This report provides an in-depth analysis of KFC's e-commerce business model, digital marketing strategies, and competitive positioning. It examines KFC's online presence, including its website and e-commerce capabilities, highlighting the absence of direct online sales but emphasizing the informational role in driving in-store purchases. The report explores KFC's strengths, such as its global franchise model and technological advancements like online ordering and delivery services. It also details the company's competitive strategies, including cost leadership, differentiation through product innovation and health-conscious offerings, and a focus strategy tailored to specific market segments. The report further analyzes KFC's digital marketing efforts, including social media campaigns, mobile applications, and the use of various platforms to engage customers. It assesses KFC's customer traffic data and e-CRM channels, offering insights into customer engagement and satisfaction. The report concludes with recommendations for improving KFC's digital strategies and overall market performance.