Business Proposal: Keto Food Takeaway Restaurant in Liverpool Street

This business proposal outlines the establishment of a Keto food takeaway restaurant in Liverpool Street, London. It begins with an executive summary highlighting the strategic location and the business's focus on providing healthy, low-carbohydrate meals to a diverse clientele. The proposal details the business description, emphasizing the benefits of the Keto diet and the restaurant's mission to offer quality food at affordable prices. It includes a market analysis that identifies competitors, target markets (working-class individuals and tourists), and current food trends. The organizational management section covers duties and responsibilities of key personnel, along with the use of management software. The sales strategies section discusses funding sources, pricing, and promotional activities like press releases and online marketing. The proposal also addresses legal requirements, market opportunities, and project growth, providing a comprehensive plan for the restaurant's success.

Keto Food Takeaway Restaurant Business proposal 1
Keto Food Takeaway Restaurant Business proposal
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A BUSINESS PROPOSAL FOR ESTABLISHMENT OF KETO FOOD TAKEAWAY
RESTAURANT IN LIVERPOOL STREET.
EXECUTIVE SUMMARY
Keto food takeaway restaurant is a fast food offering restaurant that will be solely owned.
Liverpool Street has been identified to be a desirable location as it is one of the busiest railway
stations in London. It serves as a terminal point of the West Anglia major route heading to
Cambridge, busier Great Eastern main road leading to Norwich, the Stansted Express service to
Stansted Airport, local and regional commuter trains that serve East London and destinations in
the East of England. This influences its diversity, creating a home, a refreshment area for people
(the business working, foot traffic) with different cultures and nationalities and ground for their
heritage's connection. It will also be offering home deliveries to all the individuals who will be
placing their orders, within and outside Liverpool street. This location is also suitable due to its
beauty that attracts a large number of tourists hence favoring the viability of the restaurant. The
main objective is to be a kosher restaurant that can meet all the needs of the customers. This was
set after a survey was conducted around the area whereby 80% of the restaurants are not entirely
reliable and partially meets the needs of the Liverpool residents and non-residents. The business
also focuses on its longevity and sustainability, which it borrows from its' objectives. The
advantages of satisfied customers are the assurance of customers' loyalty and need to repurchase,
sound revenue generation, easy to trace and weigh the customer's satisfaction, ability to retain the
prevailing customers and attract new ones. It will also help in identifying the key areas that need
change for improvement. The required personnel will be a manager, an accountant, ten trained
chefs, and fifteen suppliers.

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BUSINESS DESCRIPTION.
The Keto diet is a very low carbohydrate, high fat, and sufficient protein diet that stimulate fast
burning of fats positioning and maintaining the body in a metabolic state. It is a healthy and
nutritious diet that promotes weight loss, protects brain functioning, improves heart health,
primarily treats epilepsy, improves health specifically in women with Polycystic ovarian
syndrome (PCOS), reduces the risk of cancer and some cases of acne.
Mission statement.
The restaurant mission is that Keto food will change your life. This will be achieved by
• providing quality food at affordable prices.
• Ensuring customers' needs are met.
Location.
The restaurant will be located in Liverpool street where there is one of the busiest railway
stations (London Liverpool Street) in London. It serves as a terminal point of the West Anglia
major route heading to Cambridge, more working Great Eastern main road leading to Norwich,
the Stansted Express service to Stansted Airport, local and regional commuter trains that serve
East London and destinations in the East of England.
Ownership.
The Keto food takeaway restaurant will be solely owned by a manager who will be dealing with
fifteen trained and highly skilled chefs and ten competent suppliers.

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Licenses.
For the legal startup and running of the restaurant, registration will be done under;
• The Food Standard Agency- is responsible for food hygiene and food safety. It works in line
with local authorities to impose food safety principles and check whether all standards are met.
Once registration is done, there will be the issuance of the food hygiene certificate that fits legal
necessities for food handlers.
• Beazley insurance company -It will ensure the restaurant and provides the trading licenses.
• Eliminate Ltd- It will issue the pest control license.
• The city of London- Registration will be done 28days before the opening date of the
restaurant. This will be to let the Public Protection and Port Health services to know of the
business operations and location.
Market Opportunities.
• To integrate Italian, Indian, Chinese, Spanish, and American dishes so that the customers can
get them under one umbrella.
• Provision of home deliveries as it is a rarely offered service by the potential customers.
• Enhanced reliability by use of strategies such as operating on 24 hours schedule and
operating on weekends and public holidays.
• High-level serenity since this is the principal pursuit of the majority of the targeted
customers.
Project Growth.

