KFC & ASDA: A Comparative Report on Practical Digital Marketing Use

This report provides a comprehensive analysis of digital marketing strategies, with a focus on the approaches employed by KFC and ASDA. It examines their use of Twitter and Facebook for promotion, customer engagement, and brand building. The report delves into specific tactics such as hashtag u...Read More

Practical Digital Marketing

Table of Content
 Digital Marketing
 Twitter
 Facebook
 P for Promotion
 Ranking
 Use of social media measures
 Example
 References

Digital Marketing
Digital marketing refers to the prominent advertisement
that leads to offer digital channels considering the
search engine, social media, websites, mobile apps and
many more. Considering these channels, digital
marketing is effective that leads to support products,
brand and services. This technique is quite effective as it
proceed with the help of internet and online based
technology including mobile phones and other digital
media to promote significant products and services.

TWITTER
Twitter – KFC:
 The prominent trends of Twitter marketing are quite complicated for the social marketers as
twitter has gone from several places to share their prominent ideas and thoughts which are quite
powerful for the marketing platform and leads to describe real things towards the audience.
 Furthermore, the prominent findings are quite effective for the success of market considering
the strategic plans that leads to stand out and involve people towards the marketing techniques.
 KFC is the fast food restaurant chain which is famous for the fired chicken. For this, marketing
depicts the wide and enhanced benefits that become bigger challenge for the marketing.

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Twitter – KFC:
 For this, people take effective moment to oversee the account of other brands and analyse
effective way to interact with customers. For this, effective observation is helpful in making
sure for effective activities of competitors.
 Along with this, KFC also find significant competitors prominently and effectively monitor the
conversation by searching and using social listening techniques for the deep insight.
 Furthermore, KFC also try several strategies regarding the prominent engagement of followers
to get positive outcome.

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Twitter – ASDA
 Twitter guide is considered as the overall guide regarding the business which is helpful in regard of achieving
marketing objectives and goals and leads to develop marketing strategies.
 Moreover, there are around 145 million people actively use twitter and become prominent part of marketing
strategy. For this, effective understanding is required for the effective social media marketing strategy that leads
to become success factor for it.
 ASDA is the supermarket chain situated in West Yorkshire and founded in 1949. In relation with ASDA, the
social media platform is useful in developing rapport by which Twitter leads to get more social considering the
sharing of prominent information.

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Twitter – ASDA
 Making effective account tends to cause effective suspension because of prominent activities. Rather than this,
ASDA also use hashtags and effective symbols which is useful in terms of analysing the most significant matter.
 Furthermore, the significant role is to help users to get their post and also interested for reaching to prominent
subject.
 Furthermore, undertaking the business viewpoint, the effective tool is for categorising and analysing the content
of social media, enhance users of Twitter by involving them considering the online campaign.

FACEBOOK
Facebook – KFC
 Facebook is the most famous social media platform and in market for the longer period of time which is
used by adults and also describe the clear majority that leads to continuously offer effective brand and
increase the visibility for the implementing marketing strategy for Facebook.
 Facebook is considered as the effective social media platform that leads to develop significant marketing
strategies.
 Along with this, Facebook leads the current traffic and also advisable to have significant website for every
business that function for the effective transactions of sales to purchase products considering the services.

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Facebook – KFC
 Away with this, KFC also need to promote Facebook pages which is pretty much clear that the marketing
tools for the personal profile is considered as the hub for the several information undertaking the
offerings, expertise skills and products.
 For example, if customers wants to see post then they need to click on the view post.
 Furthermore, facebook tends to boost its pages by paying more money to their promoters by which page is
quite visible.

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Facebook – ASDA
 Here, Facebook has more information considering the web users rather than Google including
Facebook, favourite food, social behaviour, age factor, demographic and so on.
 For this, Facebook is quite powerful and also used for the prominent strong promotion. In terms of
ASDA, Facebook marketing is quite less effective to reach towards the right customers and because
of this, they leads to get suitable audience including graphic designers, people also prefer online
services and many more.

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Facebook – ASDA
 Moreover, many of the people hate Facebook ads which is beneficial for ASDA to attract their
customers and enhance their customer base.
 It is identified that facebook ads that are not much expensive and because of this, company can
prominently afford to consider the effective impact on their followers for the business growth.
 Besides from this, respective company also think out of the box in terms of making effective
promotions for their products and services.

P for Promotion
 Promotion refers to the effective type of marketing communication that is used regarding
persuading and informing their target audience to undertake the merits for services and
develop products for brand and consider their issues.
 It is also useful for the marketers to develop a distinctive segment for the customers
undertake the significant perspective. In terms of this, the effective objective is to increase
the awareness, develop interest by generating prominent sales and develop brand loyalty.

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 For this, advertisement should be eye catchy in order to attract people and for this company
tends to use several images, slogans, quotes and banners to target their significant customers
to purchase and undertake the options for product.
 Effective promotion method is selected to convey message to their target customers and also
tends to engage prominent marketing channel. Regarding this, company also has effective
promotional strategies which is helpful to attract customers.

Ranking
Considering the prominent ranking for Facebook and Twitter, it is analysed that Facebook is
prominent regarding the significant promotion that is useful to attract large number of
customer base and also attract potential customers towards the company. In terms of this,
facebook is prominent and enhance profitability and sales of an organisation. Along with this,
Facebook is effective for the 76% of the users to look towards the interest for the content and
consumption which increases for 57%.

Use of social media measures
By considering the effective marketing platform, Facebook is effective as it tends to opt cross
channel marketing and visual ads which is helpful regarding effectively practising to acquire the
large number of people and customers for the particular point of time. For this, visual ads are also
quite effective which are eye catchy and has capacity to attract large number of customers towards
them. Facebook also provide its own advertising by which they can appear from the side of Facebook
site.

Example
 The effective example for the Facebook promotion which is considered by
GoPro, as it leadsto develop significant pages undertaking the timeline and
news feed for their platform including Instagram, Twitter and Facebook.
 Including this, GoPro make its own facebook page by considering the images
and videos that leads to caputre significant action, adventure and adrenaline.

References
Johnsen, M., 2017. The future of Artificial Intelligence in Digital Marketing: The next big
technological break. Maria Johnsen.
Mejía-Trejo, J., Maldonado-Guzman, G. and Sánchez-Gutiérrez, J., 2016. Innovation and
digital marketing in Guadalajara, Mexico. Mexico (August 22, 2016).
Brandsma, A., 2018. Digital marketing influence in the Dutch retail industry: Developing a
business plan for a digital marketing agency specialized in retail.
Pažėraitė, A. and Gedvilaitė, R., 2016. Content marketing elements and their influence on
search advertisement effectiveness: theoretical background and practical insights.
Organizacijų vadyba: sisteminiai tyrimai. Kaunas: Vytauto Didžiojo universitetas, 2016,
[T.] 75.
Cao, T and et. al., 2020. Marketing Strategy In The Digital Age: Applying Kotler's Strategies
To Digital Marketing. World Scientific.

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