Business Strategy and KPIs: APEX Anesthesia Review Analysis

This report provides a comprehensive analysis of APEX Anesthesia Review, an online review course for students, focusing on its business strategy and key performance indicators (KPIs). The report addresses three key questions: the overarching strategy, tactics, and the application of SMART criteria for KPIs. The strategy encompasses human resources, facilities, processes, and technology, emphasizing email list building, IT support, and task management. Tactics include utilizing Zoho Campaigns for email management, implementing pop-up forms, maintaining detailed documentation, and proactively addressing student issues. The KPI section emphasizes specific, measurable, attainable, relevant, and time-bound goals, including lead generation, service quality, and customer satisfaction. The report highlights the importance of aligning goals with student demographics, using LinkedIn for lead generation, and measuring performance metrics to ensure effective service delivery and student success. The overall objective is to enhance the company's ability to attract new users, nurture existing ones, and provide high-quality services.

KEY PERFORMANCE INDICATORS
APEX Anesthesia Review

QUESTION: 1 (BIG PICTURE STRATEGY)
APEX Anesthesia Review is an online review course that consists of classroom, boards and stay
certified. With this company also certified with NBCRNA. It removes the complexities from
courses and teaches busy students in an engaging and simplifying way. Services offer like
question guided tutorials, review exams, mock exams, flash cards, and workbooks. With internet
connection student’s performance is also synchronizes and learn thing at own place through
computer, smartphone, and tablet. company possess with several issues related to email list, mess
in receiving message, marking strategy to generate leads, develop prospects, onboard new users
and nurture existing users. Through proper implementation of overarching strategy which
includes recruitment of skills human resources respective to job design, using of facilities like
infrastructure, technology and equipment properly by technical and IT experts, and development
of authentic or ethical process and procedures by project management manager. All these
strategies help the company to identify the strengths and weaknesses, allocation of resources, and
competitors through environmental scanning.
QUESTION: 2 (TACTICS)
Company should focus on overarching strategy that enables to identify the tactics to achieve the
plan goals. It includes the human resource, facilities, process, procedures, and technology
program.
Email list building tactics: well maintain mailing list able to communicate and attract targeted
students in a best way. Rather than manual entry of students, entry should try Zoho Campaigns
that helps to direct import from excel. Use of Zoho campaigns also maintain the duplicates,
bounces, and unsubscribe automatically which helps in clear out of unwanted files. In addition,
segmentation of email list ensures that right person will get right message at a particular time.
Establish of QR code on company website also helps in leads generation.
Technical and IT experts: hire skilled persons possess with the responsibility to serve the
outstanding services in company and to solve equipment and technology issues including
acquisition, operations, maintenance of email list, upgrades and replacement. Company should
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focus on automation technology through overarching tactics so that students get right message at
right time.
Task management tactics: company possess with several issues related to different sector,
multiple task management strategy can used for solve ongoing problems. Develop what- do list,
prioritize the specific task at a particular time and use of task management software like time
tracking, task management apps.
Pop up forms: a well-designed pop up forms enables to boost up the company’s subscriptions.
Company should use “mailchimp” marketing platform who deals with different campaigns like
social media, landing pages, digital Ads, email, postcards, and automations.in addition, light box
popup are also use by company as they able to get more subscribers as they are eye- catching and
display on interest basis only.
Documentation tactics: habit of keeping a record of every interaction and application process
with students enables the company to solve the client problems, when things went wrong in a
most easy way.
Tactics of Proactive in problem solving: act as a proactive in problem solving based on different
enrolled courses by student. Through refinement in domain of lead generation, try to develop a
relationship of trust and respect with students. Nurturing existing ones through keep in touch via
emails and other social media, and this attitude assurance the students to stick with the company.
Tactics of setting clear goals and expectations: to attract the new users and nurturing existing one
company should give the students clear expectations for what they will do, what the students
wants from company and how the company provide its customer services. Company’s
employees with communication skills, easily able to understand why the expectations are there
and how important are to achieve setting goals.
QUESTION: 3 (KEY PERFORMANCE INDICATORS)
For the successful flourishing of project there should be use of SMART criteria of key
performance indicator that is Specific, Measurable, Attainable, Relevant, and time- bound.
Focused on all round development of a company rather than focused on single segment.
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Specific: there should be planned specific goals and core objectives that have to achieve by
company in an ethical way. Company specific objective should be to serve best deliverable
services to their customers, through lead generation and prospect development. Lead generation
refers as the commencement of customer’s interest or initiation of inquiry into particular
products and services of a business. Through Sales Leads company should focused based on
demographic profile like income, age and gender of a students and it make deliverable smoothly,
also helps in nurturing old clients. In addition, LinkedIn acts as one of the most valuable
channels for qualified leads. It helps to access students and professionals easily, which is not at
all possible on other sites.
Measurable: measuring performance towards goals also helps to identify whether the company
able to achieve its objectives effectively or not. Measures in terms of service and quality in terms
of reliability -to deliver services in a consistent and proper manner, assurance – ability of
employees to create trust and confidence with customers, tangibles- the appearance of prospect,
empathy- care about individual at what extent by employees, responsiveness- by measuring
speed of a particular services.
Attainable: setting up of realistic goals and objectives through company that, attainable in real
world situation. Business process automation in a correct technical way enables to reduce the
subject of human error and leads enhancement in revenue.
Relevant: is the achievable goals are relevant or not for the organization, calculation of customer
acquisition cost related to marketing distribution, creative and technical, technology and
software. With this net promoter score also helps in identify the relevancy that how likely
students recommended the company’s services in their network.
Time frame: lowering the service escalation rate through providing the quality service on
respective allotted time. In addition, company should try to resolve students quarries with
respective to their courses and this helps company’s progress. Arrangement of proper training
sessions to students for excellent score in exams, schedule should be developing at the start of
each week or month according to complexity of the subjects and plan estimated time for
completion of each task.
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