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The location of the restaurant will influence its growth since a large number of tourists visits the
area. The busy railway stations also guarantee the flow of customers throughout affecting the
viability of the restaurant.
MARKET ANALYSIS.
Competition.
Despite the ambitions to venture in this business, we appreciate that the market is already
occupied to some extent. This, therefore, pushes us to know our competitors for better
development of marketing strategies. The following are the potential competitors;
Jose Pizarro-It is a highly accommodating Spanish cuisine. It offers all kinds of Spanish foods
and drinks. One of its strength is the quick fulfillment of orders to its customers.
Ned-It offers Italian Cecconi's foods and is among the best service providers in town.
Piccolino- It is set for the comfortability of all the Italian and non-Italian foodies’ fun. It is well
known for its consistency, reasonable offers, and services.
Yauatcha City- Its placed in a Chinese set offering patisserie and soft-shell crab. It is mostly
commended for its enticing and unusual set menus.
Market State& Fit.
The target market area can be segmented behaviorally or in a psychographic manner. In
behavioral segmentation, the market is comprised of both young and older people. For young
people, their interest will majorly be junk foods, a bit of entertainment and a variety of drinks.
On the case of older people, their attention will majorly lie on traditional foods and high-level
serenity. On the matter of psychographic segmentation, the lifestyle of the targeted population

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comprises of working-class people which interprets the desire to explore and have fun, especially
during weekends, evenings, and public holidays. ( Dolnicar, Grün, and Leisch, 2018)
Target market.
The restaurant is mainly targeting the working-class population of Liverpool Street and the
tourists visiting London. It is also open for the secondary residential community outside
Liverpool street square.
Profile of the Customers.
The working-class people are expected to be the top customers, either those living within or in
the exteriors of Liverpool Street. (Ganesh and Raghuraman,2016)
Trends.
Following a survey conducted in Liverpool street, several food and drinks were analyzed to be
the most consumed from 2018 to date. They are;
Fantastic- it is super tasty and pocket-friendly.
Subcontinent Street food.-This is Indian food that is adapted as a local meal by the people of
Liverpool.
Makaha- It is an Indo-Malay revolutionalized cooking that comes with a fantastic and smoky
burnt taste of the renowned Indonesian Barbeque.
Oil Baba’s-It is a meal that will liberate you into a meat-free person that will make you go
veggies. It’s a mix of fresh salad, delicious potato fries, Turkish flatbreads, and creamy hummus.
ORGANISATION MANAGEMENT.

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Duties and responsibilities.
a) Manager.
Duties delegated are;
• Be his boss-Being a single owner he makes all the business and management decisions. In
case he requires new employees, he conducts the job interviews, hires, trains supervises and
manages them. He ensures all the daily operations are running well.
• Seek funds opening-This is whereby, the manager oversees the restaurant finances by drafting
the budget of the business giving an eye and open mind to find ways to source out funds to keep
up the business.
• Set goals-The manager will be enunciating the short- and long-term objectives to ensure the
company increases its lifespan.
• Be the lead administrator-He matches and completes organizational work with all his
workers.
• Be enforcing policy-He nurtures policies that make the employees liable to one another.
• Be a trainer and an evaluator-In case of the advancement of the technology that needs to be
introduced to the workers; he trains them. He evaluates their performance to ensure satisfactory
work.
• Delegates work to the chefs, accountant, and the suppliers and have confidence in them that
will deliver as expected.
• Motivate its employees through some allowances like housing, medical, and transport. This
will create an environment for them and the restaurant to prosper. (Burns,2016)

