needs. Recommendations also include conducting internal research, providing employee training, and performing market research to optimize future procurement decisions. Desklib provides solved assignments for students.

Running head: CASE STUDY ANALYSIS
Case Study Analysis
Name of the Student
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CASE STUDY ANALYSIS
Executive Summary
Kerr Deliveries have been operating favourably in the market of New South Wales and the
nearby regional market since 1995. Currently the company is planning on an expansion plan to
cities such as Canberra, Melbourne and Brisbane. With the needs of expansion of the business,
the number of staff required for the operations of the newly established departments of the
company. Hence, the needs of the company have been coupled with the needs of the company in
terms of requirements of desktop computers, laptops and PDAs. It was identified that the
company should assemble their desktops, purchase laptops from HP and purchase Samsung
laptops to cater for the PDAs.

CASE STUDY ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
Overall goals....................................................................................................................................3
Methodology....................................................................................................................................4
Findings and Conclusion.................................................................................................................5
Discussion........................................................................................................................................6
Recommendations............................................................................................................................7

CASE STUDY ANALYSIS
Introduction
Kerr Deliveries was established in New South Wales in 1995. It has been found that there
is a scope of expansion of the business in to territories other the usual places that the company
has been operating in. The company currently operates in Sydney and areas nearby and they plan
of expanding to locations such as Canberra, Brisbane and Melbourne. The expansion plan that is
to be carried out by the company is to take place in next three month. With the motives of
expansion, the company would also have to increase their capabilities, in terms of workforce and
computer peripherals owned. There are various computers that are required along with the scope
of expansion. The aim of the report is to justify and the needs and requirement of computer for
Kerr Delivery Company. The paper will enumerate the goals of the company, the findings from
the study and discussion of the core issues that might affect the choice of selection of computer
might be selected by the company to cope with the needs for expansion of the company.
Overall goals
The primary goals of the organisation is to expand the operation into the newer territories that the
company is aiming to operate in. the aim of the company is to expand their delivery services to
cities such as Canberra, Melbourne and Brisbane. Furthermore, the plan needs to be carried out
in the coming three months. Hence, there are various needs that the organisation must cater to in
order to gain effectiveness of operations in the areas that they are catering to. The plan of
expansion were coupled with requirements in the workforce. For supporting the initiative of the
company, the six administrative staff, seventeen delivery personnel and 5 sales associates were
required by the company. Moreover, the new designations brought about needs of twenty
desktops, thirteen laptops and fifty PDAs that came with the latest versions of GPS tracking

CASE STUDY ANALYSIS
technology. Spending in acquiring the above peripherals was agreed on by Robert Kerr as long
as the computers and the peripherals that were acquired were up to the expected standards
coupled with the fact that the above items would serve the company for a long time. Hence, the
goal was to make strategic purchase of the computers that would help in catering to the needs of
the company in terms of longevity.
Methodology
The methodology that has been utilised for the study is based the theory of positivism.
The latter is a theory that is based on the fact that the outcomes of the research will have positive
implications of the outcomes of the study along with the fact that the outcomes of the research
will help in determining the outcomes that will be viable for the smooth operations of the
company. The research has been carried out mainly with help of secondary resources that were
obtained online. Website of various computer manufacturers, third party online retailers and the
promotions on social media were adjudged in order to formulate the ultimate results in terms of
arriving at a point of making the decision. Furthermore, physical visits to various retailers across
the city were carried out in order to gain first-hand experience regarding the computer and the
computer peripherals. This was carried order to check the availability of the products and to
check the products in person. The ethical consideration for carrying out the research were catered
to and it ensured that all the rights for the products were reserved and no information regarding
the same would be leaked under any circumstance. The research was not limited to one or two
online sources or websites. Various online retail websites were adjudged to cross check the
information regarding the products that were being scrutinised. Thus, the methodology that was
adapted incorporated the use of both secondary and primary resources.

