Group Assignment: KFC Management and IT Impact Analysis Report

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Added on  2022/11/14

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This report examines the impact of Information Technology (IT) on the management of Kentucky Fried Chicken (KFC). The analysis covers various aspects, including communication strategies, decision-making processes, and the role of IT in supporting the company's global presence. The report highlights how KFC utilizes IT for customer service, marketing, and supply chain management. It also discusses the integration of technology with human interaction to deliver quality services and the importance of IT in maintaining cultural diversity within the organization. The report concludes by emphasizing the role of IT in enabling KFC to operate effectively and meet its business objectives, including enhancing customer experience and streamlining operations. The report explores how IT supports KFC's franchise model and the challenges and opportunities associated with it.
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IMPACT OF INFORMATION
TECHNOLOGY ON
MANAGEMENT
KENTUCKY FRIED CHICKEN (KFC).
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Brief Introduction of KFC
KFC is an American food chain that has become one of the popular for their
crispy chicken. The company is owned by Colonel Harland Sanders .They have
branches in over 119 countries in the world operating over 20,000 outlets. The
company embraces technology in most of its transactions.
The company to operate effectively, information technology proved as the best
method to manage the large teams, customers, and marketing initiatives
including their corporate social responsibility initiatives (Baker & Friel, 2016). This
paper evaluates the impact of IT in the company’s management.
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Communication Strategy
KFC’s main objectives is to improve their customer service while maintaining the quality of their
chicken and other additives.
The company has country directors, regional managers, and the core management team that is
responsible for major decisions.
Company use information technology, internet solutions such as emailing services,
videoconferencing, and the world-wide-web became convenient for their communication
purposes.
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Information Technology and Corporate
Strategy
Decision making.
The company have intranet network for the organization, and resource planning
systems which help in decision making
Frenching model
80% of Kfc branch are franchised
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IT and Cultural Diversity
The role of IT in KFC global model is to the presence of a virtual organization that fits all civilized
cultures.
Cultural diversity, powered with technology is a catalyst for this organization growth.
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IT and Global Supply
Chain Management
KFC has to source chicken, and other goods such as potatoes from accredited
dealers. These dealers must have certification from their local authorities to
ensure they are well regulated.
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IT and Marketing Strategies
Through strategized communication messages, the chain is able to attract new
customers into their outlets.
One of such platform is their presence on the web. Some of global internet
solutions launched by Google have helped the company enhance customer
experience. For instance, using Google maps, one can find the nearest outlet.
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IT and Service
. KFC has tried as much to integrate the human touch with technology to deliver quality services.
. KFC is one of the companies that have extensive research and development systems
Most of its services are automated.
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