Report on KFC's Employability Skills and Development Strategies

This report examines KFC's strategies for enhancing its reputation as a responsible employer, focusing on employability skills and professional development. It utilizes tools like Porter's Five Forces and SWOT analysis to assess KFC's market position and competitive landscape within the fast-food industry. The report delves into people management implications, emphasizing the significance of interpersonal, time management, and problem-solving skills for KFC staff. It explores how these skills contribute to employee performance, satisfaction, and the overall success of the business. The report also highlights the wider purpose of KFC in building a strong employer reputation, emphasizing employee satisfaction and loyalty. The reflective essay component further explores how KFC aids in improving performance objectives, skill development, and the link between skills development and positive appraisals. The report concludes with recommendations for KFC's continued growth and success, emphasizing the importance of adapting to market changes and maintaining a strong focus on employee development.

Employability Skills and
Professional Development

TABLE OF CONTENTS
TASK 1- REPORT..........................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Porter’s Five Forces..................................................................................................................3
SWOT Analysis.........................................................................................................................4
People management implication of education staff.............................................................6
Wider purpose of KFC in case of good reputation of employers.......................................8
Good reputation of employer helps in achievement of personal responsibilities and
performance objectives............................................................................................................9
RECOMENDATION......................................................................................................................9
CONCLUSION.............................................................................................................................10
TASK 2- REFLECTIVE ESSAY..................................................................................................10
INTRODUCTION.........................................................................................................................10
MAIN BODY.................................................................................................................................11
a) KFC help improving performance objectives.................................................................11
b) Development to skills.........................................................................................................12
c) Skills development linked to positive appraisal..............................................................13
CONCLUSION.............................................................................................................................14
REFERENCES............................................................................................................................15

TASK 1- REPORT
INTRODUCTION
Employment skills are important skill, knowledge and traits that are required in
every job to perform different function and activities. Therefore, every employer
evaluates various skills present in particular individual while recruiting and selecting
right employees for right job. Effective communication, interpersonal and knowledge of
specific field are some of the employment skills that help in individual to get number of
opportunities in future career. The report is about Kentucky Fried Chicken that is
planning to enhance its reputation and brand image as responsible employer. Various
tools and techniques are used to identify competitive position of KFC in the food
industry sectors that helps in growth and expansion of business. It also explains the way
employees are managed in KFC through use of interpersonal skill, time management
and problem solving skills.
MAIN BODY
Various tool and techniques that can be used to measure market positioning of
firm in food industry so that appropriate strategies can be formulate to enhance market
share and profitability of KFC. Pestle, Swot, porter five forces and VRIO are certain
model that can be used to identify market position of company (Keevy and Mare, 2018).
Porter five forces is best model that helps in identifying competition level and actual
positioning of firm in the industry such as:
Porter’s Five Forces
Competition Rivalry
KFC operate in fast food industry that is continuously growing and expanding its
business operation and become one of the most competitive businesses in recent
trends. Therefore KFC also have to face intensive competition from other company that
offer qualitative, delicious and tasty food to customers. McDonald is one of the
competitors of company that is fast growing in the industry and taking position of leading
company in global world. Thus, competition rivalry is high but company by
manufacturing differentiate product is able to gain competitive advantages and increase
its share of profitability.

Threats of New Entrance
KFC operate in such a industry where large amount of investment is required in
marketing, infrastructure and products development so that need of people can be
effectively satisfied. KFC has build strong brand image and reputation in the market at
the same time patent its technology and products so it is hard for new competitors to
enter into industry (Cervi-Wilson and Brick, 2016). Therefore it can be stated that
threats of new entrance is medium as company have focused to retain its customer
satisfaction and loyalty.
Bargaining power of suppliers
Company required large amount of raw material frequently and in bulk order so
there are large number of supplier with quality of input products and services. Hence
power of supplier is low in food industry as KFC has strong brand image and maintain
strong relationship with supplier to purchase products at reasonable rates.
Bargaining power of consumers
There are large numbers of competitors in the market that offer similar products
to customers such as Pizza hut, McDonald. Therefore, switching power of customer is
also high so KFC cannot charge high price form people in order to grow and survive in
the market.
Threats of new substitute products
It can be stated that threats of substitute products is high as there are number of
company that offer similar quality of products and additional services at reasonable
rates (Purswani and Jain, 2017). Therefore substitute products acts as a threats for
company and hinder in grow and survive of organisation so strategy have to be
formulate to maintain strategic positioning in the industry.
SWOT Analysis
It is another model that helps in identifying capabilities and strength that helps
company in gaining competitive advantages and increases its profitability. It is one of
the most useful tools that is used by every company to identify their strength and
weakness so that they can formulate right strategies to cope up with threats and
effective utilisation of opportunities (Simon and et.al., 2018).
Strength

