Evaluating Kerry Sanderson's Role as a Marketer: A Case Study

This report delves into the marketing contributions of Kerry Sanderson, particularly focusing on her impact within the public sector. It examines her role in shaping business structures and influencing community betterment, specifically highlighting her efforts in motivating future generations and ensuring companies align with governmental goals. The analysis includes an evaluation of her strategies, such as her approach to organizational structure and her vision for city development. The report references key marketing concepts to assess whether her actions align with the role of a marketer. The analysis also covers her impact on the city of Perth and her influence on companies like Downer EDL Ltd, demonstrating her comprehensive approach to marketing and its broader societal impact.

Running Head: WHAT IS MARKETING?
What is Marketing?
Name of the Student
Name of the University
Author Note:

1WHAT IS MARKETING
The aim of the essay is to conduct a discussion on the case study of Kerry Sanderson
who had notable contribution in the field of marketing and thereby propose whether, Kerry
Sanderson suffice as a marketer or not. As such, the paper would include the aspects crucial
to the domain of marketing as to that of the role of the marketer.
The name of Kerry Sanderson is noted in the domain of public sector where she has
adorned the role of the career professional. Here contribution in her particular service area
can be noted to have extended for a period of 40 years can be seen in her contribution in
shaping the future of the country. In the context of the essay, concerned marketing needs to
be defined as a series of activities where the organization undertake activities to promote
sales related activities, either in terms of the product or in terms of services (Keegan 2017).
Such understanding of the marketing can be extended to realize that the marketer is
either a person or an organization whose responsibility is to identify the demand of the
market, either in terms of the goods or in terms of the service provided (Armstrong et al.,
2018). The following steps of the marketer thereby includes the marketer moving forward to
implement the plans in order to grab the desired market. Her contribution can be noted in the
he ordered structure that she had brought to the domain of shipping. Her contribution can also
be noted in the motivation that she had provided in the city of Perth where her contribution
was particularly in the decision-making aspect based on form that the city of Perth should
attain. Kerry had proposed an articulated vision in terms of the issues faced during the
formation of the city. She had a proper vision of the impact that a particular business can
create on the community where they were functioning (Meire et al., 2019). Her proposition
for the companies like Downer EDL ltd and similar others were that the organization should
work in congruence with the government in order to ensure common goal for the organization
concerned (Heald 2018).

2WHAT IS MARKETING
After evaluating the contribution of Kerry Sanderson for a period of 40 years it has
been clear that her contribution towards the motivating the future of the American force is to
motivate the generation to contribute to the productiveness of the organization. Along with
that her role in framing the structure of the city as well as ensure that the business
organizations contribute to the community betterment has explicated the fact that her role as
marketer can be noted in the influence that she had extended towards various sections.

3WHAT IS MARKETING
References
Armstrong, G.M., Kotler, P., Harker, M.J. and Brennan, R., 2018. Marketing: an
introduction. Pearson UK.
Heald, M., 2018. The social responsibilities of business: Company and community, 1900-
1960. Routledge.
Keegan, W.J., 2017. Global marketing management. Pearson India.
Meire, M., Hewett, K., Ballings, M., Kumar, V. and Van den Poel, D., 2019. The Role of
Marketer-Generated Content in Customer Engagement Marketing. Journal of
Marketing, 83(6), pp.21-42.