Diploma in Digital Marketing - Assignment 4: Keyword Research Report

This report presents a keyword research analysis conducted for a digital marketing assignment, focusing on the fashion and retail industry. The report outlines the process of generating a keyword list using various keyword research tools, specifically mentioning Wordstream. The analysis emphasizes the importance of selecting relevant and descriptive keywords to attract the target audience and enhance website traffic. The report includes a list of keywords and phrases, categorized by women's clothing trends, affordable clothing, fashion blogs, unisex clothes, trip clothing, upcoming trends, Pinterest-inspired clothes, and affordable jewelry. The report highlights the significance of competitive analysis and long-tail keywords in the fashion industry. The conclusion emphasizes the role of unique and easily accessible keywords in boosting website engagement.

The keyword
Research

INTRODUCTION
This report is going to create a lot of keywords which helps in engaging high traffic on the
website. The keywords are the main points which defines about the content and areas on which
the search engines respond (BONERA, BIGI, and CAVALLI, 2020). The report has chosen
fashion and retail industry to drive best keywords for the web pages. The chosen niche market is
for above the age group of 18 and middle class income consumers.
MAIN BODY
TASK
 Keyword list for fashion industry
 Women clothing trends
 Affordable clothing in small sizes
 Fashion blogs
 Low range daily wear clothes
 Unisex clothes for work
 Where to buy clothes for trip
 Upcoming fashion trends
 Pinterest inspired clothes
 Affordable jewelleries
These are the list of keywords which are generated through using the tools. This can be done
through generating keyword list by comparing the results with other pages using the similar
keywords. It is necessary to choose the keywords which gives some explanation and includes
long sentences. If there will be only single word, then the user will not get the exact information
which they are looking for (Rigoli, 2020). Therefore, long sentences contain proper justification
and reason for using the keyword. In order to generate the keyword list, Word stream key word
tool has been used to search about the popular words, their ratings, monthly search volume and
competition. All these things matter a lot in searching about keywords. In fashion and retail
industry, there is high competition for clothing, jewelleries, accessories and many more. There
are wide rang of trends and articles found in this sector that raise the competition and needs of
people. This shows that, it requires effective keywords that would catch user attention in much of

the cases. For that instance, keyword comparison is necessary to enhance the views on business
website.
Fashion Jewelleries
The keywords for fashion industry mainly
relates to the fashion, clothing, footwear and
market trends. The keywords mainly relate to
customer needs and wants (Yoo, and.et.al,
2019). This relates to the key findings of
customer’s market research which is used
through fashion keywords. Therefore, it
enhances the opportunities to attract larger
audience.
In this fashion industry, other keywords relate
to different articles like jewelleries and
accessories. The keywords used here would be
different i.e. jewelleries for party, weeding or
on different occasions. It assures that, there is
requirement of key word that describes the
needs of customers related to the jewelleries.
As per the comparison stated above, the keyword must be set by analysing competition in the
market. Make sure that every word will use to attract audience of fashion industry and the
particular niche market (Firoozeh, and.et.al 2020). Therefore, there will be key demonstration of
such activity to promote better growth channels.
CONCLUSION
The report has concluded that, every business needs to boost audience on their website. For
that instance, keywords play a curial role in engaging users by searching for what they look for.
So, the keywords must be unique and easy to write for easy reach to users.

REFERNCES:
Books and Journals:
BONERA, M., BIGI, A. and CAVALLI, A., 2020. Keyword research analysis: a new
methodological approach to brand positioning evaluation. Grand challenges:
companies and universities working for a better society, p.99.
Rigoli, A., 2020. Why keyword research is important for any SEO campaign.
Yoo, S., Jang, S., Byun, S.W. and Park, S., 2019. Exploring human resource development
research themes: A keyword network analysis. Human Resource Development
Quarterly, 30(2), pp.155-174.
Firoozeh, N., Nazarenko, A., Alizon, F. and Daille, B., 2020. Keyword extraction: Issues and
methods. Natural Language Engineering, 26(3), pp.259-291.
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