Analyze and Present Research Information: Kerr Deliveries Report

This report presents a detailed analysis of computer purchase options for Kerr Deliveries, a delivery company expanding its operations. The research focuses on identifying the most suitable desktop and laptop brands considering factors like cost, quality, and interoperability. The methodology involves secondary data analysis and comparative market analysis of brands like Apple, Samsung, Dell, and HP. The findings highlight Samsung as a strong contender due to its balance of affordability and quality, leading to a decision-making matrix that supports this conclusion. The report provides recommendations to Robert Kerr, including budget considerations and customer involvement in future research. The report also includes a presentation plan summarizing the research findings and recommendations to the internal employees of Kerr Deliveries.

Running head: ANALYZE AND PRESENT RESEARCH INFORMATION
Analyze and Present Research Information
Name of the Student
Name of the University
Author’s Note

1ANALYZE AND PRESENT RESEARCH INFORMATION
Table of Contents
Task 1: Report..................................................................................................................................3
1. Introduction:................................................................................................................................3
2. Overall goals of the research:......................................................................................................3
3. Methodology:...............................................................................................................................3
4. Findings and conclusion:.............................................................................................................4
5. Discussion:...................................................................................................................................7
6. Recommendations:......................................................................................................................8
Questions.........................................................................................................................................8
Question 1:.......................................................................................................................................8
Question 2:.......................................................................................................................................9
Question 3:.......................................................................................................................................9
Question 4:.....................................................................................................................................10
Question 5:.....................................................................................................................................10
Task 2 Presentation........................................................................................................................10
1. Overall findings and recommendations:...................................................................................10
2. Date and time: (Fictitious).........................................................................................................11
3. Presentation plan:.......................................................................................................................11
4. Presentation aid:.........................................................................................................................12
4.1 Diagram and charts..................................................................................................................12
4.2 Paper materials:.......................................................................................................................13
5. Feedback sheet:..........................................................................................................................13
6. Summarize the feedback sheet...................................................................................................14

2ANALYZE AND PRESENT RESEARCH INFORMATION
A. Evaluation of feedback sheet:...................................................................................................14
B. Three strategies that can be implemented for improvement.....................................................14
Reference List:...............................................................................................................................16

3ANALYZE AND PRESENT RESEARCH INFORMATION
Task 1: Report
1. Introduction:
The case scenario evaluates in-depth information on how Kerr has to face difficulties in
expanding the entire business process from Sidney to Melbourne due to the lack of
implementation advanced technology. The computers that the staffs are using for maintaining
appropriate organizational data is not very much updated. Therefore, Robert Kerr intends to
purchase 20 new computers, 13 new laptops, 50 PDA for GPS tracking and so on. This
particular study before purchasing those technological assets has focused to make an in-depth
research with particular brand would be most effective and reliable at the current market.
2. Overall goals of the research:
This specific research work aims to reach the mind of customers on which brand of
computers creates bigger attention in the current market. Kerr has targeted the low cost
customers as his budget for purchasing computers is moderate. However, the primary target of
this very specific research work includes:
 To purchase 15 new laptops and 15 new desktops of lightweight
 To be restricted within a moderate budget due to economic constraints
 To get the facilities of latest version of Microsoft office software
3. Methodology:
Research methodology ensures a systematic tool of collecting appropriate data and
information from different reliable resources (Aaker and Joachimsthaler 2012). In order to gather

4ANALYZE AND PRESENT RESEARCH INFORMATION
appropriate data and information about the current market demands of different computer brands
this specific study has focused to select secondary source of data. With the help of comparative
analysis method the study has focused to portray entire statistical data (Da Silveira, Lages and
Simões 2013). The secondary data method helped to collect immediate response of current
buyers with the help of which Kerr got an overview about the current market demands of
different computer brands such as Apple, Samsung, Dell and HP. However, secondary data
analysis method focuses to show an effective comparative overview in terms of price, design,
equipments and quality standard.
4. Findings and conclusion:
The present diagram indicates the market demands of desktops of different brands like
Apple, Samsung, Dell and HP in terms of their price level, configuration, level of
interoperability and so on.
Comparative potential analysis of Desktop:
Store of the
items
Name of the
items
Apple 27" iMcc
3.2Ghz i5 with Retina
5K display
Samsung Every jg station
MV65
HP pavilion
510-p052 a
desktop
Dell Optiplex
960 Slim
Desktop
Price range $28000 $19000 $1200 $26950
Microsoft 0 0 Extra Charge 0

