Key Account Manager: Job Description, Skills, SWOT Analysis, and Plan

This report comprehensively examines the role of a Key Account Manager, specifically focusing on the position at Radiometer Malaysia Sdn Bhd. It begins with a detailed job description, outlining responsibilities such as maintaining client relationships, addressing complaints, and collaborating with various departments. The report then specifies required and desired skills, including communication, leadership, and negotiation abilities, along with necessary qualifications. A SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats related to the role. Finally, a personal development plan is presented, detailing objectives, priorities, and action plans to enhance skills like commercial awareness, data handling, and problem-solving. The plan includes specific steps and timelines to achieve these improvements, ultimately aiming to improve performance in the role.

Professional Development

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Job description.............................................................................................................................3
key person specification & skills requirements...........................................................................3
SWOT analysis............................................................................................................................3
Personal Development Plan.........................................................................................................3
Action plan...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Career development is the series of activities in the life long process for the developing of he an
individual’s career. The process has the major level of involvement of the training on the
development of the new skills in order to move to the higher job responsibilities. This is also
helpful for an individual in achieving the career goals dependent on the personal interest in
significant way (Darling-Hammond, Hyler and Gardner, 2017). In this report, there will be key
discussion on the job responsibility of key account manager along with person specification &
skills requirements. There will be further development of the Personal Development Plan on the
basis of SWOT analysis of the individual.
TASK
Job description
The job description is the considered to be the art of narrative which have the describing of the
general task along with other related duties and responsibilities of the significant position. This is
helpful for the company to have the providence of the specific opportunity in order to inform the
employee and significant applicants by the qualifications or skills needed by the person in the
job.
Job description- key account manager
Job brief
Radiometer Malaysia Sdn Bhd is the Medical Equipment Manufacturer in Petaling Jaya is
looking for the skills account manager who is able to oversees the relationship of the company in
term of maintaining the important client. The manager will be responsible for the obtaining and
maintaining the long-term key customer by completing and comprehensions their specific needs
and requirements.
The ideal candidates will be adaptable for building the strong level of relationships with
strategic customer by identifying the needs and requirement in order to promote the business
solutions and achieving the mutual satisfaction.
Responsibilities
 For developing and sustaining the solid relationship with key clients that’s is helpful in
generating more revenues for the company.
 Addressing and resolving the key client’s complaints.
 To have the act in the main points of contact which is assigned as the between the key
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clients and internals terms.
 Supervising the account team which is being assigned to each specie key clients.
 Communicating and collaborating with the advertising, design, marketing, sales, and
logistics departments to ensure that key clients’ needs are met.
 There is more comping of the report on the progress of account, goals and forecasting as
the account teams and respective stakeholders.
 To have the developing through understanding of the needs and requirements of the
clients in order to prepare for customized solution.
 Developing the new business with clients in order to have the identification of areas of
requirements.
 To have proper level of forecasting’s and tracking if the key account metrics an
preparation of the account status.
Requirement and qualification
 Proven experience as the key account manager
 To have the experience in the sales and processing the solution based on the customer
needs.
 Strong communication and interpersonal skills with aptitude in term of building the
relationship with professional and organizational level.
 BSc/BA in business administration, sales or relevant field
key person specification & skills requirements
Key skills Specification Necessary Desired
Knowledge Organisational strategy. Desired
Knowledge Regrading business practice, politics and
culture.
Desired
Through experience with the CRM software Necessary
Understanding of rules along with values in
technologies and platform.
Necessary
Ability to juggle multiple account management
projects at the similar time.
Necessary
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Experience 3-year experience in managing people and projects in
their key account’s management department.
Necessary
Responsibility for preparing the report on the
progress of account, goals and forecasting as the
account teams and respective stakeholders.
Necessary
Proficiency in the Microsoft Office Suite (Word,
Excel, Outlook, and Access), Adobe Creative Suite,
and CRM and CMS software.
Desired
Need to have working knowledge in terms of HTML
and CSS for competitive advantages.
Necessary
Track, analyse the report on auditing report and the
business forecasting.
Desired
Skills The skill for strategically exhibits with the strong
accounting management by ensuring there
prompting the communications with customers
(Kennedy, 2016).
Necessary
Entrepreneurial instincts and commercial skills to
motivate and maintain high standards.
Desired
Excellent level of verbal communication with
customer centred approach for collaborative working
and problem styling.
Necessary
To have the excellent level of supervisory over the
departs by looking have the managing personnel.
Desired
Analytical, focusing on results. Necessary
Behaviours To be centre and more level of imaginative. Necessary
In order to be part of the commercials level of
advisability.
Desired
Collaborative and responsible along with more
manner of negotiability development.
Necessary
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Inspiring and influential in order to be challenging an
innovative.
Necessary
Special
circumstances
To have flexible in terms of attending the company
into the different circumstance in specific manner.
Necessary
Skills required
 Communication skills to have the management of the strategic programmes which
encompasses the entire strategic programme in perfect manner.
 Leadership skills to have the adapting the directing customer and managing employee at
the all level of business on tasing the major key initiative (Johansson and Gedda, 2016).
 Skill negotiation is helpful in building the lifetime value of the customer. This have the
keen sense of the killer presentation skills, and the confidence to hold their ground and
push back when necessary.
 Value based selling as the need to have the value of the offering in both strategically and
financially to customer.
 To have the excellent organizational skills
 The ability of the problem-solving aspects of business.
SWOT analysis
Strength Weakness
Value based selling have been the keep point to
make the strategic development.
Excellent level of communication skills.
Cooperative and collaboratives.
3-year experience in managing people.
Leadership skills an getting easily bored with
routine and fix life
There is weakness is detailed planning skills
which tuned to be the difficult in managing.
Lack of organizational skills
Problem solving aspect for business.
There is lack of IT proficiency.
Opportunity Threat
Having the new career directions in the
Radiometer Malaysia Sdn Bhd.
Having the wider career prospectus.
Having no rigid career progression
Lack of pacific training qualifications
Conflict issues are distracting
Nor level of commercial and meet experience.
Have the difficult and mismanaging
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Better level of earning prospectus.
Have the experience in working different
environment.
experience of management.
There is the threats of the high fee negotiating
power of the clients ‘
There is the intense level of global
competitions.
As the lack in developing the presentation
proficiency insuring out to be threat for the
firm in order to gains the market competitive
ness.
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Personal Development Plan
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objective priority way to perform support time
written
communication
high To have the starting the
blog and reading the
appropriate articles in
order to have the
improvement for writing
the professionals.
There is more basic
understanding in term
of the articles, books
and library in order to
have the learning on
the professional
writing.
The more
development through
the workshop and
internet resources will
be helpful in getting
the success.
2
months
Commercial
awareness
high To have the look on the
current trends which
tends to have the
opportunity for over all
development of global
trends in specific way.
newspaper, magazine,
tv, internet, friends
and people to be
originals
1
months
data handling moderate to have the proper level
of group handling in
order to be the part of the
business analyst in
perfect manner
(Mahlamäki, Rintamäki
and Rajah, , 2019). this
is tending to be possible
by gathering and printing
out the research evidence
of portfolio.
There is more basic
understanding in term
of the articles, books
and library in order to
have the learning on
the professional
writing.
25 days
9