KFC has used effective management practice that helps company to build strong
global presence and brand image to earn large amount of profitability. It is second
largest franchisee chain that operating in 22,621 location across world to satisfy needs
of large number of customers. KFC has strong financial position that helps company to
continuous expand its business operation, products range to gain competitive
advantages over another company.
Weakness
It had been founded that there are various issue in food quality of KFC as it use
Trans fats in cooking of non vegetarian food thus impact on brand image of company. In
modern time customers are becoming more aware about their health and safety and like
to have health, hygiene, safe food that no Trans fat so company has to remove its
weakness to cater customer needs (Dupuis, 2020). Another weakness of company is
various issues in franchisee operation such as disagreement between franchisee owner
and management that has impacted on company productivity and performance.
Opportunity
There are various opportunity for KFC to expands its business across world due
to digitalisation and globalisation thus enhance its profitability and sales volume.
Company by use of social media, creating its own website can easily market its
products and services to wide range of customers. Innovation in food menu and
introduction of organic food helps in attracting new as well as existing customer that are
high concerned about their health thus it will helps company in gaining competitive
advantages. KFC can also use innovative technology to reduce cost of production and
bring economic of scale so that can it can offer qualitative products at reasonable rates.
Threats
One of the biggest threats that is faced by KFC is increasing competition in food
industry as new companies are coming up with innovative ideas and services to
maximise their market share. Rising cost of operational and labour has increased cost
of production thus have impact adversely on company operation (Mahajan and Suresh,
2017). Threats of rising demand of customer to make qualitative products at
reasonable rates therefore company has to find new ways to survive sustain and grow
in the market.

People management implication of education staff
People are the most important resource of company as they help in achievement
of predetermined objectives of organisation. Manager of firm needs to effective manage
resource and individual that are working within KFC to get maximum output or results.
Training and development program organise by company helps in development of
various skills, knowledge among individual so that they can easily perform various
function and activities so that task can be accomplished (Procter and Harvey, 2018).
People management is necessary in every organisation to motivate and influence
worker to put their best and reduce chance of high employment turnover. Therefore
implication of people management in educating staff members of KFC has developed
various skills that are necessary for growth and success of enterprise in the industry.
Interpersonal skills
HR manager is responsible for training and developing new skill, knowledge
among existing employees so that they can easily and comfortably perform their
responsibilities and contribute in growth and success of enterprise. Interpersonal skill
helps in building strong relationship with each other’s and influencing other people to
perform specific task in particular manner so that KFC can gain competitive advantages.
Interpersonal skill developed by HR manager helps in increasing performance and
productivity of employees as they are high satisfied and happy to work as team in
company that ensure better health and safety of people (Ortiz, 2020). Manager of KFC
can easily understand feeling, viewpoint, and ideas of other and formulate innovative,
effective strategies to improve performance of individual. People can easily share their
new and innovative ideas with top management that can be used by company to get
differentiate positioning in the market. Continuous learning and development program
organized by manager helps in making effective team that is highly dedicated and
determined to put their best so that profitability of company can be enhanced. People
management of KFC by providing good working environment and resource, technology
promote effective communication and helps in building strong relationship between
different employees. Therefore it reduces chance of conflict and confusion among
existing employees so that they can use their time and effort to manufacture qualitative
products. Definite organization structure and clearly assignment of roles and

