Comparative Analysis: KFC, Burger King, Crispy Crunchy Business Models

This report provides a comprehensive analysis of the fast-food sector, focusing on KFC, Burger King, and Crispy Crunchy. The introduction offers an overview of the restaurant and food retail industry, highlighting its growth in Australia and the increasing consumer demand. The report delves into the business models of KFC and Burger King, discussing their key features and competitive strategies, including the 'CHAMPS' model (cleanliness, accuracy, maintenance, product quality, and speed of service). It also analyzes the 'Crispy and Crunchy' venture, examining its market positioning and target audience. The conclusion summarizes the key findings, emphasizing the rapid growth of the fast-food sector and the factors that contribute to success, such as product quality, speed of service, and effective business models. The report also includes a list of references for further reading.

Assessment 3

TABLE OF CONTENT
1.0 Introduction
2.0 KFC and Burger King
2.1 C (C for cleanliness for hospitality)
2.2 A (A for accuracy)
2.3 M (M for maintenance)
2.4 P (P for product quality)
2.5 S (S for speed of service)
3.0 Crispy and Crunchy
4.0 Conclusion
References

1.0 INTRODUCTION
In current market, there are different organisations which are serving to society in
order to make changes in working style as per change in consumer demand. They
are serving to society as per their demand. In market, there are different
organisations such as food and beverages, retail stores, financial services
assistance, etc. There are many organisations which are dealing in same sector, so
there is competition in industry.

INTRODUCTION ABOUT INDUSTRY
Restaurants and food retail industry chain and franchisee business which delivers
fast food, eateries to consumers through self service counter. In Australia, this is
one of the fast growing sector in industry because demand of consumers are
increasing with higher speed. In restaurants people invest their disposal income
because most of the population is working in Australia, so they prefers to eat
outside.

2.0 KFC and Burger King
KFC stands for Kentucky Fried
Chicken. This organisation is
subsidiary of Yum which is largest
chicken chain restaurant which is
specialise in Original recipe. KFC
was established n 1930, serves in
18875 restaurants and 118 countries.
Burger King is the global fast food
retail chain serving hamburger in
different parts of country having head
quarter in Miami Dade Country
Florida, US. It has stores in 14000
stores in nearby 100 countries.

Restaurant Quality
There are some features which makes this
organisation different from others and
consumers are ready to avail services from
them. As there is competition among fast
food organisations, so it is essential to
understand demand of consumers and
taking actions accordingly.

CONTINUE...
C (C for Cleanliness for Hospitality)
C stands for factors of cleanliness. There
is much need of cleanliness factor at
restaurant, so hygiene can be maintained
in organisation. When consumers pick
their order and eat at outlet, then there are
possibilities that their table is not clean,
because of some other consumer.

CONTINUE...
A (A for Accuracy)
Accuracy is second characteristic which
makes it different from others and
consumers are ready to avail services. KFC
and Burger King are organisations having
self service counters. There are some
specific quantity served to consumers about
eatables.

CONTINUE....
M (M for Maintenance)
KFC and Burger King operates in
different parts of countries through
franchise business. Ambiance and interior
of outlets are maintained. There is proper
maintenance of ambience, furniture, etc.
They change within specific time in order
to stand among competitors.

CONTINUE....
P (P for Product Quality)
Quality of eatable is the prime factor which
consumers prefers while taking products and
services from other restaurant because they are
more conscious about products of Burger,
Chicken, Sandwich, etc. There are many
organisations which are dealing in similar sector
such as Wendy's, Starbucks, Domino's , etc.

CONTINUE....
S (S for Speed of Service)
Speed of delivery is also fast at KFC and
Burger King. As per survey it is identified
that average time of delivery from Burger
King is 201.18 in seconds and in KFC
203.91 in seconds. In Australia, majority
of population is working, so people have
less time to wait for their meal.

3.0 CRISPY AND CRUNCHY
“Crispy and Crunchy” is the organisation which deals in dealing drinks and
eatable to consumers. This association was established at Porsche location of
America where in near by metro station is there, college and school re within
some metres, corporate mall is there, etc. So this is the best area where students,
business personnel can work as well, sometimes, people have to meet with
some individuals, so Crispy and Crunchy Pizza is relevant place because this
provides some specific place for small size meetings.

4.0 CONCLUSION
From the above discussion, it is analysed that fast food sector is one of the
fastest growth in US. KFC and Burger King are taken in this report in order
to study fast food sector. “CHAMPS” model is studied. With this study
different factors are studied such as quality, speed of service, maintenance,
accuracy, cleanliness. At last there is launch of new business venture in
similar sector i.e. Crispy and Crunchy Pizza.

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