5ANALYZE AND PRESENT RESEARCH INFORMATION
office
software
Annual
support
service
$7000 $8000 $6000 $ 7000
Interoperabili
ty
Limited Exceptional Exceptional Limited
Table 1: Comparative market analysis of Desktop
(Source: Rageh Ismail and Spinelli 2012)
Analysis:
The above graphical diagram presents an in-depth evaluation of the current market
potentiality of four brands such as Apple, Samsung, Dell and HP and their demand on the mind
of customers. As per the buying behavior of Robert Kerr it can be evaluated that the budget is
one of the most important factors while making the comparative analysis of different brands
(Tuškej, Golob and Podnar 2013). As per the price level along with its associated features it has
been noticed that the part demand of Samsung has captured a predominant place in terms of
other brands. The price level of Apple is high that may not be beneficial for Kerr due to the
budget constraints.
Comparative potential analysis of Laptop:

6ANALYZE AND PRESENT RESEARCH INFORMATION
Store of the
items
Name of
the items
Mac book pro Samsung ATIV
book 9 plus
HP pro book 430
G3
Dell Inspiron 155558
Laptop
Price range $23000 $15000 $11000 $20000
Weight 1.45kg 1.42kg 1.67kg 1.50kg
Annual
support
service
$7,000 $8,000 $6,000 $7000
Interoperab
ility
Limited Exceptional Exceptional Exceptional
Table 2: Comparative potential analysis of Laptop
(Source: Berens et al. 2013)
Analysis:
After evaluating the entire potential analysis of four different brands it can be observed
that Samsung in terms of budget is highly impressive. On the other hand, the market potential of
Apple is also undeniable (Dolbec and Chebat 2013). However, from the perspective of Robert
Kerr it can be stated that the business expert would be comfortable in affording the brand like
Samsung in terms of his budget as well as requirements.
Decision-making scenario:

7ANALYZE AND PRESENT RESEARCH INFORMATION
After evaluating the entire potential comparison regarding the market value of four
different brands an effective decision making scenario has been portrayed.
Factor Costs Weight
(Desktop)
Weight
(Laptop)
Quality Interoper
ability
Payment
option
Total
Apple 3 4 4 4 2 3 20
Samsung 4 4 4 3 3 3 21
Hp
computer
4 3 3 3 2 3 18
Dell 3 3 3 2 3 2 16
Table 3: Decision-making matrix
(Source: Urde, Baumgarth and Merrilees 2013)
5. Discussion:
After evaluating the entire findings it can be analyzed that Samsung has left major market
craze in terms of both quality and as well as affordability. Kerr being a moderate cost of
customer was seeking for low budget product along with its quality. Therefore, the target
participants who are selected for participating in the survey method are not from premium cost of
customers (Malik et al. 2013). However, after making an in-depth comparative analysis it has
been observed that Samsung users have left major attention of the customers due to its moderate
price level along with the superior quality of product.

8ANALYZE AND PRESENT RESEARCH INFORMATION
6. Recommendations:
After conducting the entire research work some of the major recommendations can be
provided and the recommendations are as follows:
 Robert Kerr can be suggested for increasing budget for purchasing electronic goods. As a
result new more brands can be included for making a comparative analysis regarding the
buying behavior of the customers.
 While conducting the entire research work customers can be involved with the help of which
sufficient number of data and information can be collected from reliable resources.
 Along with secondary source of data collection technique the researcher could have focused
in evaluating primary source of research work as well in order to collect direct feedback for
knowing current market demands of Apple, Samsung, Dell and HP.
Questions
Question 1:
This particular organization while maintaining any kind of data record intends to use the
advancement of technology. After collecting important information the concerned executive
intends to follow a chronological record by maintaining a database (Singh 2013). If the entire
database is maintained by using software the business experts would evaluate the data
systematically. As a result, the executives would not have to maintain data manually. The entire
process would be faster and chronological. Consequently, the managers would not have to face
difficulties while analyzing that particular data.