responsibilities to each individual helps in building interrelationship skill in employees
and new leaders that can contribute towards achievement of goals.
Time management
HR manager of KFC continuous monitors and supervise time taken by particular
individual to perform specific task. On basis of continuous monitoring it evaluates
individual performance and plans to develop time management skill so that it can
perform work within limited time. KFC has set specific standard regarding time to be
taken to prepare particular food thus it helps in effective time management and delivery
of services to customer within limited time and efforts. People management also
providing training to educating staff the way they can manage time so that particular
task can be accomplished in limited period. Time management skill is most important as
it helps in completion of task during specific period so that needs and demand of
customers can be satisfied (Gerken, Beausaert and Segers, 2016). Good working
environment and continuous motivation from HR manager of KFC helps to improve
production and performance of employees in specific time period. Time management
helps in increasing brand image, customer satisfaction and loyalty of KFC thus promote
growth and success of enterprise in the industry.
Problem solving skills
It is most important skills that need to be present in each individual so that it can
face different challenges and suggest ways in which problem can be solved. HR
manager of KFC recruit and select employees that have ability to solve various problem
of personal and professional life. It chooses employees that have positive attitude,
analytical skill and ability to understand various problems so that effective strategy can
be planned to resolve challenges. HR manager provide training and education to people
to face different challenges and the way problem can be solved. People management of
KFC also encourage new and innovative ideas from different people so that best
solution can be choose to resolve problem and effective operation of business. Effective
communication and definite organizational structure helps in sharing view and
enhanced knowledge of other employees so that they can think new ways to face
particular challenges (Hurst, Fowler and Scapens, 2017). HR encourages and motivate
highly skilled and knowledge employees to use their capabilities, experience find right

solution to the problem so that KFC can gain competitive advantages. Thus, it can be
stated that people management helps in retention of high skilled and educated
employees within organization. It also helps in growth and expansion of business as
people have high ability to remove various threats and effective utilize opportunity that
are available in environment for achievement of goals.
Development of all such skill and knowledge helps an individual to get
numerous opportunities in future career in both personal and professional life. Individual
is able to effectively perform various function and responsibilities and is satisfied to work
with such a organization that think for better health and safety of people like KFC.
Wider purpose of KFC in case of good reputation of employers
Employees in the company work with a purpose such as to get a specific amount
of pay off in case of rendering services to company. KFC in order to build strong brand
image and reputation of employers would work with an purpose to enhance employees
satisfaction and loyalty. Company will provide all necessary equipment, resource and
technology that are required by individual to perform different function and activities. HR
manager of KFC purpose to build strong brand image of employer is to enhance its
customer’s satisfaction and market share. KFC can easily promote its products and
services to large number of customer as it has strong brand image of employer.
Manager of company ensure that various measure and steps are taken for health and
safety of people for providing better working environment (Shivoro, Shalyefu and Kadhila,
2018). Good reputation of employer helps in improving production and performance of
employees as they are happy and satisfied with company operation. Manager rewards
recognize and gratitude employees that have work hard and put extra effort so that
company profitability and sales volume can be increased. Therefore employees of KFC
provide better and qualitative service to customers so that company can enhance its
profit.

Good reputation of employer helps in achievement of personal responsibilities and
performance objectives
Most of the employees work in an organisation to earn specific amount of money
for better living standard and meeting their basic needs such as food, shelter and
clothing. Good reputation of employer such as KFC owner strong image helps in
development of personal responsibilities and achievement of performance objectives.
HR manager and leader clearly provide information, guideline to perform particular
activities so it helps individual to take responsibility to perform desired function. Good
working environment and continuous development of employee’s skill motivate
individual to take responsibility to perform particular task. Continuous growth and
development helps individual to get promotion in job and satisfaction of self esteemed,
social and basic need thus achievement of objectives (Lidstone, 2018). Manager of KFC
also build strong relationship between employees and provide various facilities so that
brand image of employer can be increased. Socialisation, reward and recognition of
employees that are working in firm helps in raising morale and ability to perform
particular function. Therefore it can be stated that increase in image of employer helps
in retentions of highly skilled and knowledgeable employees within organisation and
enhance their confidence level to take responsibility and achieve their performance
goals.
RECOMENDATION
Various recommendations to implement people management in KFC so that
highly skilled and talent employees can be retained within organisation such as:
1. People management while implicating education to staff member about various
skills and knowledge can used different method and strategy so that they can be
influenced to improve their interpersonal, time management and problem solving
ability.
2. HR manager of KFC need to promote and recognise employees that are
continuous enhancing their learning ability, performing their work in particular

