KFC Business Environment Analysis: SWOT, PESTLE, and Macro Factors

This report provides a comprehensive analysis of KFC's business environment, focusing on internal and external factors. The report starts with an introduction to the business environment and then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors affecting KFC's operations. Following the PESTLE analysis, a SWOT analysis is presented, identifying KFC's strengths, weaknesses, opportunities, and threats. The report also explores the interrelation between the company's strengths and weaknesses with the external macro factors. The report concludes by summarizing the key findings and highlighting the utility of SWOT analysis in understanding an organization's internal and external dynamics. References from academic sources are also included.