This report analyzes the marketing environment of KFC Bahrain using various frameworks. It begins with an internal audit using Porter's Value Chain analysis, breaking down primary and secondary activities. The micro-environment is assessed through Porter's Five Forces, examining industry rivalry, buyer and supplier power, and threats from new entrants and substitutes. A PESTEL analysis evaluates the macro-environment, considering political, economic, social, technological, environmental, and legal factors in Bahrain. Finally, the report discusses the impact of internal capabilities, industry dynamics, and macro factors on KFC's market positioning and customer relationships, utilizing McKinsey's 7S framework to illustrate the interplay of hard and soft elements within the organization.
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