Virtual Resort Simulation: Key Performance Indicator Analysis Report

This report analyzes the key performance indicators (KPIs) of a virtual resort simulation, focusing on metrics such as REVPAR, gross operating profit, market share, ROCE, guest satisfaction, ADR, occupancy rate, public awareness, hotel quality index, annual staff turnover, and staff satisfaction. The analysis identifies the strengths and weaknesses of different teams within the simulation, highlighting team 6's strong performance in several areas. The report also discusses areas for improvement, such as enhancing the hotel quality index and front desk services to increase profitability. Furthermore, it proposes potential new products and services, including easy check-in and remote control facilities, to enhance customer satisfaction and gain a competitive edge. The conclusion emphasizes the importance of KPIs in measuring business success and the role of innovation in achieving profitability.

Key Performance Indicators of Virtual
Resort (HOTS :Hotel simulation)

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Various key indicator factors of resort can be reviewed as follows:.......................................1
2. Explain why the performance is good and at which point key performance indicators can be
improved......................................................................................................................................2
3. Identification potential new products.......................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Key performance indicator may be defined as quantifiable measure which is used for
evaluating success of an organization, employee, etc. in order to meet the objectives for
performance (Albats, Fiegenbaum & Cunningham, 2018). An organisation can use KPI's for
multiple levels in order to evaluate the success of reaching set targets.
1. Various key indicator factors of resort can be reviewed as follows:
REVPAR: RevPAR is a revenue per available room which is a performance metric for resort
which can be calculated by dividing hotel's total guest room revenue by the room count and by
the number of days the period being measured. REVPAR value is highest for team 6 i.e. 86.89
and its is followed by team 4 63.06 and team 5 which is 58.31. So it can be said that team 6 has
performed well among the teams.
Gross Operating profit: It can be interpreted that the gross operating profits for team 6 has got
has performed well in quarter 2 than in quarter 1 and which has been followed by the team 8 and
team 7.
Market Share: It can be interpreted that team 6 has performed well as compared to other teams
in the quarters and has been able to achieve higher market share for the resort in 3 quarter years.
ROCE: Return on capital employees is a profitability ratio that measures how efficiently a resort
can generate profits (Vieira & et.al., 2018). It can be interpreted that team 3 has performed well
for the resort in 3 quarters and been able to do better for the organisation.
Guest Satisfaction: It is the level which shows that how much a particular guest has been
satisfied with the service of the hotel. It can be interpreted that team 6 has performed well in
satisfying the customers which has been followed by team 2 and team 1 other team performance
has decreased in 3 quarters.
ADR: ADR is calculated by taking the average revenue earned from rooms and dividing it with
number of room sold. It can be interpreted that team 4 has performed well among various teams
in 3 quarters which is followed by the team 5 which has been able to improve its performance in
3 quarters.
Occupancy Rate: It is the ratio of used space to the total amount of available space. It can be
interpreted that team 6 has performed well in three quarters among the various teams team. Also,
it can be interpreted that team 5 has also performed well in quarter 2 as compared to quarter one.
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Public awareness: Public awareness is the process by which people get aware about the
products and services of the restaurant. It can be interpreted that team 5 has performed well in all
the three quarters in generating public awareness which is followed by the team 7 and team 6.
Hotel Quality Index: Hotel quality shows what is the quality of hotel in providing services to
customers, It can be interpreted that Hotel quality index has been decreasing for all the team
form quarter 1 to quarter 3 but out of all teams 5 has performed well.
Annual staff turnover- It aids to show the retention level of the employee in the hotel. Thus, as
per the stimulation graph it has been noted that the annual staff turn over was at the good ratio. It
is different as per the various teams. Thus, the highest team ratio can be seen in the Team 8.
Staff satisfaction- The satisfaction level of the staff can be seen with the annual staff turnover.
Therefore, it can be enhanced with the good salary and packages. Hence, the as per the annual
performance indicator the staff satisfaction has been ranked at 7.
2. Explain why the performance is good and at which point key performance indicators can be
improved.
From the stimulation graph it has been noticed that the guest was satisfied with the
quality of the services. Therefore, the main issue was in relation with the hotel quality index.
Thus, the quality of the services was decreasing and it is affecting the profitability ratio (Pollitt,
2018). With the help of improving the quality of the services the firm can able to have
enhancement in productivity and profitability. Therefore, some room are in hotel in poor
conditions that need to redecorated. Front desk area has to b improvised so it can create better
first impression over the customers. Hence, needs attention in order to improvise the services.
3. Identification potential new products.
The target market for the product and services will be adults, retired and senior citizens.
Therefore, the new services can be implemented as to have easy check in and remote control in
room. Easy check in will be helpful for guest to make it easier to inquire about their rooms and
upgrades facilities Tsiamoulos & et.al., 2018). Other, remote control facility would help in terms
to control room with remotely through the phone. Thus, customer can able to brose, order food
and so on. Therefore, hotel Hilton ALSO provide this service to their customers. This is the most
attractive key factor that aids to enhance the customer satisfaction and it leads to enhance
profitability and productivity. Hence, better innovative facilities leads to create the good position
within the market.
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Hence, the many of the hotel do not still in use of this innovative features. By bringing up this
innovation in hotel, these facilities would help in terms to overcome from competition.
CONCLUSION
Hereby, it can be concluded that key performance indicator aids to measure out the
success of enterprise. Thus, report is based on determining the balance scorecard and success of
the profitability with brining up innovative facilities.
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REFERENCES
Book & Journal
Albats, E., Fiegenbaum, I., & Cunningham, J. A. (2018). A micro level study of university
industry collaborative lifecycle key performance indicators. The Journal of Technology
Transfer. 43(2). 389-431.
Vieira, A & et.al., (2018). Residential solar water heaters in Brisbane, Australia: Key
performance parameters and indicators. Renewable energy. 116. 120-132.
Pollitt, C. (2018). Performance management 40 years on: a review. Some key decisions and
consequences. Public Money & Management. 38(3). 167-174.
Tsiamoulos, Z. P & et.al., (2018). Impact of a new distal attachment on colonoscopy
performance in an academic screening center. Gastrointestinal endoscopy, 87(1), 280-287.
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