Problem
solving and
decision
making
moderate there is need to have the
inclement is the specific
level of decision making
along with making
propertied discussion
with different ream
member in terms of the
specific plan’s
envelopment.
More level of friend ,
class mates and the
group member will
help in developing the
internal resources.
1
months
networking high to have the building the
proper linkage with the
friends along with asking
the with the one to have
the proper level of
endorsing.
The use of more level
of networking sites
such as the Facebook,
social media, texting
and getting in touch in
order to have the
helping to promotes
them is the important
aspect for the
business.
2
months
time
managements
moderate in order to punctual in
the working environment
along with having the
good level of reputation
among the leaders and
manager.
There ill bow
development of the
accurate level of the
punctuality to work in
the specific direction
to gains the possible
most reference.
1
months
leadership
skills
high in order to have Track,
analyse the report on
auditing report and the
business forecasting
(Brown, Tiu and Yoeli,
By helping the
mentee amor friends
will help in reviewing
the areas of specify
improvements along
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2020).
Entrepreneurial instincts
and commercial skills to
motivate and maintain
high standards.
with discovering the
new areas of
behaviours.
Action plan
As per the proper analysis of the requirement of the key account manager, there rea the several
level of responsibilities and the role which are trend to be the important aspect for the
improvement for the personal development in significant orders (Ingold, 2018). As per the
specifying the SWOT analysis, I have the blacken the various level of weakness which are tends
to be improved with the required time period playing important role in aching the perspective of
life. The more development through the workshop and internet resources will be helpful in
getting the success is being the crucial aspect in developing the skill which are more promote
having the importance to get success in life. At the present moment of time I have developed the
skill in shamateurs order but still facing the issue in mismanaging more things in perfect manner.
Excellent level of communication skills has been achieved orally but have the scientifically make
the proper level of achievement in developing the communication skill. There is weakness is
detailed planning skills which tuned to be the difficult in managing for developing and sustaining
the solid relationship with key clients that’s is helpful in generating more revenues for the
company. Hence this will be competitive advantage as developing the new business with clients
in order to have the identification of areas of requirements.
CONCLUSION
From the above file it can be concluded as key discussion on the job responsibility of key
account manager along with person specification & skills requirements (Sousa, and Rocha,
2019). This is helpful for the company to have the providence of the specific opportunity in order
to inform the employee and significant applicants by the qualifications or skills needed by the
person in the job. The manager will be responsible for the obtaining and maintaining the long-
term key customer by completing and comprehensions their specific needs and requirements.
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REFERENCES
Books and Journals
Online
Darling-Hammond, L., Hyler, M.E. and Gardner, M., 2017. Effective teacher professional
development.
Kennedy, M.M., 2016. How does professional development improve teaching?. Review of
educational research, 86(4), pp.945-980.
Care, P., 2016. Job description.
Johansson, S. and Gedda, D., 2016. Management of Key Account Relationships in SMEs: A
Resource-Based View.
Mahlamäki, T., Rintamäki, T. and Rajah, E., 2019. The role of personality and motivation on key
account manager job performance. Industrial Marketing Management, 83, pp.174-184.
Brown, K.C., Tiu, C. and Yoeli, U., 2020. The Decision to Concentrate: Active Management,
Manager Skill, and Portfolio Size. The Journal of Portfolio Management, 46(5), pp.41-62.
Ingold, T., 2018. Five questions of skill. Cultural geographies, 25(1), pp.159-163.
Sousa, M.J. and Rocha, Á., 2019. Skills for disruptive digital business. Journal of Business
Research, 94, pp.257-263.
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