KFC: Action Plan for Business Development and Growth, and Success

This report outlines an action plan for KFC's business development, emphasizing key areas for improvement. It focuses on market research to understand customer needs, aiming to enhance customer satisfaction through improved food quality and service. The plan includes specific objectives, tasks, success criteria, and timeframes, along with resource allocation. The report underscores the importance of maintaining high-quality food products, hygiene standards, and adapting to changing market dynamics, particularly in a post-pandemic environment. The action plan aims to attract and retain customers by focusing on product quality and operational excellence, contributing to KFC's long-term growth and success. The plan also outlines the resources and tools that are required for effective market research, and the importance of maintaining high standards for food products and hygiene.

Action Plan

Table of Contents
ACTION PLAN...............................................................................................................................1
ACTION PLAN
The present action plan is based on the recommendation mentioned above with the help
of which, managers and top management authorities of the company will be able cope up with
their drawbacks and leads towards the growth and development of KFC in an effective manner.
Objectives Tasks Success Criteria Time Frame Resources
Customer
Satisfaction
In depth market
analysis is
required by the
top management
authorities so that
they can satisfy
the needs and
requirements of
the customers.
By considering all
these factors in an
effective manner,
customer
satisfaction will
be enhanced
which leads
towards the
increment of
satisfaction of
customer.
In order conduct
market research
about the needs
and requirements
of the customers.
Total time period
required is 3
months.
For performing
market research,
it is said that
managers
required effective
tools, cost,
instruments,
resources and
many more. Apart
from this, online
material will also
be helpful for the
researchers.
Maintain quality
of food products
Adopt various
safety measures
and after the
pandemic hits
customers need to
maintain their
The success
criteria after
considering this is
that large number
of customers will
be attracted
This is one of the
most essential as
well as
continuous
process which
needs to be
High quality
tools, utensils,
food products and
material of high
quality are some
of the resources
1

quality and
hygiene level of
production of
food products.
towards them and
retain old one for
a longer period of
time.
performed by
management team
of the company
on a regular basis.
which are needed
to maintain the
quality of
products.
2