Business Case Study: Kerr Deliveries' Device Selection and Expansion

This case study analysis examines Kerr Deliveries' expansion plans and the associated need for new devices, including desktops, laptops, and PDAs. The analysis identifies the problem, which is selecting the appropriate devices, considering factors like product longevity and the vast array of available options from companies such as Apple, Microsoft, Dell, and HP. The report identifies and evaluates options, shortlisting and comparing products from Apple, Microsoft, Dell, and HP, focusing on brand value, price, and features. The final decision recommends HP laptops, assembled desktops, and Samsung Tabs for PDAs. The recommendations include identifying employee needs, engaging in training, and conducting market research. The conclusion summarizes the expansion goals, the challenges of device selection, the companies considered, and the final device choices. This analysis fulfills the requirements of a research report and presentation for a business development assignment.

CASE STUDY
ANALYSIS Name of the Student
Name of the university

INTRODUCTION
This presentation will discuss:
•Problem description
•Issue identification
•Identified options
•Shortlist
•Final decisions
•Recommendations
•Conclusion

PROBLEM DESCRIPTION
Kerr deliveries aims to expand
The company needs new staff
Requirements for
 Desktops
 Laptops
 PDAs

ISSUE IDENTIFICATION
•There are various companies providing computer peripherals
•Spending on costly devices are not issue for the company
•Difficulty in selecting the right devices
•Clutter in products available.
•Longevity of the products

IDENTIFIED OPTIONS
Various option were available to choose from
Availability of vast range of products from;
 Apple
 Acer
 Asus
 Compaq
 Dell
 HCL
 HP
 Microsoft

SHORTLIST
Following were the products where shortlisted:
•Apple
•Microsoft
•Dell
•HP
•It was opined that Desktops should be Assembled
•Shortlist made on the basis of Longevity and quality quotient

Comparison

COMPARISON
Apple Laptops
Top Brand value
Price: High
Latest updates
Urbanized looks and feather
weight
Microsoft Laptops
Favorably building brand value
Price: High
Latest updates
Sleek looks and feather weight

COMPARISON
Dell laptops
High Brand Value
Price: High to Midrange
Up to date software
Considerably heavy build
HP laptops
High Brand value
Price: High to Midrange
Up to date software
Lighter build

FINAL DECISION
Apple and Microsoft delivers high quality
However, prices are very high
Thus, Eliminated from shortlist
Dell and HP are both similar
Both provide value and longevity
Dell laptops are heavier
Thus, HP is the chosen brand
Chosen PDA: Samsung Tabs

RECOMMENDATIONS
Identify employee needs
Engage employees in training and development
Carrying out market research to identify best options available

CONCLUSION
•Kerr Deliveries aims to expand
•Thus new employees and devices required
•Problem associated with longevity
•Potential companies were identified
•Shortlist made with Dell, HP, Apple and Microsoft
•HP chosen for laptops, Desktops should be assembled,
•PDAs chosen in the form of Samsung tabs.