KFC International Marketing Plan: Strategy, STP, and Mix

This presentation provides a detailed overview of KFC's international marketing plan, starting with a company overview and situational analysis that includes SWOT analysis and external macro factors. It outlines SMART objectives and STP analysis, detailing KFC's geographic, demographic, behavioral, and psychographic segmentation strategies. The presentation further explains the marketing mix (product, price, promotion, place) and includes a Gantt chart for controlling operations. It concludes by emphasizing the importance of marketing for business promotion and highlights the controlling measures used to assess performance. Desklib provides access to this and other solved assignments for students.

International Marketing Planning (Part
1)

Table of contents
• Introduction
• Company overview
• Situational Analysis
• Smart Analysis
• STP Analysis
• Marketing Mix
• Gantt chart
• Controlling
• Conclusion
• References

Introduction
Marketing is a procedure of
exploring, making and delivering
value to reach the requirements of
a target market in terms of goods
and services. This presentation is
based on KFC, it is an American
food restaurant company.

Company Overview
KFC( kentucky fried Chicken), is an
American fast food restaurant in
Louisville. Its unique product is Fired
chicken. It serves services in many areas
around 150 countries. At first they were
establish in 1952 in Utah. It is the first
American fast food company which
expands business at global country just as
Canada, UK.

Situational Analysis
It includes the study of external and internal
forces that cause effect on business operation
positively as well as negatively. Further
explained in below -
Swot analysis –
• Strength
• Weakness
• Opportunities
• Threats

Interrelation of the strength and weakness
with external macro factors
This is an intellect ion of the element that
effect the moving enterprise. More
illustrated in below report by considering
KFC company-
Political
Economical
Social
Technological
Environmental
Legal

Smart Analysis
These goals helps in attaining business
objectives as well as helps in analysing
future profit scale and position of company. It
includes some points that are listed in below -
Specific
Measurable
Achievable
Realistic
Time frame

STP Analysis
KFC, uses geographical, demographic,
behaviour and psycho graphic
segmentation. In order to geographic
segmentation company has a huge
market as it is an international fast food
outlet. They have divided their market
into two major segments that are urban
and semi urban.

Marketing Mix
It is the marketing principles that is
consist of some factor that helps in
understanding marketing condition.
Product
Price
Promotion
Place

Interrelation of the strength and weakness
with external macro factors
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Compan
y
overvie
w -
Situatio
nal
Analysis
Smart
Objectiv
es
STP
Analysis
Marketi
ng Mix
Controlli

Controlling
It includes that operations doesn't aberrant from standard. The measurements can
be complete in various ways just as financial statements, sales report, production
outcomes and many others. Managers at every level engage in the managerial
functions of controlling to certain degree.

Conclusion
It is concluded from above Presentation that marketing is the commercial term
which promotes the business in an effective manner. As been discuss in above
presentation that what factors impacts the running business. As well as it is also
discussed in report that in what manner business segments its customers. Also it
is describe that what controlling measures company uses to measure a
performance.

References
• Ikatrinasari, Z.F.,and et., al., 2020. Development of Digital Marketing
Strategy in the Education Industry. International Review of Management and
Marketing, 10(4), p.63.
• Kardes, I., Flynn, L.R. and Dugan, M., 2020. Online retailing: determinants of
competition between multinationals and local firms in emerging markets.
International Journal of Retail & Distribution Management.
• Kozlenkova, I.V., and et., al., 2021. Sharing economy: International marketing
strategies. Journal of International Business Studies, 52(8), pp.1445-1473.

Thank You