CASE STUDY ANALYSIS
Findings and Conclusion
It was found out from the research that there are various companies that provide
computers and desktop and laptops at convenient prices. The companies that were adjudged in
the research were, Acer, Apple, Asus, Compaq, Dell, HP, HCL and Microsoft. It was opined that
the requirement of the desktops should not be reliant on supplier of the needs of company. Thus,
assembling the computer peripherals was found out to be one of the most feasible solutions to the
incorporate smooth flow of operations for the company. Hence, it was found out that assembling
the computer was the best option that can be adopted by the company. This would imply that the
company would have to depend on a single supplier for acquiring the desktop. The laptops that
were to be acquired by the company needed to be sturdy and have the latest office and antivirus
software. It was found that the laptops that were offered by Apple and Microsoft that is the
MacBook and the Surface Pro laptops offered the best value that was backed up by a price
quotient that was high. Although the laptops provided the best longevity quotient the price of the
laptops were too high even when the price was not a concern for the company. On the other hand
the laptops that were offered by the companies such as Acer and Compaq were not cheap.
However, the latter were made of plastic which eliminated the longevity quotient from the
laptops. The brands that were shortlisted were laptops from Dell and HP. Both were companies
were offering decent quality laptops, however, HP was chosen over Dell considering the fact that
the laptops that were being offered by Dell were considerably heavier the laptops that were
offered by HP. The requirement for Personal Digital Development that are needed for the
delivery personnel were chosen in the form of Samsung tabs that would assist the delivery
personnel with the motives of the company.

CASE STUDY ANALYSIS
Thus, on a concluding note, it can be said that the aim of the company in terms of the
personnel is coupled with requirement of computers and computer peripherals. Thus it can be
opined that it would be for the best interest of the company that the computer peripherals are
assembled for forming desktops that would help the company in fulfilling their needs of desktop
computers. The PDAs to be used by the company would be in the form of Samsung Tabs. The
laptops that would be needed by the company would be fulfilled in the form of HP pavilion
laptops that provide the option of the best quality, longevity quotient and the price at which the
laptops can be purchased.
Discussion
It is the aim of every organisation to gain profitability while they are operating in the any
industry regardless of the nature of the company. It is the aim of the company to cater to the
needs of the stakeholders of the company. The operations of the company is centred on delivery
services, thus, the requirements of individuals help in contributing to the stakeholders. Thus, in
order to cater to the needs of the company, the choice of the peripherals have been effectively
researched by the company. The scope of market research is such that it allows the researcher to
gain information about the market that they are operating in. Just as it is important to gain an
understanding regarding the market a company is operating in, it is equally important to adjudge
the materials that are required for the smooth operations of the company. Hence, detailed
research has been carried out to make sure that the products that are being used by the company
are according to the needs of the company as a whole.
The requirement of the company has been catered to and the final proposal regarding the
choice of the peripherals has been made. There are various suppliers of desktop peripherals in the
market. It has been found that assembling helps in increasing the longevity of a desktop

CASE STUDY ANALYSIS
computer backed up with the fact that the individual peripherals have individual warranty. HP
offers the most compact laptops at the best prices and quality. Same is followed in case of the
PDAs in the form of Samsung Tabs. Thus, assembling desktops, purchasing laptops and tabs
from HP and Samsung are the final proposals that have been made to the company.
Recommendations
Thus, it can be said that the aim of the company in terms of expanding their operations by
the said cities can be realised as a result of the above choices regarding the laptops, desktops and
the PDAs. The above would be the best decision from the part of the company as they will be
able to minimise the costs and reduce the chances of purchasing the same peripherals soon.
Following are the recommendations that have been made by the company;
 Carry out internal research to identify the needs of the employees.
 Organise training and development in order to educate the employees regarding the
methods that can be used by the employees in terms of the regular operations of the
company.
 Organisation of market research to identify the best options available for the company.