time period and learning new ways to solve problem and build soft skill to
communicate with each others (Dupuis, 2020).
3. Clear definition of interpersonal relationship, standard time taken and procedure
to solve problem will helps other employees to effective develop various skills so
that they can grow and developed new knowledge for better performance in
future.
CONCLUSION
From the above report it can be concluded that employability skill is analysed by
each employer while selecting particular employees within organisation. As such skill
helps in performance of specific responsibilities and achievement of company goals.
Professional development is one of the personal objective of most of the individual
therefore person need to learn from various activities and past experience to get
specialised in particular skill. It can also be concluded that increase brand image or
reputation of employer helps in retention of large number of employees within
organisation. Thus, helps in reducing cost and profitability of company as individual are
highly motivated and influenced to work hard so that company can gain competitive
advantages. Employer of KFC focuses to satisfied needs of customers and employees
for smooth operation of business in the industry.
TASK 2- REFLECTIVE ESSAY
INTRODUCTION
Top-level management of KFC (Kentucky Fried Chicken) has properly allotted
different roles and responsibilities to their all employees. According to the management,
when business properly clarifies their employees or workers about their roles and
responsibilities, then their employees will be able to put their huge efforts in the
workplace. That’s why top-level management of KCF always informs various roles and
responsibilities to their employees. This task 2 of the report basically discusses way of
KFC which it uses for developing roles and responsivities of its people or employees.

This part of the report discusses different strategies also which exiting management of
KFC takes for improving performance of their all employees.
MAIN BODY
a) KFC help improving performance objectives
In my opinion, KFC always tries to hire those employees in its business
environment who has excellent skills and abilities. Top-level management of the
company always take various steps toward improving its existing performance in the
market with the support its skilled talented employees. That’s why it always tries to
maintain high performance and productivity of its employees (Holland, Cooper and
Sheehan, 2017). In KFC’s job description, HRM of the company has mentioned those
skills and competencies which company need in an employee. In this situation, after
reading job description of company, only those people apply for job who fulfils all
requirement of company which any specific job role. Currently human resource
department of company is too actual in its job role, because this department always
maintains performance criteria of their all employees. Nowadays, KFC has the large
number of employees who always put their huge efforts in the company’s daily
operation for improving its performance in within the international fast food industry.
Existing management of company has fully focused on managing performance of its
employees, because if company not properly manage its employees’ performance, then
it will be not able to improve its whole organisational performance in the market. That’s
why upper management of KFC not take performance factor lightly. Currently the
manage the management of company has given specially instructions to its HRM for
hire only such candidates in the company who has effective skills and proper knowledge
of fast food industry. Currently KFC’s major competitors also taking various steps
towards hiring some skills and talented employees in their daily operations. That why
existing management of KFC takes performance aspect of employees too seriously
(Yang and et.al., 2019). Company always hire skilled and talented employees in its daily
operation for gaining high competitive advantage within the global food industry. On the
basis of my experience, company always takes various steps for improving performance