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b) Chefs.
Main responsibilities are;
• Analyze the performance of the Keto foods and review them while planning the menus.
• Acting as the decision maker of when to order the Keto food ingredients from the suppliers.
• Inspecting the elements and ensuring that the food provided is of the best quality.
• Maintaining the hygiene standards of the kitchen.
• Ensures that the clients do not wait for long before they are served.
c)Suppliers.
• Distributing goods and services to the residents of Liverpool street.
• Ensuring ordered home deliveries have been met to the client’s satisfactory.
d)Accountant.
The duties set are;
• Financial auditing-this is checking whether the stated amount on the income statement and
inventories is the real value.
• Tracking restaurant expenses.
• Writing a report on finances.
• Managing and monitoring the overall budget of the restaurant.
• Processing the workers' payroll.

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• Collecting information, that is, balance sheets, the profits and loss statements, that analyze the
financial status.
• Preparing and recommending procedures and policies.
• Keeping all the records of the restaurant.
Organization chart.
Management tools.
Management software help in forming, planning, developing resource approximations, and
managing resource tools. (Cartens, Richardson and Smith 2016). For the smooth flow of the
restaurant, software put in place are;
• Open table-designed for identifying repeat customers, online reservations, and seat
organization.
• Clover-Makes its enjoyable to perform operations from anywhere encouraging flexibility.
• Jolt-Used in team communication, employee training, attendance tracking, scheduling
employees, and task computerization.
• Toast POS -It has a feature of menu administration that handles the preparation of the entire
menu, pricing, and customization of offline and online customers.

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• Lavu-It offers POS and inventory, expenses, and sales accessible on the internet.
• Touch Bistro-It manages orders, employees scheduling and tables speed up the ordering
process of the Keto food home deliveries and also makes it easier to do analysis and access
reports.
• Marketman-Helps monitor all the supply operations, manage restaurant inventories, send
communication alerts, remove paperwork, cut the fear of miscalculations and errors, tracking the
food cost, and also delegate work and supervise the employees.
• POS system Lightspeed Restaurant-Simplify creating of menus, facilitate payment, build and
implement schedules, take and manage placed orders and monitor all the operations.
• Zomato Base-It improves the relationship between kitchen and dining staff, provides an
update and also make changes that arise on the menu at any given instant and record customers
profile to learn of their experiences.
• inResto- Maximizes the seating capacity as it manages all reservations being made. It also
manages the customers, reports and analysis, POS incorporation, and the lines.
SALES STRATEGIES.
Sources of funds.
Finances to run the restaurant will be generated from personal savings, sales of the products and
services, investments, equity, venture fundings, and retained profits. More will be created
through borrowing from friends, angels, bank loans, grants, gifts, and collecting of debts.
Pricing.

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The average price for the Keto foods will be pocket-friendly. To calculate the food cost
percentage, the total food cost will be divided by the full returns.
Press release, promotion, public relations advertising and online marketing strategy
• The location-the restaurant will be located near the busy railway station, making it easy to
access.
• Direct mail-The manager will be sending emails to all the potential customers. This sells and
makes it easy to identify the restaurant through its address.
• To attract new customers, the managers will be ensuring that the needs of its primary
customers are fully met.
• Create a website, a Facebook page, and Instagram handle of the Keto food for online
searching of the restaurant services and goods.
• Producing a billboard to cater to the public knowledge of the restaurant.
• Offering discounts to its customers.
• Creating adverts that will be aired in televisions, radios and will be running through on social
media.
• Roadshows advertisement.
• Outside catering department which will involve cooking on occasions, in offices and homes.
• Production of business cards displaying the restaurant contacts, services, and good being
offered, the food samples, and its location.

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CONCLUSION.
The Keto food takeaway restaurant will be under sole proprietorship being owned by one
manager. Its main objective is to be a Kosher restaurant that a customer can rely on any day at
any time. This is a business that has been birthed from a visionary mind and is aimed to be the
next game changer in Liverpool street and also in the hotel industry of the Entire London.
Having learnt from the mistakes of other businesses that have presided this one in the region, this
one can be said to have adequate muscles to withstand the anticipated storms. The business has
been diversified to fit all the classes of people in this area and that is; the working class, the
youths and the elderly people. This will definitely be the people’s choice.