This report provides a comprehensive analysis of KFC's business strategy, examining its internal and external environments. It begins with an introduction outlining the project's objectives, followed by a background of the company. The main body includes a SWOT analysis to identify KFC's strengths, weaknesses, opportunities, and threats. Porter's Five Forces model is then applied to assess the competitive landscape, evaluating the bargaining power of suppliers and buyers, the threat of new entrants and substitutes, and the rivalry among existing firms. The report also analyzes KFC's marketing mix, including product, price, place, and promotion strategies. Recommendations are provided, focusing on how KFC can leverage its strengths and address its weaknesses to maintain a competitive edge. The conclusion summarizes the key findings, emphasizing the importance of strategic adaptation in the fast-food industry. The report concludes with a list of references used in the analysis.