of their existing employees. For example; human resource department of company
always invites different trainers within their business environment for proving some
specific training sessions to their employees. Basically, training sessions gives
opportunity to employees for improving their existing performance in the workplace.
According to KFC’s management, a business can improve its performance in the market
in only that condition, when it has high well-performed employees in its business
environment.
b) Development to skills
According to my experience, currently KFC has an effective workforce, but
employees has still required to improve some skills which play great role in the service
industry. In my opinion, existing employees of KFC should improve their communication
skills. Of course exiting communication skills its employees arte good but not much
effective. Currently customers always like to visit in such restaurant where existing
employees properly communicates with different customers. That’s why existing
management of KFC should turn their ordinary communication skill into extra-ordinary
skills (Reddy and Reddy, 2019). It means, top-level management of company should
take various productive decisions for improving or developing communication skills of
their all employees. The management of company should focus on improving
communication skills specially of those employees who always need to interact within
customers, like; waiters, servants, food delivery man, etc. Improvement within
communication skills of existing employees is too necessary task for this company,
because there are well-improved and well-developed communication skills always gives
opportunity to an employee for properly interacting within different customers within
KFC’s restaurant. That’s why effective communication skills within employees will play
great role to this company. on the other side, company will be able to gain large
customer base also by improving or developing communication skills of their
employees. Reason is, when any company’s employees communicate with a customer
in proper manner, then that customer always give, high priority to that company.
In my opinion, that person who wants to work in the KFC need to focus on improving its
communication skills. Reason is, HRM of the company always give high priority to that

candidate who has extra-ordinary communication skills. Existing HR manager of the
company quick hire those employees in their business environment, because company
can’t serve the best services to different customer’s without effective communication
skills. Basically, KFC in a major part of service industry as well. that’s why there are
effective communication skills within highly required in its existing business
environment. According to my knowledge, KFC’s major competitors also using different
innovative strategies for developing or improving communication skills of their
employees. In this situation, top-level management of KFC should highly focus on
improving communication skills or abilities of their employees for gaining huge
competitive advantage in the global fast food in industry (Manaf and et.al., 2018).
Currently various techniques and strategies are available to company which can
contribute in improving performance of their employees. For example; company can
provide some specific training and coaching sessions to their employees for improving
performance of their employees. On the other side, different team leaders should teach
their all employees or team members about actual value of effective communication
skills. At the end, all existing employing of the company will be able to improve their
communication skills by these different practices of their management.
c) Skills development linked to positive appraisal
Yes, skills development is directly liked to positive appraisal. According to my
experience, top-level management of the KFC always give reward, promotion and
praises to those employees who has well-developed skills and talent. It promotes high
performers of the company on higher position in the workplace. Employees also feel
values by KFC, because of these practices of existing management. That’s why
different leaders within the company always encourage or motivate to their all
employees or team member for improving their different skills to get positive appraisal.
This is the main reason that, most employees of the company always try to develop
their different skills and abilities for getting positive appraisal (Allen, 2018). That’s why
here developed skills are completely linked to appraisal. In my opinion, existing
employees should put their huge efforts in the workplace, because different managers
and leaders of the company are always supervising performance levels of their different
employees. In this situation, if managers and leaders realise that, existing employees

are well-performing in different operations of the company, then they can request to the
upper management for giving great appraisal to those employees who are putting their
great efforts in the KFC’s daily operations.
Currently KFC provides great opportunity to its different employees for improving
their skills and talent in the workplace. For example; company provides different training
sessions to their employees. In this situation, existing employees of the company should
take hinge advantage based from thee various training sessions which company has
provided to them. They can easily improve their different skills and talent by
participating in training sessions. that’s why each employee within company should
improve its different skill and area of knowledge through theses training sessions
(Demsky and et.al., 2019). Basically, these training sessions gives opportunity to an
employee for getting positive appraisal in the company. On the other side, those
employees also mostly get positive appraisal who always follows instructions which their
upper management give them during KFC’s different business operations.
CONCLUSION
It can be concluded that there are top-level management of KFC is completely
focusing on improving its organisation performance in the market through improving
existing performance of it’s all employees. Currently there are lots of opportunities are
available to existing employee the company for improving their performance. For
example; an employee can highly improve its performance by properly participating in
these all training session which its company has provided in the workplace. On the
other side, they need to properly follow those all instructions which their upper
management has provided them in the workplace, because exiting management always
give positive appraisal to those all employees which always follows their guidelines and
instructions in the workplace. Currently existing management of company should focus
on improving their communication skills, became these skills can provide huge
completive advantage to KFC in within the international fast food industry. On the other
side, there development skills factor is completely liked to positive appraisal, in which

employees within KFC should take some innovative steps for developing their various
skills to get positive appraisal in the workplace.

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