MG408 - Graduate Challenge: KFC Business Functions Report and Analysis

This report provides an overview of the business functions of Kentucky Fried Chicken (KFC), highlighting the roles and importance of marketing, finance, human resources, and operations. The report emphasizes how these departments are interconnected and work together to achieve the company's objectives. The marketing function focuses on promoting products, analyzing competitors, and utilizing marketing strategies. Finance manages and allocates funds, providing support to other departments and preparing financial reviews. Human resources is responsible for recruiting qualified personnel. The operations department handles various functions such as customer service and training. The report concludes that the success of KFC depends on the coordinated efforts of these interlinked departments, with each contributing to the overall profitability and smooth functioning of the enterprise. The report is based on secondary research, referencing books and journals to support the analysis.

MG408 Graduate
Challenge

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
Role and importance of business functions.................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

EXECUTIVE SUMMARY
This report is aimed to provide the roles and importance of different business functions of
KFC. All the units such as finance, production, human resource and marketing perform their
roles efficiently in order to contribute to the common objective of the organisation. Each
department is interrelated and interlinked with each other in order work effectively and
smoothly.
There are mainly two types of research which includes primary and secondary. The
primary research is done by the researcher itself where the information is taken directly by the
researcher from the target population. On the other hand, secondary research is done from the
primary research already undertaken by the researcher. It includes books, journals, etc. The
research undertaken to form this report is secondary research where books and journals are
referred in order to complete the assignment.

INTRODUCTION
Business functions are referred to the activities which an organisation caries in order to
earn profit. The main business functions of an organisation includes finance, human resource,
product, finance and many more (STANECI and et. al., 2020). The company chosen for this
report is Kentucky Fried Chicken (KFC) which is an American restaurant dealing in fast food.
This report shall cover the roles and importance of business functions of KFC and their inter
relation with each other.
TASK 1
Role and importance of business functions.
KFC undertakes many business functions in order to succeed and grow in the market
which are follows-
Marketing refers to the promotion and introduction of the product to the potential and
existing customers. The marketing department of KFC is entrusted with a role to plan the
advertising of the products which the company is offering to its customers. Further it keeps an
eye on the competitors in order to look into what new they are introducing. The importance of
this function is that it makes the full use of the marketing strategy which involves marketing mix
so that planning can be done effectively (De la Torre, Gozzi and Schumukler, 2017).
Finance refers to managing and allocation of funds. The finance department of KFC
undergoes role of providing close support to the managers of different unit so that they can imply
the finances adequately. It also analyses the results from the business and prepares quarterly or
monthly reviews of the business operations. This unit is important because it manages the
overall fund of the business and allocates sufficient budget to all in order to maximise the profits
of the company.
Human resource refers to the workforce of the company. The HR department of KFC
performs the role of recruiting the competent and high qualified people in all units as per the
requirements. It undergoes the process of reviewing the applications of the candidate and
interview the competent personnel in order select them for operating the business functions. This
unit is important as it recruits the best candidate at right time in order to expand and grow the
business (Fenech, Baguant and Ivanov, 2019).

Operations department of KFC undertake the role of performing the functions like
cleanliness, cooking, training the staff, administration of the restaurant and many more. It
handles the customers and forecast their demands in order to serve them the best. This unit is
important because it plans and organise the demand in such a way that customers are attracted. It
focuses on the needs of the consumers and train its employees accordingly.
All these above discussed functions of KFC closely work with each in order to coordinate
their activities so that best output can be produced to the customers. They work all together for
the success of the company. Like for instance, the HR unit of KFC recruits staff at each
department in order to increase their efficiency, the finance department takes care of the budget
and allocates sufficient fund to meet their demands so that they can produce the final output
effectively. Likewise all units are interlinked and dependent on each other for smooth
functioning (Mandal, 2017).
CONCLUSION
From the above report, it is concluded that business functions of an organisation work
together for the success of the company. The departments of KFC performs different roles in
order to contribute to the profitability of the enterprise so that it can function smoothly. Further
all these units are interlinked and dependent on each other.

REFERENCES
Books and Journals
De la Torre, A., Gozzi, J.C. and Schumukler, S.L., 2017. Innovative Experiences in Access to
Finance: Market-Friendly Roles for the Visible Hand?. The World Bank.
Fenech, R., Baguant, P. and Ivanov, D., 2019. The changing role of human resource
management in an era of digital transformation. Journal of Management Information
and Decision Sciences, 22(2), pp.1-10.
Mandal, P.C., 2017. Marketing intelligence: roles in business decision-making. International
Journal of Business Forecasting and Marketing Intelligence, 3(4), pp.433-441.
STANECI and et. al., 2020. THE IMPORTANCE OF THE HUMAN RESOURCES
DEPARTMENT IN A MODERN COMPANY. Annals of the University of Craiova,
Economic Sciences Series, 1(48).