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Question 2:
In order to maintain workplace information safe and secured the organization would have
to follow data protection act at the workplace. Data protection act implies that single data
collected from different resources should not be leaked out in front of third party without taking
the permission of concerned person. On the other hand, ethical consideration believes that the
researcher should not impose the participants for sharing information regarding research issue.
The participants’ co-operation in data collection procedure should be spontaneous (Lam et al.
2013). As a result, the organization would be able to collect unbiased response coming on behalf
of the participants.
Question 3:
Research analysis is the systematic tool of evaluating the collected data that has been
gathered from different kinds of resources. People belonging to different geographical
boundaries tend to take part while providing their necessary feedback. In this very specific study
the analysis has been conducted based on secondary resources (Emari, Jafari and Mogaddam
2012). By making an effective comparative analysis on statistical data on the market potentiality
of four different brands (Apple, Samsung, Dell and HP) the research has conducted the entire
data analysis part. On the other hand, data has been analyzed by using an effective graphical
representation as well for evaluating the overall result. On the other hand, maintaining the
reliability and validity of data and information is highly important. Reliability of data implies
that the collected information should have an authentic source with proper references (Chan,
Leung and Luk 2013). At the same time, the statistics used for this specific research should have
current evidence. Otherwise, the research cannot be completed successfully.

10ANALYZE AND PRESENT RESEARCH INFORMATION
Question 4:
Data analysis techniques are primarily constituted with two different ways including
primary source of data collection technique and secondary source of data collection technique.
Primary source of data collection involves the participants directly in order to gather an
immediate response from the respondents (Kremer and Viot 2012). On the other hand, secondary
source of data collection technique is dependent on various books, journals, magazines and so
on. Secondary source of data collection technique is highly based on statistical data (Godey et al.
2012). However, this specific study has focused to make an in-depth analysis about the market
potential of Apple, Samsung, Dell and HP based on their statistical analysis.
Question 5:
In order to conduct the entire research a systematic procedure has been maintained with
the help of which the entire process of work has been accomplished systematically (Kremer and
Viot 2012). After evaluating the research issue the researcher has focused to make an in-depth
secondary data analysis for evaluating the market potential of Apple, Samsung, Dell and HP.
Task 2 Presentation
1. Overall findings and recommendations:
After evaluating the entire findings and data analysis part it can be concluded that
Samsung is the suitable brand that Richard Kerr can select while purchasing desktop and laptop.
This particular brand is affordable for Kerr. In addition, as per the feedback from the customers it
has been observed that Samsung has already occupied a prestigious image and recognition in the

11ANALYZE AND PRESENT RESEARCH INFORMATION
market. Therefore, in terms of quality and price range Richard Kerr can focus in selecting
Samsung as the brand.
2. Date and time: (Fictitious)
3. Presentation plan:
Audience profile: Internal employees of Kerr Deliveries
Desired outcome of the presentation:
The viewers will get to know about the positive aspects of selected brand and its different market
potentiality.
Time Content Resources
2minutes Introduction:
Overall case scenario and the business
expansion plan of Robert Kerr.
Case scenario
3minutes Overall view of the upcoming brands
for desktop and laptops
Freling, T.H. and Forbes, L.P.,
2013. An empirical analysis of
the brand personality
effect. Journal of Product &
Brand Management.
3minutes Comparative analysis of the market
potentiality of Apple, Samsung, Dell
and HP
Tuškej, U., Golob, U. and
Podnar, K., 2013. The role of
consumer–brand identification in
building brand