Business Math 2 Project: KFC Franchise Research and Marketing Flyer

This project focuses on analyzing a KFC franchise in California, as part of a Business Math 2 course. The student researched the target market, marketing mix, and owner opportunities. The project details the products offered, the target market (all age groups), and the initial investment required ($1.5 million franchise cost and $45,000 franchise fee). The student utilized Franchise Direct to gather information and created a flyer to inform potential franchisees. The flyer highlights the availability of KFC in California, specifically in San Francisco. The assignment also discusses the advantages of international franchises, such as reduced reliance on domestic demand, reduced risk, and increased revenue potential. The conclusion emphasizes the benefits of franchising in a competitive market, highlighting how international franchises help in business growth. The project covers financial aspects, marketing, and the practical application of business principles in a real-world franchise scenario.

Running head: BUSINESS MATH
BUSINESS MATH
Name of the Student
Name of the University
Author Note

1
BUSINESS MATH
A. Franchise Direct
The KFC is the selected franchise in California, United States.
B. 1. The franchise researches about the target market and California is suitable for the
growth of this business or not. The franchise has analysed the marketing mix for
effective growth of the business in that area. The product that KFC provides are-
Hot crispy chicken, burgers, rice bowlz, snacks, beverages.
2. The owner opportunities for the franchise are –
 The owner does not have to advertise for its product.
 The franchise gets easily registered in that particular area.
 The brand value is already created and more number of customers are attracted
towards the franchise business.
3. The market for this franchise are from all age groups who like to have KFC
food in California.
4. The KFC restaurant needs a minimum of $1.5 million to start the franchise
business and $45,000 franchise fee according to Franchise Direct.
5. The franchise have circulated a news in California through social media
networking such as Facebook.
C.

2
BUSINESS MATH
D. The above flyer advertises about the KFC franchise business in California. The
international franchise is an effective way of reducing the dependency on the
domestic demand and have helped to grow new and enhances future revenue. This
has helped to reduce the risk and lowered the investment rate and provided a large
audience with KFC products and have an upside potential for growth. This
concludes that franchise is more beneficial to run a business which have low risk
in the competitive market.
KFC
Crazy Crunchy
Is now available for yummy meals
California street in San Franchisco
At your nearest Van Ness Avenue westward