Keystone Support Services Business Report - Intro to Business BA30591E

This report assesses the viability and future success of Keystone Support Services, a start-up commercial and industrial cleaning business. It highlights the company's awareness of the micro and macro business environments and the relationship between them. The report outlines the business plan, marketing strategies, target clients, and future goals, supported by realistic data and facts. It also addresses the impact of internal and external factors, such as Covid-19, on the business. The analysis includes a PESTLE analysis of the macro environment and Porter's Five Forces analysis of the micro environment. The report concludes with recommendations for overcoming challenges, particularly those posed by the pandemic, and emphasizes the importance of strong marketing strategies and customer relationships.

Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Keystone Support Services
Introduction to Business
Assessment 2 – Individual Report
Start-up Partnership– Keystone Support Services - commercial and industrial cleaning
services
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Table of Contents
Introduction...................................................................................................................3
Overview of the Report..............................................................................................3
Background of the Company.....................................................................................3
Business Plan...............................................................................................................4
Different Types of Businesses..................................................................................4
Your Business Structure............................................................................................4
Macro Environment...................................................................................................4
Micro Environment....................................................................................................4
Impacts on your Business.........................................................................................4
Conclusion....................................................................................................................5
Overall argument summary.......................................................................................5
Recommendations....................................................................................................5
References List.............................................................................................................6
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Introduction
Overview of the Report
This report was created to outcome the successof a start-up commercial and
industrial cleaning business for the future,it’s operationality, having in mind the
functionality of the company. It also wants to demonstrate to all, partners, business
competitors and clients or future clients the fact that Key Stone Services is a
competitive business, very much aware of the micro-environmentand macrobusiness
environment where it will develop its activity, as well as the relationship that exists
between those.
This report basically it’s made to help the business to become a successful
functional company as well as to present everyone the business its-self, what is its
domain of activity, the market and environment where is developing, as well as the
business plan with all marketing strategy, clients and where the company will be in
the future. All is be supported by realistic numbers, data, facts and proves. Not to
mention the impacts over the company from different internal and external factors, as
Covid-19.
It is a valuable tool of development for Keystone Support Services and any start-up
business should have one.
Background of the Company
Keystone Support Services is a start-up commercial and industrial cleaning business
founded by 5 partners, in September 2021, in London, which provides as it been
highlighted(all, 2021)“high value-added personnel supply services with bio-
degradable products” The company’s capital is £200 000 with intention of raise to
£300 000. The report wants to show how the £100 000 difference can be raised from
investors. The business runs with 150 employees and estimates to have 500by the
end of next year as it will be showed in the report.
It is a sustainable, unique company with eco-friendly products and services, working
with full compliance of global standards i.e. ISO9001, ISO 18001, ISO1400.
Keystone Support Services isAchilles accredited to carry out personnel recruitment
and supply.
Even the business is a start-up in a very competitive and unique market offering very
professional sustainable eco-friendly services tailored on their clients makes
Keystone Support Services a promising successful business. This is another
element of functionality and operationality that the reports want to present in
comparation with other similar businesses.
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
It has been estimated 3 major clients in the first month of their activity andto sign with
BBC ad Tesco by the end of next financial year. Keystone Support Services’ other
major target clients are London Underground and Overground stations and Depots,
Hospitals, Malls, Offices, Colleges premises.
Business Plan
Different Types of Businesses
The business industry is represented bya variety of businesses from sole trader,
partnership, to private and publiclimited companies.
Business Structure
Hierarchy Business Structure for Keystone Support Services
As a start-up business partnership which offers personnel supply services and
industrial and commercial cleaning services with150 employees needs a clear
structure to achieve its goals and missionguided by the company vision. According
to(Silbiger, 1994)“The customer structure is common in-service industries.” Based on
the business vision stated(all, 2021) “Once a partner – forever partners. We take the
outmost advantage of the characteristics of our client’s business to provide services
with clear precision and efficiency in a safe, sustainable environment for a green
future. With our eyes on a common future, we will continue expanding our cleaning
services and personnel supply by assisting our clients with meeting up their
operational challenges” and all study and research Key Stone Supply Services
structure is a costumer structure.
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ChiefExecutiveOfficerAlexandra-DorinaButaMarketingandSalesManagerKarolinaOrzelHumanResoursesManagerDoyinBabjideClientandServicesSupoortManagerAhmadAljasemBusinessSupportManagerLilianaSolomon

Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Macro Environment
PESTELAnalysis for Keystone Support Services
PESTLE external factors Research and Findings Risk Level
POLITICAL FACTORS Brexit
Political stability
Governance system
Medium to high
Low to medium
Low
ECONOMIC FACTORS Brexit
Growth fallow by
restrictions of pandemic
Inflation / exchange rates
High
High
Medium to high
SOCIAL FACTORS The proportion of working
age
The diminishing of
diversity of people
working or employable
Lack of force work
High
High
High
TECHNOLOGICAL
FACTORS
Progress of technological
tools and bio - products
used in industry
Biodegradable products,
organic products friendly
to environment
Progress of media and
transport
Small / not a risk
No risk – opportunity
Small/ it is an opportunity
ENVIRONMENTAL
FACTORS
Pollution
Locations
Medium to high risk as
some location as tube ad
train stations, bus stops
are exposed to different
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Recycling and waste
management
Weather and climatic
conditions
level of pollution
Adopting efficient waste
management practices in
organizational units that
are located in or near
urban areas is highly
crucial for Keystone
Business.
Extreme weather
conditions can increase
the cost of operations and
compel the Keystone to
make the value chain
more flexible
LEGAL FACTORS Health and safety
Discrimination
Consumer protection laws
Not applicable as the
company respect the
legal regulation
Not applicable – the
company is multiverse
and committed to equal
opportunity for everyone
with legal rights to work in
U.K.
Keystone Business need
to study data protection
regulations to protect the
customer data
Micro Environment
Porter’s Five Forces for Keystone Support Service
Porter’s 5 Forces Research & Findings Risk Level
– Low –
Medium –
High
Suppliers
Who are they?
How much do they
cost?
What is the
Janitorial supplies, Addley, Elanse are some of
the suppliers for Keystone Support Services.
They cost high from the respective organisation.
Bargaining power is high
Medium to
high
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
bargaining power?
Substitutes
How can your
service be changed
/ improved / made
different? When
and who can make
those changes
happen?
- The rise of machines is a good thing for
the business that generates innovation
within the organisation for improving the
effectiveness of business.
- Human resources and administration
within the company can make the
changes.
Low to
medium
Buyers
Who are your target
customers? What
do they want? How
much bargaining
power (choices) do
they have?
- BBC, Tesco, London
- These marker share want their products
and services at low cost as much as
possible.
- They have high bargaining power.
Medium to
high
Internal Rivals
Who are your
current
competitors? How
much control do
they have of your
market?
Cloud Genius Advisors, RSM Consulting,
TrueCloud, Yelp For Business, Jibunu and
NXTurn
These competitors have high level of control
over the market.
Medium to
high
New Entrants
Who could
potentially enter this
market and pose a
threat to you?
When are they
entering the
market? How will
this effect your
prices/costs?
Businesses with innovative products as well as
services who are bringing differentiated products
can easily enter in this market and can be a high
threat for Keystone Support Service.
They enter the market when they develop unique
products and services with some additional
features and sell them at lower costs as
compared to the Keystone Support Services.
This will highly effect the prices of the Keystone
Support Service as new entrants within the
industry will bring their differentiated products
and services at low costs in comparison to the
respective organisation.
Medium to
high
Impacts on your Business
Civid-19 impact on Keystone Support service -
Covid-19 had a great impact on all industries and its effect is spreading
across the world. The main concentration for businesses and government is the
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
safety of the people. When this focus will be in continuing, the implication for growth
of economy as well as profits of the organizations will have to cause a sharp sell-off
in equity markets around the world.
In context to marketing, the global pandemic situation of Covid-19 has greatly impact
the processes of advertisings, promotions and many more. It also forces companies
to reexamine the thinking in respect to present and future campaigns of advertising
and marketing for maintaining a stable flow of income. Most of the advertising and
marketing departments are facing the challenges and are critically thinking
innovative as well as creative marketing strategies and frameworks. However,
government has been implementing several approaches to reduce the effect of
COVID-19.
As discussed above, Covid-19 has its impact on every sector around the
world and service sector is a great example of it. During pandemic situation, the
operations of the service industry such as Keystone Support Service are highly
affected because of economic lockdown. Decisions were taken by the government of
the respected country to shut down the businesses which have a great impact on
service industry. This reduces the sales volume of the business and hence the level
of profitability. This is how the impact of Covid-19 greatly influence the business
operations of service industry.
Conclusion
From above explanation of the report, it has been concluded that start-up of
commercial and industrial cleaning business maintain a spotless workplace that
gleams as well as shines for the first time visitors. In this report, background of the
company has been discussed and along with it a business plan has also been
designed within this portfolio. Moreover, the concept of business structure also has
been described in this report. Furthermore, micro as well as macro environment
analysis have also been conducted in this report that impacted business functioning
in many ways.
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Recommendations
There are some recommendations that must be followed by business to
overcome from the pandemic situation of Covid-19. The organization must develop
strong marketing strategies that will help it in facing the competition and also helps it
in gaining the competitive advantage over the competitors in the market. It should
build strong relationships with its customers that will facilitate it in maintaining the
customer loyalty as well as brand value in the market. This process will provides
assistance to organization in expansion of business and increases sales volume of
the company.
References
all, S. e., 2021. Power Pont Business Proposal PLan Keystone Support Services,
London: s.n.
Silbiger, S., 1994. The 10 day MBA A Step-BY-Step Guide ToMastering THe Skills
Taught In Top Business Schools. London: Judy Piatkus (Publishers) Ltd.
Bibliography
all, S. e., 2021. Power Pont Business Proposal PLan Keystone Support Services,
London: s.n.
Boddy, D. (2014) Management: An Introduction. Sixth Ed. Harlow: Pearson
Byrne, P (2021) Business skills for the 21st Century. Hampshire: Pearson
Combe, C. (2014) Introduction to Management. Oxford: Oxford University Press
Cottrell, S. (2019) The Study Skills Handbook. Fifth ed. London: Red Glob Press
Ebert, R. and Griffin, R. (2013) Business Essentials. Global Edition, Nineth ed.
London: Pearson
Kotler, P. and Armstrong, G. (2012) Principles of Marketing, Global Edition. 14th ed.
London: Pearson
Needle, D. (2012) Business in Context: an introduction to business and its
environment, Fifth ed. Andover: South-Western Cengage Learning
Rugman, A. M and Collinson, S. (2012). International Business, Sixth ed. Harlow:
Pearson
Ryan, D. (2014) Understanding Digital Marketing: marketing strategies for engaging
the digital generation. Third ed. London: Kogan Page
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Alexandra-Dorina Buta 21001580 Introduction to Business – Assessment 2 Individual Report
Silbiger, S., (1994)The 10 day MBA A Step-BY-Step Guide ToMastering THe Skills
Taught In Top Business Schools. London: Judy Piatkus (Publishers) Ltd.
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